Change Your Facebook Page Name in Three Steps

To change the name on a Facebook page, go to your page, click Settings in the top menu, select General from the left sidebar, find the Page Name field, type the new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere on Facebook.

Facebook pages are different from personal profiles — you can change a page name without changing your own name. You do not need to be the page owner to make this change; any admin with editing permissions can do it. However, there are limits on how often you can change it and what names Facebook will accept.

Key Takeaways

  • Access page settings through the Settings button at the top of your page, then look for Page Name under the General tab.
  • Facebook allows you to change your page name once every 60 days, so plan ahead if you need a specific name on a specific date.
  • Your new page name must follow Facebook's naming rules — no all-caps text, no excessive punctuation, and no impersonation of real people or brands you do not represent.
  • The URL of your page (the web address) may not change automatically when you rename it, so check your page settings afterward if the address matters to you.
  • If you cannot find the Page Name field, you may not have admin access — ask the page owner to give you the right permissions.

Finding the Page Name Setting

Open your Facebook page and look at the top menu bar. You will see buttons for Home, About, Reviews, and others. On the far right, you will see a gear icon or a button labeled Settings — click that. A dropdown menu will appear.

From the dropdown, click Settings (not Page Settings — just Settings). The settings page will open. On the left side, you will see a sidebar with tabs like General, Messaging, Templates and Tabs, and others. Click General. The Page Name field is near the top of this section, usually just below the page's profile picture area.

Entering Your New Name and Saving

Click inside the Page Name field and clear the current text. Type your new page name. As you type, Facebook will show you how the name will appear on your page. Keep your name under 255 characters — most page names are much shorter.

Once you have entered the new name, scroll down and click the blue Save Changes button. Facebook will process the change. You will see a confirmation message. The new name should appear on your page within a few minutes, though it may take longer to show up in search results or on other people's feeds.

Understanding Facebook's Naming Rules

Facebook does not allow certain types of page names. You cannot use all capital letters (so "PIZZA PLACE" will be rejected, but "Pizza Place" is fine). You cannot use excessive punctuation — a few hyphens or apostrophes are okay, but strings of symbols are not. You cannot impersonate a real person, brand, or public figure unless you actually represent them.

If your new name breaks these rules, Facebook will show you an error message and will not save the change. The error message usually tells you which rule you broke. Common mistakes include using too many exclamation marks, trying to use a trademarked brand name you do not own, or using numbers in a way that looks like you are trying to trick people (like using "0" instead of "O").

The 60-Day Waiting Period Between Changes

Facebook limits page name changes to once every 60 days. If you changed your page name recently, you will not be able to change it again until 60 days have passed since the last change. If you try to change it before that time, you will see a message telling you when you can change it next.

This rule applies to each page separately. If you manage multiple pages, you can change the name on one page and then when ready change the name on another page — the 60-day timer runs independently for each page. Plan your name change ahead of time if you know you will need a specific name on a specific date.

What Happens to Your Page URL

Your page's web address (URL) may or may not change when you rename your page. If your page has a custom URL — something like facebook.com/pizzaplace — that address will stay the same even if you change the page name to "Tony's Pizza Kitchen." The custom URL does not automatically update.

If you want your URL to match your new page name, you will need to change it separately in the Settings menu under General, in a field labeled Page Address or Username. You can only set a custom URL once, and you cannot change it back to a previous one, so be careful with this step. If you do not have a custom URL yet, Facebook may offer to create one based on your new page name.

Troubleshooting: Why You Cannot Change Your Name

If you cannot find the Page Name field or the Save Changes button is grayed out, you likely do not have the right permissions. Only page admins can change the page name. If you are not an admin, ask the page owner to promote you to admin status, or ask an existing admin to make the change for you.

If you see an error message when you try to save, read it carefully — it will tell you what is wrong with your name choice. Common issues are using all capital letters, using a name that is too similar to another page, or using a name that violates Facebook's community standards. Try a different name that follows the rules above.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you have to wait 60 days from your last change. You can change your page name to anything you want as long as it follows Facebook's rules and you have not changed it in the last 60 days. There is no limit on how many times you can change it over time — just the 60-day gap between each change.

Will changing my page name affect my followers or likes?

No. Your followers will stay on your page, and your like count will not change. People who follow your page will see the new name the next time they visit, but they will not be unfollowed or lose access. The page itself stays the same — only the name changes.

What if someone else already has the name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, if your name is too similar to an existing page and Facebook thinks you are trying to impersonate that page, your change may be rejected. Try adding a location, descriptor, or number to make your name unique.

Does changing the page name change my personal Facebook name?

No. Your page name and your personal profile name are completely separate. Changing one does not affect the other. You can have a page called "Smith's Bakery" while your personal profile is under your real name.

How long does it take for the new name to show up everywhere?

The name usually appears on your page within a few minutes. However, it may take longer to show up in search results, in other people's feeds, or in Facebook's directory. Give it a few hours before you worry that the change did not work.