The main places to buy a Keurig
You can buy a Keurig at big-box retailers like Target, Walmart, and Costco; online at Amazon; directly from Keurig's official website; and at specialty kitchen stores. Each option has different prices, selection, and return policies, so the best choice depends on whether you want to see the machine in person, need it quickly, or are looking for a specific model.
The most common route is a big-box store or Amazon because they stock multiple models at competitive prices and process returns easily. If you want to compare machines side by side before buying, Target and Walmart let you handle them in the store. If you know exactly which model you want and price matters most, Amazon and Costco often have the lowest prices, though Costco requires a membership.
Key Takeaways
- Big-box retailers like Target and Walmart let you see and compare machines in person, with return windows of 30 to 90 days depending on the store.
- Amazon and Keurig's official website offer the widest selection of models and often have lower prices than physical stores.
- Costco carries a limited selection but typically offers the lowest prices if you have a membership.
- Specialty kitchen stores and appliance retailers stock Keurigs but usually at higher prices than big-box or online options.
- Check the return policy before buying, especially online — some retailers charge restocking fees or have shorter return windows.
Big-box retailers: Target, Walmart, and Costco
Target and Walmart stock 5 to 10 Keurig models in their kitchen appliance sections, ranging from basic single-serve brewers to larger machines with programmable features. You can see the boxes, read the specs on the shelf, and ask staff questions. Both stores accept returns within 30 days with a receipt, and Walmart extends that to 90 days for some items if you have a Walmart+ membership.
Costco carries fewer models — usually 2 to 4 at any given time — but prices are typically $20 to $40 lower than other retailers. You need a Costco membership to buy in-store or online. Costco's return window is 60 days, and the store is known for accepting returns even without a receipt if you have a membership card.
The trade-off is selection: big-box stores stock popular mid-range models but rarely carry specialty machines like the Keurig Rivo or discontinued versions. If you want a specific model, call ahead or check the store's website to confirm it is in stock before you go.
Amazon and online retailers
Amazon carries the full Keurig lineup — every current model plus older versions still in stock — and usually prices them lower than physical stores. You can read customer reviews, compare specs side by side, and have the machine delivered to your home in 1 to 2 days with Prime membership. Amazon's return window is 30 days, and returns are free if you use their prepaid shipping label.
Other online retailers like Best Buy, Williams Sonoma, and Bed Bath & Beyond also stock Keurigs, though prices are often higher than Amazon. Best Buy's return window is 15 days for most appliances, while Williams Sonoma allows 60 days. Check the return policy before ordering, especially from smaller retailers, because some charge restocking fees for opened appliances.
The main risk with online buying is that you cannot inspect the machine before it arrives. If it arrives damaged or defective, you will need to arrange a return or replacement, which takes extra time. Read the product photos and customer reviews carefully, and buy from retailers with clear return policies in case something goes wrong.
Keurig's official website
Keurig.com sells every model the company makes, including exclusive versions and bundles not available elsewhere. Prices are usually the same as Amazon or slightly higher, but Keurig sometimes runs sales or offers free shipping on orders over a certain amount. The site also has detailed product comparisons and videos showing how each machine works, which can help you decide between models.
Keurig's return window is 30 days from purchase, and the company covers return shipping on defective machines. If you buy directly from Keurig and the machine breaks within the warranty period — usually one year — you can contact Keurig customer service directly for a replacement or repair without going through a retailer.
Specialty kitchen and appliance stores
Stores like Sur La Table, Williams Sonoma, and local appliance shops carry Keurigs and often have staff who know the machines well. They can answer detailed questions about brewing speed, water tank size, and which models work best for different needs. However, prices are typically $30 to $60 higher than big-box or online retailers, and selection is usually limited to 3 to 5 popular models.
These stores are worth visiting if you want informed information or prefer to buy from a local business, but expect to pay a premium. Return policies vary — some allow 60 days, others only 30 — so ask before you buy.
Comparing price, selection, and convenience
| Retailer | Price Range | Selection | Return Window | Best For |
|---|---|---|---|---|
| Amazon | Lowest to mid-range | All current models | 30 days | Wide selection and fast delivery |
| Walmart | Mid-range | 5–10 models | 30–90 days | Seeing machines in person |
| Target | Mid-range | 5–10 models | 30 days | Seeing machines in person |
| Costco | Lowest | 2–4 models | 60 days | Best price with membership |
| Keurig.com | Mid-range | All models | 30 days | Exclusive bundles and direct support |
| Specialty stores | Highest | 3–5 models | 30–60 days | informed information and local shopping |
What to check before you buy
Before purchasing, confirm the model number matches what you want — Keurig makes dozens of versions, and some are exclusive to certain retailers. Check the water tank size (smaller tanks mean more refilling), whether it has a programmable brew time, and what cup sizes it brews (most brew 6 to 12 ounces, but some go larger). Read the warranty details: most Keurigs come with a one-year limited warranty covering defects, but accidental damage is not covered.
Look at the return policy for the specific retailer and machine. Some retailers charge restocking fees if you open the box, while others do not. If you are buying online, check shipping costs — some retailers offer free shipping on orders over $35 or $50, which can affect the final price. Finally, confirm the machine is in stock before you buy, especially if you are ordering online, because popular models sometimes show as available but ship weeks later.
Frequently Asked Questions
Is it cheaper to buy a Keurig online or in a store?
Online retailers like Amazon and Costco typically have the lowest prices, usually $20 to $40 less than Target or Walmart. Specialty kitchen stores are the most expensive. However, if you factor in shipping time and return hassles, buying in-store at a big-box retailer can be worth a slightly higher price if you want the machine right away.
Can I return a Keurig if I open the box?
Most retailers allow returns of opened machines within their return window — Amazon, Target, and Walmart all accept opened returns. However, some specialty retailers charge restocking fees of 10 to 15 percent if you open the box. Always check the return policy before buying, especially online.
Do I need a Costco membership to buy a Keurig there?
Yes, you need an active Costco membership to buy in-store or online. Costco offers Gold Star (basic) and Executive memberships, both of which include appliance purchases. If you do not have a membership, you can buy the same Keurig models at Walmart or Amazon, usually for $20 to $30 more.
What is the difference between models sold at different retailers?
Most retailers sell the same current Keurig models at similar prices. However, Keurig.com and specialty stores sometimes carry exclusive bundles or older models not available elsewhere. Amazon carries the widest selection, including discontinued versions. Check the model number to make sure you are comparing the same machine.
How long does shipping take if I order online?
Amazon Prime delivers most Keurigs in 1 to 2 days. Standard Amazon shipping takes 5 to 7 days. Keurig.com and other retailers typically ship in 3 to 5 business days, though some offer expedited options for an extra fee. Check the estimated delivery date before you order if timing matters.