What You Need Before You Start

Facebook monetization on a computer requires your account to meet specific thresholds before the monetization tools even appear in your settings. You need at least 10,000 page followers, 600,000 total views on your videos over the last 60 days, or 100,000 followers with 500,000 video views in the same period — the exact requirement depends on which monetization program you want to use.

Beyond the numbers, Facebook requires you to be at least 18 years old, live in a country where the program operates, and follow their Partner Monetization Policies. These policies cover what kind of content you can monetize: you cannot monetize content that violates copyright, contains hate speech, or promotes dangerous or illegal activity. If your account has been penalized for policy violations in the past 90 days, you will not be able to turn on monetization.

You also need a valid payment method on file — a bank account or payment processor that Facebook can send earnings to. This is separate from your login credentials and is set up in your payment settings, not during monetization setup.

Key Takeaways

  • Your Facebook page must reach 10,000 followers or meet video view thresholds (600,000 views in 60 days, or 100,000 followers with 500,000 views) before monetization tools appear.
  • You turn on monetization in your page settings under Monetization, not in a separate process portal.
  • Facebook reviews your account for policy violations and content quality before approving you, which can take several days to a few weeks.
  • Once approved, you earn money from in-stream ads on videos, branded content partnerships, and fan subscriptions — each has its own setup steps.
  • Your earnings appear in your Facebook Payments account and are paid out monthly to your connected bank account or payment processor.

Finding the Monetization Settings on Your Computer

Open Facebook on your computer and go to your page (not your personal profile). Click the three horizontal lines in the top right corner of the page header — this opens the page menu. Scroll down until you see Monetization listed among the options. Click it.

If you do not see Monetization in this menu, your account does not yet meet the threshold requirements. Facebook does not show the option until your page hits the numbers mentioned above. Check back after you reach those milestones.

Once you click Monetization, you will see a dashboard showing which programs you are may be able to access for. The most common one is In-Stream Ads, which places advertisements in your videos. You may also see options for Branded Content (partnerships with companies) and Fan Subscriptions (where viewers pay a monthly fee for exclusive content), depending on your page size and content type.

Turning On In-Stream Ads

In-Stream Ads are the most straightforward monetization method. These are short advertisements that play before, during, or after your videos. To turn them on, find In-Stream Ads in your Monetization dashboard and click the toggle or button to enable it.

Facebook will then review your page and content. This review looks at whether your videos follow their Partner Monetization Policies — they check for copyright issues, violent content, misinformation, and other violations. The review typically takes 24 hours to a few weeks. You will receive a notification when the review is complete.

Once approved, ads will begin appearing on your videos automatically. You do not need to do anything else. Facebook handles ad placement and advertiser matching. Your earnings from these ads appear in your Facebook Payments account, which you can view in your page settings under Payments.

Setting Up Branded Content Partnerships

Branded Content allows companies to pay you to create videos featuring their products or services. This is different from In-Stream Ads because you are being paid directly by a brand, not by Facebook.

To enable Branded Content, go to your Monetization dashboard and toggle on Branded Content. Facebook will review your account again to may support you meet their standards. Once approved, you can create branded content videos.

When you upload a video that is a paid partnership with a brand, you will see an option to tag the brand partner. Click Add Brand Partner and search for the company. If they are not in the system, you can enter their name manually. Facebook will then label the video as branded content so viewers know it is a paid partnership. The brand handles payment directly to you — Facebook does not process that transaction.

Enabling Fan Subscriptions

Fan Subscriptions let your viewers pay a monthly fee (you set the price between $0.99 and $99.99) to access exclusive content like subscriber-only videos, early access to new posts, or special badges next to their name in comments.

To turn on Fan Subscriptions, go to Monetization and toggle on Subscriptions. Facebook reviews your account to confirm you meet their standards. Once approved, a Subscribe button appears on your page.

You set the subscription price and what benefits subscribers receive. Facebook takes 30 percent of the subscription fee and sends you the remaining 70 percent. Earnings appear in your Facebook Payments account monthly, just like ad revenue.

Connecting Your Payment Method

Before you can receive any earnings, you need a payment method set up in your Facebook Payments account. Go to your page settings and click Payments. Click Add Payment Method and choose either a bank account or a payment processor like PayPal.

If you choose a bank account, you will need your routing number and account number. Facebook will deposit your earnings directly to this account. If you use a payment processor, you will be directed to log into that service and authorize Facebook to send money there.

Facebook pays out earnings monthly, usually between the 21st and the end of the month. Your first payout may take longer — sometimes 45 days — while Facebook verifies your payment information. After that, payouts happen on a regular schedule.

What Happens During Facebook's Review Process

When you enable any monetization program, Facebook runs an automated and manual review of your page and recent content. They are checking whether your videos and posts follow their Partner Monetization Policies. This includes checking for copyright claims, violent or graphic content, misinformation, hate speech, and other violations.

If your content passes review, you will see an approval notification in your Monetization dashboard. If Facebook finds policy violations, they will either deny monetization or ask you to remove specific content before reapplying. You can reapply after 30 days if you were denied.

The review process is not instantaneous. In-Stream Ads typically take 24 hours to a few weeks. Branded Content and Subscriptions may take longer because Facebook reviews them more carefully. During this time, you can still upload videos and create content — monetization just will not be active yet.

Troubleshooting Common Issues

If you do not see the Monetization option in your page menu, you have not met the threshold requirements yet. Check your page statistics to see how many followers and video views you have. You can find this in your page Insights. Once you reach 10,000 followers or the video view thresholds, the Monetization menu will appear.

If your monetization was approved but ads are not showing on your videos, check that In-Stream Ads is toggled on in your Monetization dashboard. Also verify that your videos are at least 3 minutes long — Facebook requires this for in-stream ads to appear. Shorter videos can still be monetized with other methods, but not in-stream ads.

If you were denied monetization, Facebook will tell you why in your Monetization dashboard. Common reasons include copyright claims on your videos, policy violations, or not meeting the threshold yet. You can address the issue (remove copyrighted content, delete policy-violating posts) and reapply after 30 days.

Frequently Asked Questions

How long does it take to get approved for monetization?

In-Stream Ads usually take 24 hours to a few weeks. Branded Content and Subscriptions may take longer. Facebook will notify you in your Monetization dashboard when the review is complete. Your first payout may take up to 45 days while Facebook verifies your payment information.

Can I monetize videos I uploaded before turning on monetization?

Yes. Once In-Stream Ads is approved, ads will appear on all your may be able to access videos, including older ones. Videos must be at least 3 minutes long and follow Facebook's policies. Shorter videos will not show in-stream ads but may be may be able to access for other monetization methods.

What if Facebook says my content violates their policies?

Facebook will tell you which videos or posts caused the issue. You can delete or edit the content and reapply for monetization after 30 days. If you believe the decision was wrong, you can appeal through your Monetization dashboard, though appeals are reviewed by the same system.

Do I have to use all three monetization methods?

No. You can turn on only the methods that make sense for your content and audience. Many creators use only In-Stream Ads. Others combine In-Stream Ads with Branded Content. You can enable or disable any method at any time from your Monetization dashboard.

Where do I see how much money I have earned?

Go to your page settings and click Payments. This shows your earnings by month and by monetization method. You can also see your payout history and when your next payment is scheduled. Earnings are paid monthly to your connected bank account or payment processor.