Where to find your name settings on Etsy
Your name on Etsy lives in your account settings, not in your shop settings. Log in to your Etsy account, click the account icon in the top right corner, and select Account settings. From there, look for the Personal info section — this is where Etsy stores the name tied to your login and your payment methods.
The name you see here is what appears on receipts, invoices, and communications from Etsy. If you run a shop, this is separate from your shop name, which you can change in a different place. Many sellers keep their legal name in personal info but use a business name for their shop instead.
Key Takeaways
- Your personal name and your shop name are two separate things on Etsy — you can change one without changing the other.
- Personal name changes happen in Account settings under Personal info, and you can edit this yourself without contacting Etsy support.
- Shop name changes require going to Shop settings and following Etsy's process, which may take a few days to update across the platform.
- Changing your name does not affect your shop history, reviews, or sales record — everything stays attached to your account.
- If you have an active shop, changing your legal name may require updating your tax information and payment method details as well.
Changing your personal name in Account settings
Click on the Personal info section and you will see fields for your first name and last name. Edit these fields to your new name and click Save. Etsy updates this when ready — you do not need to wait for approval or confirmation.
This change affects how your name appears on receipts, invoices, and any official Etsy documents sent to you. If you are a seller, it also updates the name on your seller account, though your shop name (the public-facing name buyers see) remains unchanged unless you edit it separately.
Changing your shop name separately from your personal name
Your shop name is what customers see when they visit your store. To change it, go to Shop settings instead of Account settings. Look for the Info and appearance section, then find Shop name. You can edit this field and save the change.
Etsy may take a few days to update your shop name across search results, your shop page, and other parts of the platform. During this time, your old shop name may still appear in some places. Your shop URL (the web address) does not change when you rename your shop — Etsy keeps the original URL working so existing links and bookmarks do not break.
What happens to your shop history and reviews when you change your name
Changing your name does not erase or reset anything. Your sales history, customer reviews, shop ratings, and all transaction records stay attached to your account. Customers who have already left reviews will see those reviews under your new name, but the reviews themselves do not disappear or get marked as old.
This is important if you are rebranding or correcting a misspelled name — you keep all the credibility and history you have built. Etsy does not penalize you for a name change, and search rankings tied to your shop are not affected.
Updating your payment and tax information after a name change
If you changed your legal name and you are a seller, you should also update your payment method and tax information to match. Go to Account settings, then Payments, and review the name on file with your payment method. If it does not match your new legal name, update it there.
You should also check your tax settings. In Account settings, look for Tax info and make sure the name and details match your current legal name and any business registration documents. Mismatches between your Etsy account name and your payment method or tax records can cause payment delays or issues when Etsy sends you tax forms at the end of the year.
If you cannot edit your name or the change is not saving
If the save button is not working or you get an error message, try logging out and logging back in. Sometimes a browser cache issue prevents the page from updating properly. Clear your browser cookies for Etsy.com and try again.
If the problem persists, contact Etsy support through the Help Center. Go to Help in the top menu, search for "change account name," and select the option to contact Etsy. They can tell you if there is a restriction on your account or if something else is preventing the change. This is rare, but it can happen if your account has a flag or if you have changed your name very recently.
Frequently Asked Questions
Can I change my shop name as many times as I want?
Yes, you can change your shop name whenever you want through Shop settings. Etsy does not limit how many times you can do this. Keep in mind that it takes a few days for the new name to appear everywhere, and your shop URL stays the same even though the display name changes.
Will changing my name affect my shop's search ranking?
No. Your shop's search ranking is tied to your account and your shop history, not to the name itself. Changing your name does not reset your ranking or hurt your visibility in Etsy search results.
What if I want to change my name back to what it was before?
You can change it back anytime by going to Account settings or Shop settings and editing the name field again. There is no waiting period or limit on how many times you can change it.
Do my customers see my personal name or my shop name?
Customers see your shop name when they browse your store and make purchases. Your personal name appears on invoices and receipts they receive. You can keep these completely different — your personal name can be your legal name while your shop name is your business name.
If I change my name, do I need to update my shop description or about section?
Not automatically. Your shop description and about section are separate from your account name. If you mention your name in those sections and want to update it, you can edit them manually in Shop settings under Info and appearance. This is optional — Etsy does not require you to change these when your account name changes.