Where to find your name settings on Etsy

Your name on Etsy appears on your shop and in messages to buyers. To change it, log into your Etsy account and go to Account Settings. You'll find this by clicking the account icon in the top right corner, then selecting "Account settings" from the dropdown menu.

Once you're in Account Settings, look for the Personal info section on the left sidebar. This is where Etsy stores your first name, last name, and the name that displays publicly on your shop. The exact location may shift slightly if Etsy updates its interface, but "Personal info" is the consistent landing spot.

Key Takeaways

  • Your shop name and your personal name are separate on Etsy — you can change your personal name without changing your shop name.
  • Changes to your first and last name take effect when ready in your account, but may take a few hours to show on your public shop page.
  • If you want to change your shop name itself (the URL and storefront title), that's a different process found under Shop Settings, not Personal info.
  • Changing your name does not affect your shop history, reviews, or sales record — buyers will still see your past transactions.

Changing your first and last name

In the Personal info section, you'll see fields for your first name and last name. Click into each field and type the name you want to use. Etsy does not restrict what you enter here — you can use a business name, a nickname, or any text you choose, as long as it follows Etsy's policies against impersonation or misleading information.

After you've typed your new name, scroll down and click the Save button at the bottom of the page. The change is when ready in your account. However, it may take a few hours for the new name to appear on your public shop page and in messages to buyers, because Etsy's servers need time to sync the change across all its systems.

The difference between your personal name and your shop name

Many sellers confuse these two. Your personal name is what appears next to your messages and on your shop's "About" section. Your shop name is the title of your storefront and the URL buyers use to find you — for example, "etsy.com/shop/YourShopName".

If you want to change your shop name instead of your personal name, you'll need to go to Shop Settings, not Personal info. Look for the Shop Settings option in the same account menu. From there, select Info & appearance and then Shop name. Changing your shop name is more involved because Etsy may charge a fee and the change affects your shop's URL.

What happens to your shop history and reviews

Changing your name does not erase or alter your shop's history. All your past sales, reviews, and ratings stay attached to your account. Buyers who purchased from you before the name change will still see your old name on their order receipts, because those records are locked in time. Going forward, new buyers will see your new name.

This is actually a safeguard — it prevents sellers from changing their name to hide a poor reputation or to impersonate a different shop. Your shop's identity remains continuous even though the name displayed changes.

If your name change doesn't appear after a few hours

If you've saved your new name but it's still not showing on your shop page after four to six hours, try logging out completely and logging back in. Sometimes your browser holds onto cached information from the old version of your account.

If the name still hasn't updated, check that you actually clicked Save — it's straightforward to type a new name and forget to save it. Go back to Personal info and verify that the name you see there is the one you intended. If it is, and it's still not showing publicly, contact Etsy Support through the Help Center. They can check whether a technical issue is preventing the sync.

Changing your name for legal or privacy reasons

If you're changing your name for legal reasons — a marriage, divorce, or name change petition — you can update your Etsy account the same way. There's no special process or documentation Etsy requires. straightforward enter your new legal name in the Personal info fields and save.

However, if you're concerned about privacy and want to use a business name or pseudonym instead of your legal name, that's also allowed. Etsy does not require your account name to match government ID. You only need to provide accurate legal information if you're setting up direct deposit for payouts, because your bank will verify that the name on the deposit matches your account.

Frequently Asked Questions

Can I change my name on Etsy without changing my shop name?

Yes. Your personal name and shop name are separate. Change your personal name in Account Settings under Personal info, and your shop name stays the same. Buyers will see your new personal name but your shop URL and storefront title remain unchanged.

Will my old customers see my new name on their receipts?

No. Past order receipts show the name you had when the order was placed. New customers will see your new name on their receipts and in messages. This protects the historical record of transactions.

Does changing my name affect my shop's search ranking or visibility?

Changing your personal name does not affect your shop's search ranking. Etsy's search algorithm is based on your shop name, product titles, tags, and sales history — not your personal name. Your visibility stays the same.

What if I want to change my shop name instead of my personal name?

Go to Shop Settings, then Info & appearance, then Shop name. Etsy may charge a fee for this change, and it will alter your shop's URL. Your personal name and shop name are separate, so you can change one without touching the other.

How long does it take for my new name to show up everywhere on Etsy?

Usually a few hours. Your account settings update when ready, but it takes time for the change to appear on your public shop page, in messages, and in search results. If it hasn't appeared after six hours, try logging out and back in, or contact Etsy Support.