The fastest way to rename your Facebook business page

To change your Facebook business page name, go to your page, click Settings in the top right, select General from the left menu, and look for the Page Name field. Click Edit next to it, type your new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays your page.

If you do not see an Edit button next to your page name, you may not have admin access to the page. Only people with admin or editor roles can change the page name. If you are the page owner but still cannot edit it, Facebook may have restrictions on your account — this sometimes happens if the page is very new or if there has been recent suspicious activity.

Facebook limits how often you can change your page name. You can change it once every 60 days. If you try to change it more frequently, you will see a message telling you when you can make the next change.

Key Takeaways

  • Page name changes happen in Settings > General > Page Name, and take effect within minutes.
  • Only admins and editors can change the page name; if you own the page but cannot edit it, check your account status or contact Facebook support.
  • Facebook enforces a 60-day waiting period between name changes to prevent abuse.
  • If your page name violates Facebook's naming rules, you will not be able to save the change until you fix it.
  • Changing your page name does not affect your page URL unless you manually update it in a separate setting.

What happens to your page URL when you change the name

Your page's web address (URL) does not change automatically when you rename the page. If your page URL is facebook.com/myoldname, it stays that way even after you change the display name to something new. This is actually helpful — your followers can still find you at the old address, and any links you have shared online keep working.

If you want to change the URL itself, you need to do that separately in Settings under Page Info. Look for the Page Address field. You can only change this once, so choose carefully. Facebook recommends keeping your URL close to your actual business name so people can find you by searching.

Rules Facebook enforces on business page names

Facebook does not allow certain characters or formats in page names. You cannot use all capital letters, excessive punctuation, numbers that look like letters (like "0" instead of "O"), or repeated characters. You also cannot use symbols like @ or # in the main page name, though you can use them in your page description.

Your page name must match your actual business name or the name people know you by. If you run a sole proprietorship under your own name, that is fine. If you operate under a registered business name, use that. Facebook may ask you to provide documentation (like a business license or registration) if your page name does not match your business records and someone reports it.

Avoid names that impersonate another business or public figure. If your page name is too similar to an existing page, Facebook may ask you to change it or may disable the page. This is especially strict for pages in finance, health, or government sectors.

When you cannot change your page name and what to do

If you see an error message when you try to save a new name, the most common reasons are: the name violates Facebook's rules, you have already changed it within the last 60 days, you do not have admin access, or the name is already in use by another page. Read the error message carefully — it usually tells you which rule is the problem.

If the error says the name is already taken, try a slight variation. Add your location, a descriptor, or a number. For example, if "Smith Plumbing" is taken, try "Smith Plumbing Denver" or "Smith Plumbing Co." If you believe another page is using your actual business name illegally, you can report it to Facebook through the page's menu.

If you have admin access but the button still will not work, try logging out and back in, or try a different browser. Clear your browser cache if you have been making a lot of changes. If none of that works, contact Facebook support through your Settings menu — look for Help & Support and select Report a Problem.

How changing your page name affects your followers and posts

Your followers do not need to do anything when you change your page name. They will see the new name the next time they visit your page or see your posts in their feed. Old posts keep their timestamps and content — nothing gets deleted or hidden because of a name change.

If you have a large following and your page is well-known under the old name, consider posting an announcement before or after the change so people know it is still you. This is especially important if your old name and new name are very different. A straightforward post like "We have renamed our page to better reflect our business — same team, same service" prevents confusion.

Paid ads and promotions linked to your page continue to run under the new name. You do not need to pause or restart them. However, if you have custom audiences or pixel tracking set up, double-check that everything is still connected after the change.

Renaming a page you do not have admin access to

If you manage the business but do not have admin access to the page, you need to ask the current admin to add you as an admin first. The current admin should go to Settings > Roles, find your name in the list, and change your role from Editor or Moderator to Admin. Once you have admin access, you can change the page name yourself.

If the original admin is no longer with the business or is unreachable, you can request access through Facebook. Go to the page, click the three-dot menu, and select Request Admin Access. Facebook will ask you to verify your identity and your connection to the business. This process can take several days, and Facebook may ask for documentation like a business license or tax ID.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you have to wait 60 days from your last change. If you changed your name a week ago and want to revert, you will have to wait about 53 more days. After the 60-day window passes, you can change it to anything that follows Facebook's naming rules.

What if I want to change my page name to something completely different from my business name?

Facebook requires your page name to match your actual business name or a name your business is legally known by. If you operate under multiple names, you can use any of the registered ones. If you want to use a nickname or brand name that is not your legal business name, you may need to provide documentation that shows the business operates under that name.

Does changing my page name affect my Facebook Shop or catalog?

No. Your Shop and product catalog stay connected to your page regardless of the name change. Customers can still browse and purchase. The name change appears on your Shop storefront, but all your products, inventory, and sales history remain intact.

How long does it take for the new page name to show up everywhere on Facebook?

The name usually appears on your page within minutes. It may take longer to show up in search results, in people's friend suggestions, or in notifications about your page. Give it a few hours for the change to spread across all of Facebook's systems.

Can I schedule a page name change for a specific date?

No. Facebook does not have a scheduling feature for page name changes. The change happens when ready when you click Save. If you want to announce the change at a specific time, post about it separately after you have made the name change.