Change your Facebook page name in settings, not from the page itself

To change the name of a Facebook page you manage, go to the page, click Settings in the top menu, then select General from the left sidebar. Look for the Page Name field, edit it, and click Save Changes. The new name takes effect when ready, though it may take a few minutes to appear everywhere on Facebook.

You must be an admin or editor of the page to make this change. If you manage multiple pages, make sure you are viewing the correct one before you open Settings — changing the name on the wrong page is straightforward to do by accident.

Facebook limits how often you can change a page name. If you have changed it recently, you may see a message saying you must wait before changing it again. The waiting period is usually a few days to a week, depending on how many times you have changed it in the past.

Key Takeaways

  • Page name changes happen in Settings under the General tab, not from the page header or About section.
  • Only admins and editors can change a page name; other roles do not have permission.
  • Facebook enforces a cooldown period between name changes, so you cannot change it every day.
  • The new name appears when ready in most places, but may take a few minutes to update across all Facebook surfaces.
  • Changing a page name does not change its URL unless you have a custom URL set up separately.

Step-by-step: where to find the page name field

Open the Facebook page you want to rename. At the top, you will see a menu with options like Home, About, Posts, and Settings. Click Settings — it is usually on the far right of that menu, sometimes hidden under a three-dot menu if your screen is narrow.

Once you are in Settings, look at the left sidebar. You will see categories like General, Messaging, Notifications, and others. Click General. The page name field is near the top of this section, labeled Page Name. Click into the text box, delete the old name, type the new one, and click Save Changes at the bottom.

If you do not see a Save Changes button, scroll down — it may be below other fields on the General settings page. Facebook will show a confirmation message once the change goes through.

What happens to your page URL when you change the name

Changing the page name does not automatically change the page URL. If your page URL is facebook.com/myoldpagename, it will stay that way even after you rename the page to something new. The page name and the URL are separate things.

If you want to change the URL as well, you need to set up a custom URL. This is done in the same Settings area, but in a different field called Page Address or Username. You can only change a custom URL once every 30 days, and only if your page meets Facebook's requirements (usually at least 25 followers and an active history).

If you do not have a custom URL yet, Facebook may have assigned you a generic one like facebook.com/profile.php?id=123456789. You can claim a custom URL once your page is may be able to access, which gives you a cleaner web address to share.

Reasons Facebook might block a name change

If you see an error message when you try to save, the most common reason is that you have changed the page name too recently. Facebook enforces a waiting period — usually several days to a week — between changes. If this is the case, try again in a few days.

Another reason is that the new name you chose violates Facebook's page naming rules. Page names cannot contain excessive symbols, numbers, or characters that look like spam. They also cannot impersonate a real person or organization, or use misleading language designed to trick people into following the page.

If your page was flagged for violating Facebook's policies, you may temporarily lose the ability to change the name until the issue is resolved. In that case, you will see a message explaining the restriction.

How to change a page name if you are not the original creator

If someone else created the page and added you as an admin or editor, you have the same ability to change the name as the creator does — as long as your role is set to Admin or Editor. Roles with lower permissions, like Moderator or Analyst, cannot change the page name.

To check your role, go to Settings, then click Page Roles in the left sidebar. Find your name in the list and look at the role next to it. If it says Admin or Editor, you can change the name. If it says something else, ask the page creator or another admin to promote you first.

If you need to change the name but do not have the right permissions, the page creator or another admin can promote you without giving you access to billing or other sensitive settings. They can set your role to Editor, which allows name changes but restricts access to payment information.

Notifying followers after you change the page name

When you change a page name, your followers do not receive an automatic notification. If the name change is significant — for example, if you are rebranding your business — you should post an announcement so people know the page is still the same one they followed.

A straightforward post saying "We have renamed our page to [new name]" helps prevent confusion. You can also pin this post to the top of your page for a few days so new visitors see it right away. This is especially important if your old name and new name are very different.

If you have a custom URL, the URL stays the same even though the page name changed, so people who bookmarked the old link can still find you. But if someone searches for your old page name, they will find your page under the new name instead.

Frequently Asked Questions

Can I change my Facebook page name back to what it was before?

Yes, but you have to wait for the cooldown period to pass. If you changed the name and now want to change it back, you must wait several days to a week before making another change. The exact waiting period depends on how many times you have changed the name recently.

Does changing a page name affect my followers or posts?

No. Your followers stay on the page, all your posts remain, and nothing is deleted or hidden. The only thing that changes is the name that appears at the top of the page and in search results. Everything else — your follower count, post history, and page settings — stays exactly the same.

What if I want to change the page name but Facebook says I have to wait?

Wait the required time before trying again. The cooldown period is automatic and cannot be skipped. If you need to change the name urgently, contact Facebook Support through the Help Center, though they rarely override the waiting period unless there is a legal or safety reason.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Emojis are generally not permitted in page names. Stick to letters, numbers, spaces, and common punctuation like hyphens and apostrophes. If you try to use a character that is not allowed, Facebook will reject the change and show an error message.

If I change my page name, will my custom URL change too?

No. Your custom URL is separate from your page name and does not change automatically. If you want a new URL that matches your new page name, you have to change it separately in the Page Address field, and you can only do this once every 30 days.