Fitbit is not being discontinued, but Google is phasing out the Fitbit brand name

Fitbit devices are still being sold and supported, but Google—which bought Fitbit in 2021—is retiring the Fitbit brand itself. Starting in 2025, new Fitbit devices will be rebranded as Google Pixel Watches and Google Pixel Watch Bands. Existing Fitbit devices will continue to work, and Fitbit accounts will migrate to Google accounts, but the Fitbit name will no longer appear on new products.

This is a rebranding, not a shutdown. Your current Fitbit will keep functioning, and Google has committed to supporting existing devices for years to come. However, if you were planning to buy a new Fitbit device, you will need to look for Google Pixel Watch models instead.

Key Takeaways

  • Fitbit devices themselves are not disappearing—Google is straightforward changing the brand name on new products to Google Pixel Watch.
  • Existing Fitbit devices will continue to work normally, and Google will keep providing software updates and support.
  • Your Fitbit account will automatically convert to a Google account, and you can still sync and view your health data.
  • If you want to buy a new wearable device from Google, you will purchase it under the Google Pixel Watch name rather than Fitbit.

What happens to your current Fitbit device

If you own a Fitbit right now, nothing changes when ready. Your device will continue to track your steps, heart rate, sleep, and other metrics exactly as it does today. Google has stated that it will support existing Fitbit devices for several years, meaning you will receive software updates and bug fixes.

The main change you will notice is in your account. Fitbit will stop issuing new Fitbit accounts, and existing Fitbit accounts will be converted to Google accounts. This conversion is automatic—you do not have to do anything. Your health data, goals, and history will transfer over, and you will log in using your Google credentials instead of a separate Fitbit username and password.

The Fitbit app itself will eventually be replaced by the Google Fit app, which consolidates health and fitness data across Google devices. If you use other Google services like Google Calendar or Gmail, your fitness data will integrate more seamlessly once the transition is complete.

Timeline for the Fitbit brand transition

Google announced the rebranding in 2023, and the transition began rolling out in 2024. By 2025, all new wearable devices from Google will carry the Google Pixel Watch or Google Pixel Watch Band name. Fitbit as a brand name will no longer appear on new products sold by Google.

The transition is gradual. Existing Fitbit devices will not stop working on any specific date. Google has not announced a hard cutoff for Fitbit app support, though the company has indicated that the Fitbit app will eventually be phased out in favor of Google Fit. This process is expected to take several years, giving users time to adjust.

How to migrate your Fitbit account to Google

If you have not already done so, you will need to link your Fitbit account to a Google account. You can do this through the Fitbit app by going to your profile settings and selecting the option to sign in with Google or link your Google account. Google will walk you through the process step by step.

During the migration, your data stays with you. All your activity history, goals, badges, and personal settings transfer to your Google account. You will be able to view everything in the same way you do now, just logged in through Google instead of Fitbit. If you have multiple Fitbit devices linked to one account, they will all migrate together.

If you have not migrated yet and your Fitbit app prompts you to do so, follow the on-screen instructions. If you delay the migration, you may eventually lose access to your device or data, so it is worth doing sooner rather than later.

What Google Pixel Watch means for your fitness tracking

Google Pixel Watch devices are designed to work with the same health metrics that Fitbit tracked—steps, heart rate, sleep, workouts, and stress levels. The hardware and sensors are similar to what Fitbit offered, so the day-to-day experience of wearing the device and checking your stats should feel familiar.

The main difference is integration with Google's ecosystem. Google Pixel Watch syncs directly with Google Fit, Google Calendar, and other Google services. If you use an Android phone, the integration is tighter than it was with the standalone Fitbit app. If you use an iPhone, Google Fit still works, but some features may be limited compared to Android.

Pricing and availability of Google Pixel Watch models vary, and new models are released periodically just as Fitbit did. If your current Fitbit is aging and you want to upgrade, you will be shopping for a Google Pixel Watch instead of a new Fitbit device.

Should you buy a Fitbit now or wait for Google Pixel Watch

If you are looking to buy a new fitness tracker, you have two options. You can purchase a remaining Fitbit device while they are still available from retailers, knowing that it will be supported for several years. Or you can wait for and purchase a Google Pixel Watch, which is the future of Google's wearable line.

Fitbit devices are generally less expensive than Google Pixel Watch models, so if budget is a concern, finding a Fitbit in stock may save you money. However, stock is dwindling as retailers sell through their inventory. Google Pixel Watch devices are more expensive but come with tighter integration to Google services and represent the direction Google is moving.

Either choice will work. Both track the same health metrics, and both will be supported for the foreseeable future. The decision comes down to price, availability, and whether you prefer the older Fitbit ecosystem or the newer Google Fit integration.

Frequently Asked Questions

Will my Fitbit stop working after a certain date?

No. Google has not announced a shutdown date for Fitbit devices. Your device will continue to work as long as Google maintains the servers that sync your data. Google has committed to supporting existing Fitbits for several years, though the exact timeline has not been publicly specified.

Can I still use the Fitbit app after the transition?

For now, yes. The Fitbit app will continue to work during the transition period. Eventually, Google Fit will replace it as the primary app for viewing your health data. Google has not announced a specific date when the Fitbit app will be shut down, so you will have time to switch over.

What if I do not want to migrate to a Google account?

You will eventually need to migrate to use your Fitbit device. Google is phasing out standalone Fitbit accounts, so linking to a Google account is necessary to keep your device functioning. If you do not have a Google account, you can create one for free.

Are Google Pixel Watches compatible with iPhones?

Google Pixel Watch works with iPhones, but some features are limited compared to Android phones. Health data syncs to Google Fit, which has an iPhone app, but deep integration with iPhone features is not available. If you use an iPhone, a Fitbit or other third-party tracker may offer better compatibility.

Can I still buy a new Fitbit device?

Fitbit devices are still available from some retailers, but stock is limited and shrinking. Once current inventory sells out, new Fitbit devices will not be manufactured. If you want a Fitbit specifically, check major retailers soon, as availability varies by location and model.