The quickest way to rename your Facebook page

To change your Facebook page name, go to your page, click the Settings icon in the top right, select Settings and privacy, then Settings. On the left menu, click General, find the Page name field, type your new name, and click Save changes. The new name takes effect when ready, though it may take a few minutes to appear everywhere on Facebook.

You can change your page name as often as you want, but Facebook has a few rules: the name must follow their Page Naming Standards (no all caps, no excessive punctuation, no misleading claims about being official), and if you change it more than five times in a short period, Facebook may temporarily lock you out of making further changes. If your page is very new—less than a few days old—you may have fewer restrictions.

Key Takeaways

  • Access your page settings through the Settings icon, then navigate to General and the Page name field to make the change.
  • Facebook page names must follow their naming standards, which prohibit all caps, excessive punctuation, and false claims of official status.
  • Your new page name appears when ready, though it may take a few minutes to sync across all Facebook surfaces.
  • If you change your page name more than five times in a short period, Facebook will temporarily prevent further changes to protect against abuse.
  • Changing your page name does not affect your page URL unless you manually update it through a separate setting.

Step-by-step instructions for desktop

Open your Facebook page in a web browser. In the top right corner of your page header, you will see a gear or settings icon—click it. A dropdown menu will appear with several options.

From that menu, select Settings and privacy, then click Settings again. You will be taken to your page settings dashboard. On the left side, you should see a menu with options like General, Messaging, and Templates. Click General.

Scroll down until you find the Page name field. It will show your current page name in a text box. Click inside the box, delete the old name, and type your new name. Once you have entered the new name, click the Save changes button below the field. Facebook will confirm the change, and your new page name is now live.

How to change your page name on mobile

On the Facebook mobile app, navigate to your page by tapping the menu icon (three horizontal lines) at the bottom right, then scrolling to find your page and tapping it. Once you are on your page, tap the three dots or lines icon in the top right corner of the page header.

Tap Settings and privacy, then Settings. Scroll down and tap General. Find the Page name field, tap it, and edit your page name. Tap Save when you are done. The process is the same on both iPhone and Android, though the exact icon placement may vary slightly depending on your app version.

What Facebook's naming rules actually mean

Facebook's Page Naming Standards exist to prevent impersonation and spam. You cannot use all capital letters (so "PIZZA PLACE" is not allowed, but "Pizza Place" is). You cannot use excessive punctuation marks or special characters strung together. You cannot claim to be an official page for a public figure, brand, or organization unless you have a blue verification badge, which Facebook awards separately.

If your page name violates these rules, Facebook will reject the change and show you an error message explaining which rule you broke. The most common reason for rejection is using all caps or claiming official status without verification. If you are unsure whether your name will pass, try it—Facebook tells you when ready if there is a problem, and you can edit and try again.

Changing your page URL versus your page name

Your page name and your page URL (the web address) are two separate things. Changing your page name does not automatically change your URL. For example, your page might be named "Sarah's Bakery" but have the URL facebook.com/sarahsbakery2024.

If you want to change your URL as well, you need to do that in a different place within Settings. Go to Settings > General and look for the Page address or Username field. You can only change your page URL once every 30 days, and only if your page has at least 25 followers. If you have already changed it recently, you will see a message telling you when you can change it again.

What happens when you change your page name

When you change your page name, the change is visible to everyone when ready. Your followers will see the new name on your page, in their news feeds, and in search results. Any posts you made under the old name will still be there—changing the name does not delete your history.

If you have shared your page link with others, that link still works even after you change the name. The URL does not change unless you manually update it, so people who bookmarked your page or have the link saved will still be able to find you. However, if someone searches for your old page name, they will find your page under the new name.

If Facebook won't let you change your page name

If you see an error message when you try to save a new name, the most likely reason is that your proposed name violates Facebook's naming standards. Read the error message carefully—it will tell you which rule you broke. Common issues are using all caps, using too many special characters, or claiming official status without verification.

If you have changed your page name more than five times in a short period, Facebook will temporarily lock you out of making further changes. This is an anti-spam measure. Wait a few days before trying again. If you believe your page name was rejected unfairly, or if you have a verified page and need an exception to the naming rules, you can contact Facebook through the Help Center, though response times vary.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. You can change your page name as many times as you want, as long as you do not exceed five changes in a short period. If you want to revert to an old name, straightforward go back to Settings > General > Page name and enter the old name again.

Will changing my page name affect my followers or messages?

No. Your followers remain followers, and all your messages and conversations stay intact. The page name change is cosmetic—it does not alter your page's identity or history in any way.

What if someone else already has the name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, if your name is too similar to an existing verified page or official brand page, Facebook may reject it as misleading. If that happens, try adding a descriptor like your location or a number.

Does changing my page name change my page URL?

No. Your page URL stays the same unless you manually change it in the Page address field. You can only change your URL once every 30 days, and only if your page has at least 25 followers.

How long does it take for the new name to show up everywhere?

The name change is usually visible when ready on your page and in your followers' feeds. However, it may take a few minutes to update in search results and other parts of Facebook. If you do not see the change after 10 minutes, try refreshing your browser or closing and reopening the app.