Change Your Facebook Page Name in Three Steps

To change the name on your Facebook Page, go to your Page, click Settings in the left menu, select General, and then click Edit next to "Page Name." Type the new name and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere on Facebook.

Facebook allows you to change your Page name once every 60 days. If you changed it recently and want to change it again, you will need to wait until the 60-day window has passed. The system counts from the date of your last change, not from the start of a calendar month.

Key Takeaways

  • Access Page Settings from the left menu of your Facebook Page, then find the Page Name field under General settings.
  • You can change your Page name once every 60 days, and the restriction resets based on when you last made a change.
  • If your Page name change is rejected, Facebook usually tells you why — common reasons include using special characters, impersonation, or violating community standards.
  • Old Page names do not redirect to the new one, so tell your followers about the change through a post or message.

Where to Find the Page Name Setting

Open your Facebook Page and look at the left sidebar. Click Settings near the bottom of that menu. On the Settings page, you will see several tabs across the top; click General. Scroll down until you see the field labeled Page Name.

If you do not see Settings in your left menu, make sure you are logged in as the Page admin, not as your personal account. Admins and editors can change the Page name, but other roles cannot. You can check your role by going to Settings and looking at the Page Roles section.

Entering and Saving Your New Page Name

Click the Edit button next to "Page Name." A text box will appear with your current name highlighted. Delete the old name and type the new one. Facebook allows up to 255 characters, though shorter names are easier for people to remember and search for.

After you type the new name, click Save Changes. Facebook will check the name against its rules — it cannot impersonate a real person or organization, cannot be misleading, and cannot contain certain symbols or excessive punctuation. If the name passes, it saves when ready. If Facebook rejects it, you will see an error message explaining why.

Understanding the 60-Day Waiting Period

Facebook limits Page name changes to once every 60 days to prevent spam and confusion. The 60 days starts from the date you made your last change, not from the first of the month. If you changed your Page name on March 15, you cannot change it again until May 14.

If you try to change your name before the 60 days are up, Facebook will show you a message saying when you can change it next. There is no way to speed up this waiting period. If you made a mistake with your last change, you will have to wait out the full 60 days before you can fix it.

Why Facebook Might Reject Your New Page Name

Facebook rejects Page names for several reasons. The most common is impersonation — using a name that pretends to be a real person, celebrity, or established brand that you do not represent. Names that are misleading about what your Page does are also rejected, as are names that violate Facebook's community standards.

Special characters, excessive punctuation, and numbers in unusual places can also trigger a rejection. For example, "John's Bakery" is fine, but "J0HN'S B@KERY" will likely be rejected. If your name is rejected, read the error message carefully — it usually tells you which rule you broke. Adjust your name and try again.

Telling Your Followers About the Change

When you change your Page name, the old name does not automatically redirect people to the new one. If someone searches for your old Page name, they may not find you. Post an announcement on your Page letting followers know about the change, and consider pinning that post to the top so new visitors see it first.

If your Page has a large following, you might also send a message to your most engaged followers through Messenger or email, if you have their contact information. Update your Page description and any other places where you mention your Page name, such as your website or social media profiles on other platforms.

What Happens to Your Page URL After a Name Change

Your Page's web address (URL) does not change when you change your Page name. If your Page URL is facebook.com/pages/your-page-name/123456789, it stays the same even after you rename the Page. This is actually helpful — you can share the same link and it will always work, even though the Page name has changed.

However, if someone tries to search for your Page by typing the old name into Facebook's search bar, they may have trouble finding it. The new name will show up in search results, but the old name will not. This is why posting an announcement about the change is important.

Frequently Asked Questions

Can I change my Page name more than once every 60 days?

No. Facebook enforces a strict 60-day limit between name changes. The timer resets from the date of your last change, not from a calendar month. If you need to change it again sooner, you will have to wait until the 60 days have passed.

What if I see an error message when I try to save my new name?

Read the error message — it tells you which rule your name broke. Common issues are impersonation, misleading names, special characters, or community standard violations. Adjust your name to follow the rules and try again. If the message is unclear, you can contact Facebook support through your Settings page.

Does changing my Page name affect my followers or posts?

No. Your followers stay on your Page, and all your posts remain. The only thing that changes is the name people see. Your Page URL, follower count, and post history are not affected by a name change.

Can I change my Page name back to the old one right away?

Not when ready. You still have to wait 60 days from your most recent change. If you changed your name and want to change it back, you cannot do so until the 60-day window closes. Plan your name changes carefully to avoid this situation.

What if my Page name is rejected and I do not understand why?

Facebook's error messages usually explain the reason. If the message is still unclear, try removing special characters, numbers, or words that might seem misleading. You can also contact Facebook support by going to Settings, clicking Help & Support, and submitting a report. Support can sometimes provide more detail about why a name was rejected.