The fastest way to rename your Facebook business page

To change your business page name on Facebook, go to your page, click Settings in the top menu, select General from the left sidebar, and look for the Page Name field. Click Edit next to it, type your new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to show everywhere Facebook displays your page.

You can change your page name as often as you want, but Facebook limits how frequently you can change the web address (URL) that goes with it. If you change your page name, your URL stays the same unless you manually update it — and you can only change the URL once every 5 days. This matters because people may have bookmarked or shared your old URL, so changing it breaks those links.

If your page is brand new, Facebook may not let you edit the URL at all for the first few days. Wait until the page is at least 5 days old before trying to change the web address.

Key Takeaways

  • Your page name and your page URL are separate — changing the name does not automatically change the web address people use to find you.
  • You can change your page name when ready and as many times as you want, but you can only change the URL once every 5 days.
  • New pages must be at least 5 days old before you can change the URL.
  • Your old URL stops working once you change it, so update any links you have shared on your website or other pages.

Why your page name and URL are different things

Facebook treats your page name and your page URL as two separate pieces of information. Your page name is what appears at the top of your page and in search results — this is what customers see and remember. Your page URL is the web address: facebook.com/yourpagename. When you change the page name, the URL does not change unless you go into settings and change it yourself.

This separation exists because Facebook wants to prevent spam and impersonation. If page names and URLs changed together every time, someone could steal a popular page's name and URL by changing their own page name first. By keeping them separate and limiting URL changes to once every 5 days, Facebook gives the real owner time to notice and report the problem.

The downside is that you end up with a mismatch: your page might be called "Smith's Bakery" but the URL could still be "facebook.com/smiths-bakery-2019" if that was your original name. This confuses people trying to find you. Fixing it requires a separate step.

How to change your page URL

To change the web address of your page, go to Settings, click General, and scroll down to find Page Address (URL). Click Edit, type the new address you want, and click Save. Facebook will tell you if the address is already taken or if you have to wait because you changed it recently.

Choose a URL that matches your page name or your business name. Keep it short, straightforward, and straightforward to spell — people will type it into their browser or share it in messages. Avoid numbers and dates unless they are part of your actual business name. Once you change it, your old URL stops working, so anyone who bookmarked the old address will get a "page not found" error.

Before you change your URL, update any links to your old page on your website, email signature, business cards, or social media profiles. If you have shared your old URL in comments or posts, those links will break. You cannot redirect the old URL to the new one — Facebook does not offer that feature for business pages.

What happens to your followers and posts when you rename

Changing your page name or URL does not affect your followers, posts, photos, or any other content on your page. Everyone who follows you will still see your page in their feed, and all your posts stay exactly where they are. Your page history, reviews, and check-ins all remain intact.

However, people who search for your old page name may not find you right away. Facebook's search index takes time to update, so for a few hours or even a day, searching for your old name might still show your page. After that, only the new name will appear in search results. If you want people to find you by the old name too, you can add it as an Also Known As name in your page settings.

Adding an "Also Known As" name to help people find you

If your business has gone by multiple names or you are worried people will search for the old name, you can add an alternate name to your page. Go to Settings, click General, find Page Name, and look for the Also Known As field below it. Type any former names or common nicknames for your business, separated by commas.

When you add an "Also Known As" name, Facebook's search will find your page if someone types either the main name or the alternate name. This is useful if you have rebranded but still want to catch people searching for the old name. You can add up to five alternate names.

The alternate names do not appear on your page itself — they only affect search. Your main page name is what shows at the top and in your profile.

Restrictions and things that can go wrong

Facebook does not let you change your page name to something that impersonates a real person, celebrity, or brand. If you try to rename your page to something that looks like an official account for someone else, Facebook will reject the change and ask you to pick a different name.

You also cannot use special characters, emojis, or excessive punctuation in your page name. Facebook allows letters, numbers, spaces, and a few basic punctuation marks, but the name has to be readable and not look like spam. If your change is rejected, Facebook will tell you why and what you need to fix.

If your page has been reported for violating Facebook's policies or if your account is restricted, you may not be able to change your page name until the issue is resolved. Contact Facebook through your settings if you think your page is incorrectly restricted.

Frequently Asked Questions

How long does it take for my new page name to show up everywhere on Facebook?

The name change takes effect when ready on your page itself, but it can take a few minutes to update in search results, on other people's feeds, and in comments where your page is tagged. If you still see the old name somewhere after 30 minutes, try refreshing your browser or clearing your cache. If it has been longer than an hour, contact Facebook support.

Can I change my page name back to what it was before?

Yes. You can change your page name as many times as you want. However, if you also changed your URL, you can only change it back once every 5 days. Plan your name changes carefully if you have shared your URL in multiple places, because each change breaks the old links.

What if someone else took the URL I want?

If the URL you want is already taken by another page, you cannot use it. Try adding a number, location, or descriptor to make it unique — for example, "smiths-bakery-denver" instead of "smiths-bakery". You can also use your business category or type of service in the URL if the plain name is taken.

Does changing my page name affect my Facebook ads or promotions?

No. Any ads or promotions running on your page will continue to run with the new name. The ads will update to show your new page name within a few minutes. Your ad history and performance data stay the same.

Can I use a different name on my page than my actual business name?

Yes, as long as the name does not impersonate someone else or violate Facebook's policies. Many businesses use branded names, taglines, or shortened versions of their legal name on their Facebook page. Just make sure the name is clear enough that your customers can recognize it.