The main places to buy a Fitbit

You can buy a Fitbit from the official Fitbit website, major electronics retailers, sporting goods stores, and online marketplaces. The Fitbit store itself often has the full current lineup and sometimes runs sales on older models. Best Buy, Target, Walmart, and Amazon all stock Fitbits, though selection varies by location and online. Dick's Sporting Goods and other fitness retailers typically carry them as well.

Prices are usually the same across retailers for the same model, though sales and promotions differ. Buying directly from Fitbit's website sometimes includes perks like extended return windows or bundled accessories, but you'll pay shipping unless you may have access to for free delivery. Retail stores let you see and hold the device before buying, which matters if you're unsure about size or fit.

Key Takeaways

  • Fitbit's official website, Best Buy, Target, Walmart, and Amazon all sell current Fitbit models with similar pricing.
  • Retail stores like Best Buy and Target let you handle the device in person, while online shopping offers faster delivery in many areas.
  • Older or discontinued Fitbit models are cheaper on Amazon and eBay, but check the return policy since they may not come with manufacturer support.
  • Costco and Sam's Club occasionally stock Fitbits at a discount if you have a membership, though selection is limited.
  • Buying from the official Fitbit website sometimes includes longer return periods and bundle deals not found elsewhere.

What to expect when buying from the official Fitbit store

The Fitbit website (fitbit.com) shows every current model and usually has the widest selection. You can compare specs side by side, read customer reviews, and see which bands and colors are in stock. The site often displays bundle options—for example, a watch with extra bands or a charging cable included—that aren't available at other retailers.

Returns typically have a longer window on the official site, usually 60 days instead of the standard 30. Shipping is free on orders over a certain amount, though that threshold varies. If you buy directly from Fitbit, you also register the device with them when ready, which can simplify warranty claims if something breaks.

Buying from electronics and big-box retailers

Best Buy, Target, and Walmart all carry Fitbits in their stores and online. Best Buy's website shows real-time stock at nearby locations, so you can check before driving there. Target and Walmart often have competitive pricing and same-day pickup or delivery options if you order online.

The advantage of these retailers is convenience—you can pick up the Fitbit the same day if it's in stock locally, or return it to a nearby store if there's a problem. The downside is that selection is usually smaller than on the Fitbit website. Discontinued models are less likely to be in stock, and color or band options may be limited.

Amazon and online marketplaces

Amazon stocks current Fitbit models and often has older versions at lower prices. Prime members get free two-day shipping on many items. Amazon's return policy is straightforward—30 days for most items—and returns are straightforward to process through your account.

eBay and other marketplaces sometimes have used or refurbished Fitbits at steep discounts. Be cautious with these: check the seller's rating, confirm the device comes with original packaging and charger, and understand that used devices may not may have access to for Fitbit's warranty. Read the return policy carefully, since third-party sellers set their own terms.

Sporting goods stores and specialty retailers

Dick's Sporting Goods, REI, and similar stores stock Fitbits alongside other fitness gear. These retailers are useful if you want information from staff who understand fitness trackers and can explain the differences between models. REI members also get a dividend on purchases, which can offset the price slightly.

Selection at these stores is usually smaller than at electronics retailers, and prices are the same. The real benefit is the informed—staff can help you choose between models based on your activity level and what features matter to you.

Warehouse clubs and seasonal sales

Costco and Sam's Club occasionally stock Fitbits at a discount, but only if you have an active membership. Selection is limited and changes frequently, so you can't count on finding a specific model. When they do carry Fitbits, the price is usually lower than elsewhere, and their return policy is generous.

Watch for sales around major shopping events—Black Friday, Cyber Monday, and back-to-school season often bring price cuts on Fitbits across all retailers. Sign up for email alerts on the Fitbit website or set price-tracking notifications on Amazon if you're willing to wait for a sale.

Refurbished and open-box options

Fitbit's official website sometimes sells refurbished models at a discount. These are devices that were returned, tested, and restored to working condition. They come with a warranty and are significantly cheaper than new ones—usually 20 to 30 percent off.

Best Buy and other retailers also sell open-box items—devices that were returned unopened or barely used. These carry the retailer's return policy rather than the manufacturer's, so confirm the terms before buying. Open-box Fitbits are cheaper than new but more expensive than refurbished, and there's no may provide about the device's history.

Frequently Asked Questions

Is it cheaper to buy a Fitbit online or in a store?

Prices are usually the same across retailers for the same model. Online shopping saves you a trip and sometimes includes free shipping, while stores let you see the device in person. Watch for sales and promotions, which vary by retailer and season.

Can I buy a Fitbit from a phone carrier like Verizon or AT&T?

Some carriers stock Fitbits, but selection is limited and prices are typically higher. Stick with electronics retailers, sporting goods stores, or the official Fitbit website for better selection and pricing.

What's the difference between buying a new Fitbit and a refurbished one?

Refurbished Fitbits are returned devices that have been tested and restored. They cost 20 to 30 percent less and come with a warranty, though usually shorter than a new device. If you want the lowest price and don't mind a slightly older device, refurbished is a solid choice.

Do I need to set up my Fitbit right away after I buy it?

No, but you should register it on the Fitbit website or app when you get it. Registration links the device to your account and activates the warranty. You can set it up and start using it whenever you're ready.

What should I check before buying a used Fitbit on eBay or Facebook Marketplace?

Ask the seller for photos of the device, charger, and original packaging. Confirm it powers on and holds a charge. Check the seller's rating and return policy. Understand that used devices typically don't have a manufacturer warranty, so you're buying as-is.