Change your Facebook page name in settings, not from the page itself
To change your Facebook page name, go to your page, click Settings in the top menu, then select General from the left sidebar. Look for the Page Name field — this is where you edit the name that appears at the top of your page and in search results. Type the new name, then click Save Changes. Facebook will ask you to confirm the change.
The process takes seconds, but Facebook has rules about how often you can change it and what you're allowed to call your page. Understanding these limits before you try saves you from hitting a wall.
Key Takeaways
- Page name changes happen in Settings > General, not from the page header or About section.
- You can change your page name once every 60 days, and Facebook may delay the change by up to 24 hours while it reviews the new name.
- Your page name must match what your business, organization, or public figure is actually called — Facebook removes pages that use misleading names.
- If you want to keep an old name searchable, you can add it as an Also Known As name instead of replacing the main one.
The 60-day waiting period between name changes
Facebook limits you to one page name change every 60 days. If you've changed your page name recently, you'll see a message in the Settings > General section telling you when you can change it again. This rule applies whether you're changing to a completely different name or just fixing a typo.
If you need to change your name urgently and you're within the 60-day window, you have no way around this limit. The only exception is if Facebook itself removed your page name for violating their rules — in that case, you can change it when ready.
What names Facebook will and won't allow
Facebook requires page names to represent what the page actually is. If you run a bakery called "Sweet Treats," your page name should be "Sweet Treats" or something very close to it. Facebook removes pages with names like "information programs," "Click Here," or names that impersonate someone else's business.
Your page name also cannot include excessive punctuation, numbers used as words (like "4" instead of "for"), or symbols designed to trick the algorithm. If your new name violates these rules, Facebook will reject the change and tell you why. The review usually takes a few minutes to a few hours.
Using "Also Known As" to keep old names searchable
If you're rebranding but want customers to still find you under your old name, use the Also Known As field instead of replacing your main page name. Go to Settings > General and scroll to Page Name. Below the main name field, you'll see Also Known As — add your old business name there.
People searching for either name will find your page. This is especially useful if you've been in business under one name for years and want to avoid losing search traffic. You can add up to five alternate names.
Why Facebook delays name changes by up to 24 hours
When you submit a new page name, Facebook doesn't make it live when ready. The change goes into a review queue where Facebook checks that the name doesn't violate their policies and doesn't impersonate another page. This review usually takes a few minutes, but can take up to 24 hours.
During this time, your old name still appears on your page. You'll see a notification in Settings telling you the change is pending. If Facebook approves it, the new name goes live automatically. If they reject it, you'll get a message explaining why and you can try a different name.
Changing your page name on mobile vs. desktop
The steps are the same on mobile and desktop, but the menu layout is slightly different. On mobile, open your page, tap the three-line menu icon at the bottom right, scroll down and tap Settings, then tap General. The Page Name field is at the top of the General section.
On desktop, the Settings link is in the top menu bar of your page. Mobile sometimes takes longer to load the Settings page, so if you're on a slow connection, desktop is faster. Either way, you're editing the same field and the change applies across all devices once it's approved.
What happens to your page URL when you change the name
Your page's web address (URL) does not automatically change when you change the page name. If your page URL is facebook.com/sweettreatsbakery and you rename the page to "Sweet Treats Café," the URL stays facebook.com/sweettreatsbakery. This is actually helpful — your old links and bookmarks keep working.
If you want to change the URL itself, that's a separate step in Settings > General under Page Address. You can only change your page address once every 60 days, and only if your page has at least 25 followers. The URL change is permanent, so choose carefully.
Frequently Asked Questions
Can I change my page name if I just changed it last month?
No. Facebook enforces a 60-day waiting period between name changes. If you're within that window, you'll see the date you can change it again in your Settings > General section. You cannot bypass this limit.
What if Facebook rejected my new page name?
Facebook will tell you why the name was rejected — usually because it violates their naming rules, impersonates another page, or contains excessive symbols. Read the rejection message, adjust the name, and try again. Most rejections are for names that are too vague or misleading.
Do my followers see a notification when I change my page name?
No. Your followers don't get a notification about the name change, but they will see the new name the next time they visit your page. If you want people to know about a rebrand, post an announcement on your page.
Can I change my page name back to what it was before?
Yes, but you still have to wait 60 days between changes. If you changed your name and regret it, you can change it back — but only after the 60-day period passes from your last change.
Is changing my page name the same as changing my profile name?
No. Your personal profile name and your page name are separate. Changing your page name does not change your personal profile name, and vice versa. Each has its own 60-day waiting period.