The main places to buy a Fitbit

You can buy a Fitbit from the official Fitbit website, major electronics retailers, sporting goods stores, and online marketplaces. The Fitbit store itself often has the full current lineup and sometimes runs sales on older models. Best Buy, Target, Walmart, and Amazon all stock Fitbits in their physical stores and online. Dick's Sporting Goods and other fitness retailers carry them as well. Prices and available models vary by location and retailer, so checking a few options before buying can save you money.

Each retailer has different return policies and warranty coverage, so it matters where you choose. The official Fitbit website typically offers a one-year limited warranty on all devices. Third-party retailers like Best Buy and Amazon have their own return windows — usually 15 to 30 days — which may be shorter or longer than Fitbit's own policy. If you think you might want to return the device, check the return important date before you buy.

Key Takeaways

  • The Fitbit website, Best Buy, Target, Walmart, and Amazon all sell current Fitbit models both in stores and online.
  • Fitbit's official store often has the widest selection and sometimes discounts older models when new ones launch.
  • Return policies vary by retailer — the Fitbit website offers 30 days, while Best Buy and Amazon typically offer 15 to 30 days depending on the item.
  • Sporting goods stores like Dick's Sporting Goods and REI carry Fitbits and may offer in-store fitting help if you are unsure about sizing.
  • Prices are usually the same across retailers, but sales and bundle deals appear at different times on different sites.

Buying directly from Fitbit's website

The official Fitbit store at fitbit.com is often the best place to see the complete current lineup without hunting across multiple sites. You can compare all available models, colors, and band options in one place. The site also lists which models work with which phones and operating systems, which is useful if you have an older device or use a less common platform.

Fitbit's website typically offers a 30-day return window and includes a one-year limited warranty with every device. The site sometimes runs sales on previous-generation models when new ones are released, so if you do not need the latest features, you may find a lower price there than at other retailers. Shipping is usually free on orders over a certain amount, though that threshold changes seasonally.

Electronics and big-box retailers

Best Buy stocks most current Fitbit models in its stores and online at bestbuy.com. You can see the device in person before buying, which helps if you want to check the size and weight. Best Buy's return window is typically 15 days for most items, though some products have longer windows — check the product page before checkout. Best Buy also offers Geek Squad setup services if you want help pairing the Fitbit to your phone.

Walmart and Target both carry Fitbits online and in many physical locations. Walmart's return policy is generally 30 days for electronics, while Target offers 30 days as well. Both stores sometimes run promotions on Fitbits during back-to-school season, holiday sales, and clearance events. Prices at these retailers are usually competitive with the official Fitbit store, so comparing them before you buy can reveal small savings.

Online marketplaces

Amazon stocks current and previous-generation Fitbits, often with same-day or next-day delivery if you have a Prime membership. Amazon's return window is typically 30 days for most electronics. One advantage of Amazon is the customer review section, where you can read what other buyers say about fit, battery life, and accuracy. Be careful to buy from Amazon itself or an authorized seller — third-party sellers sometimes list counterfeit or refurbished devices at lower prices.

eBay also sells Fitbits, both new and used. Prices on used devices can be significantly lower, but you lose the manufacturer's warranty and have less protection if the device arrives damaged or does not work. If you buy used on eBay, check the seller's rating and read the item description carefully to understand what warranty, if any, comes with it.

Sporting goods and fitness retailers

Dick's Sporting Goods carries Fitbits in stores and online at dickssportinggoods.com. Staff at Dick's often know about fitness trackers and can answer questions about which model suits different activity types. Dick's return policy is 60 days for most items, which is longer than many other retailers. REI also stocks Fitbits and offers a 100-day return window, the longest of any major retailer. If you are not sure whether a Fitbit will work for you, REI's extended return period gives you more time to test it.

Specialty fitness retailers and local sporting goods stores may also carry Fitbits, though selection is usually smaller than at big-box stores. The advantage of a local store is that staff can often help you choose the right model for your needs and may offer in-store setup help. Call ahead to confirm they have the model you want in stock.

Refurbished and discounted options

Fitbit's official website sometimes sells refurbished devices at a discount. These are returned or display units that have been cleaned, tested, and repackaged. Refurbished Fitbits come with the same one-year warranty as new devices, so the main difference is the lower price. Check the Fitbit website's deals or clearance section to see if refurbished models are currently available.

Costco occasionally stocks Fitbits at discounted prices, though selection is limited and changes frequently. If you have a Costco membership, it is worth checking their website or visiting in person during their seasonal promotions. Costco's return policy is generous — you can return items for up to two years — which makes it a low-risk place to buy if you are uncertain about the device.

What to check before you buy

Before purchasing, confirm that the Fitbit model you want works with your phone. Fitbits sync with iOS, Android, and Windows phones, but older models may not support the latest operating systems. Check the product page on the retailer's website or on Fitbit's site to see the minimum phone requirements.

Also check the current price across at least two retailers. Fitbits are rarely discounted heavily, but prices do shift, and some retailers run sales at different times. A few minutes of comparison shopping can save you $10 to $30. Finally, read the return policy before you buy — if you think you might return it, choose a retailer with a longer window and clear return instructions.

Frequently Asked Questions

Can I buy a Fitbit in a physical store the same day?

Yes. Best Buy, Target, Walmart, Dick's Sporting Goods, and REI all have physical locations that stock Fitbits. Call the store nearest you to confirm they have the model you want in stock before you go. Same-day pickup is also available at many of these retailers if you order online.

Is it cheaper to buy from Fitbit's website or from other retailers?

Prices are usually the same across retailers for current models. The Fitbit website sometimes discounts older models when new ones launch, so it can be cheaper there. Watch for seasonal sales at Best Buy, Target, and Walmart during holiday periods and back-to-school season.

What is the difference between a new and refurbished Fitbit?

A refurbished Fitbit is a returned or display unit that has been cleaned, tested, and repackaged. It comes with the same one-year warranty as a new device but costs less. The device works exactly the same way as a new one. Fitbit's official website sells refurbished models when they are available.

Can I return a Fitbit if I change my mind?

Yes, but the return window depends on where you buy it. Fitbit's website offers 30 days, Best Buy offers 15 days, Target and Walmart offer 30 days, and REI offers 100 days. Check the retailer's return policy before you buy if you think you might return it.

Is it safe to buy a used Fitbit on eBay or Facebook Marketplace?

Used Fitbits are cheaper but come with risks. You lose the manufacturer's warranty and have less protection if the device does not work or arrives damaged. If you buy used, check the seller's rating, ask about the device's condition and battery health, and understand that you may not be able to return it.