The two ways to stop ads on your Fire tablet
Amazon Fire tablets come with ads on the lock screen and home screen by default. You have two options: pay a one-time fee to remove them, or turn off personalized ads in your settings. The paid route costs between $15 and $20 depending on your tablet model and current promotions, and it removes all ads permanently. The settings route is free but only stops Amazon from targeting ads to your interests — you will still see ads, just generic ones.
Which you choose depends on whether you want no ads at all or just fewer targeted ones. Most people who find the ads annoying choose to pay and remove them entirely, since the cost is low and one-time.
Key Takeaways
- You can remove ads by paying a one-time fee through your Amazon account, which typically costs $15 to $20 depending on tablet model.
- Turning off personalized ads in Settings is free but leaves generic ads on your lock screen and home screen.
- Both options are permanent once set — you do not need to repeat the process.
- If you paid for ads to be removed when you bought the tablet, you already have ad-free service and do not need to do anything.
How to pay to remove ads permanently
Open Settings on your Fire tablet. Scroll down and tap Device Options, then tap Ads. You will see a button that says Remove Ads with the price displayed next to it — this is the one-time fee. Tap it, and you will be taken to your Amazon account to confirm the purchase. Use the payment method already on file with Amazon, or add a new one if needed.
After you confirm the purchase, the ads will disappear within a few minutes. If you do not see them gone after 15 minutes, restart your tablet by holding the power button for 10 seconds, releasing it, and waiting for it to turn back on. The ads should be gone when it restarts.
This purchase is tied to your Amazon account, not to the tablet itself. If you later factory reset the tablet or sign in with a different Amazon account, the ad-free status will not carry over to the new account.
How to turn off personalized ads for free
Open Settings and tap Device Options, then Ads. Look for the toggle labeled Personalized Ads and turn it off. This stops Amazon from using your browsing history, purchases, and app usage to target ads to you. The lock screen and home screen will still show ads, but they will be generic rather than based on your behavior.
This change takes effect when ready and does not cost anything. You can turn personalized ads back on at any time by returning to the same menu and toggling it back on.
What to do if you already paid for ad removal
If you bought your Fire tablet with ads already removed, or if you paid to remove them in the past, you will not see the Remove Ads button in the Ads menu. Instead, you will see text saying ads are off or that your tablet is ad-free. This means you have nothing to do — your tablet is already set up the way you want it.
If you are not sure whether you paid for ad removal, check your Amazon order history. Go to Amazon.com, sign in, and look for your Fire tablet purchase. If there is a separate charge for "Remove Ads" or "Ad-Free" on that order, you paid for it and your tablet should be ad-free now.
Why Amazon puts ads on Fire tablets
Amazon offers Fire tablets at a lower price than many competitors partly because ads generate revenue. The lock screen ad is the most visible — it shows a full-screen image or promotion when you wake the tablet. The home screen ads are smaller and appear in a banner or carousel of products. Both are designed to encourage you to shop on Amazon.
Removing ads does not change how the tablet works or what apps you can use. It only removes the promotional content from Amazon's own screens. Apps you read may still show their own ads unless you pay to remove ads within those apps separately.
Turning off ads does not affect your Amazon account or services
Removing ads or turning off personalized ads will not change your Prime membership, your ability to shop on Amazon, or your access to any Amazon services. Your account will work exactly the same. You will still receive order confirmations, shipping updates, and other transactional emails from Amazon — those are not ads and cannot be turned off through the tablet settings.
Your Amazon account settings on the web (Amazon.com) are separate from your tablet settings. Changing ad preferences on your tablet does not change your email preferences or account settings on the website.
What happens if you sell or give away your tablet
If you factory reset your Fire tablet and sell it or give it to someone else, the new owner will see ads again, even if you paid to remove them. The ad-free status is tied to your Amazon account, not the device. When the new owner signs in with their own Amazon account, they will see ads unless they also pay to remove them.
If you want to remove your account from the tablet before handing it over, go to Settings, tap Device Options, then Your Account, and select Deregister. This removes your Amazon account from the tablet but does not erase other data. For a complete wipe, use Reset to Factory Defaults in the same menu.
Frequently Asked Questions
Can I remove ads from just the lock screen but keep them on the home screen?
No. When you pay to remove ads, both the lock screen and home screen ads disappear together. There is no option to remove one but keep the other. If you want to reduce ads without paying, turning off personalized ads is your only free option, and it affects both screens equally.
Will removing ads make my tablet faster?
No. Ads on the lock screen and home screen do not slow down your tablet's performance. Removing them will not make apps load faster or improve battery life. The speed of your tablet depends on its processor, RAM, and storage, not on whether ads are displayed.
What if I change my mind after paying to remove ads?
Amazon does not offer refunds for ad removal. Once you pay, the ads stay off permanently on that account. If you want ads back for some reason, you would need to contact Amazon customer service, but they typically do not reverse this purchase.
Do I have to remove ads to use my Fire tablet?
No. Ads on the lock screen and home screen do not prevent you from using any features of your tablet. You can use all apps, browse the web, read books, and watch videos with ads still showing. Removing ads is optional and purely a preference.
Will the price to remove ads ever change?
The price varies by tablet model and occasionally changes based on Amazon promotions. Older or less expensive tablet models may cost less to remove ads from than newer ones. The price you see in your Ads menu is the current price for your specific tablet model.