How to change your Facebook business page name

You can change your Facebook business page name directly from your page settings. The process takes about two minutes and doesn't require you to create a new page. Facebook lets you change the name once every 60 days, so plan ahead if you need multiple changes.

The steps are the same whether you manage the page yourself or have admin access through someone else's account. You'll need to be logged in as an admin or editor of the page — regular followers cannot make this change.

Key Takeaways

  • You can change your page name from the page settings menu without deleting or recreating the page.
  • Facebook enforces a 60-day waiting period between name changes, so you cannot change it again when ready after the first change.
  • The page URL (web address) may not update right away, but the name change takes effect within a few minutes.
  • If your page name violates Facebook's naming rules, the change will be rejected and you'll see an error message explaining why.
  • Changing the page name does not affect your followers, posts, or page history — everything stays attached to the same page.

Step-by-step instructions to rename your page

Open your Facebook business page and look for the settings icon (a gear or three horizontal lines, depending on your device). On a computer, this is usually in the top right corner of your page header. On a phone, tap the three dots or menu icon.

Select Settings and Privacy, then Settings. Look for the General section on the left side of the screen (on a phone, scroll down to find it). Click or tap Page Info. You'll see your current page name listed at the top. Click the pencil icon or Edit button next to it.

Type your new page name into the text field. Facebook will show you a preview of how it will appear. When you're satisfied, click Save Changes or Save. The name change takes effect within a few minutes, though it may take longer to appear everywhere across Facebook's systems.

What Facebook's naming rules require

Facebook has specific rules about what you can name a business page. Your page name cannot impersonate another business, include misleading claims, or use excessive symbols or numbers. For example, a page named "BEST PIZZA EVER!!!!!!" might be rejected because of the excessive punctuation, while "John's Pizza (The Real One)" might be rejected if it falsely claims to be the official page of a business you don't own.

Your page name must also match the actual name of your business or organization. If you operate under a legal business name, Facebook may ask you to use that name or a commonly recognized version of it. If your page name is rejected, Facebook will tell you which rule it violates, and you can try a different name.

Avoid using all capital letters, excessive spacing, or numbers that don't belong in your business name. If your business legitimately includes numbers (like "123 Main Street Café"), those are fine — the rule targets padding with random digits.

The 60-day waiting period explained

After you change your page name, you cannot change it again for 60 days. This rule applies to every name change, so if you change your page name and then realize you made a typo, you'll have to wait two months before you can fix it. Plan your name change carefully and double-check the spelling before you save.

The 60-day timer starts from the moment you save the change, not from when you first tried to change it. If your change was rejected because it violated Facebook's rules, you can try again when ready with a different name — the waiting period only applies to successful changes.

What happens to your page URL and web address

Your page's web address (URL) may or may not change when you rename your page. If your page has a custom URL — something like facebook.com/yourpizzaplace — that URL stays the same even after you change the page name. Custom URLs are separate from page names and have their own change rules.

If your page doesn't have a custom URL yet, Facebook may assign one based on your new page name, but this can take several hours or even a day. The old URL will still work and redirect to your page, so links you've shared before won't break. You don't need to update links or tell people the address has changed.

When your page name change might be rejected

Facebook's automated system reviews name changes and may reject yours if it detects a violation. Common reasons include using another business's trademarked name, adding misleading words like "Official" when you're not the official page, or including excessive symbols and numbers.

If your change is rejected, you'll see an error message explaining the reason. Read it carefully — it usually tells you exactly what rule you violated. You can then try again with a different name. There's no penalty for a rejected change; you can attempt as many different names as you want until one is accepted.

If you believe your page name was rejected by mistake, you can appeal the decision through Facebook's help center, though this process can take several days.

How your followers and posts are affected

Changing your page name does not affect your followers, posts, or page history. Everyone who follows your page will continue to follow it after the name change. Your posts stay exactly where they are, and the page's creation date and all statistics remain the same.

Your followers will see the new name the next time they visit your page or see it in their news feed. They won't receive a notification about the name change, so if the change is significant, you may want to post an announcement so people know it's still the same business.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you'll have to wait 60 days after your first change. If you change your page name and then want to revert to the old name, you must wait the full 60-day period before you can do so. Plan your name change carefully to avoid this situation.

What if someone else owns a page with the name I want?

Facebook won't let you use a name that's already in use by another page. If you try, you'll get an error message. You'll need to choose a different name or wait to see if the other page becomes inactive and is removed (which can take a long time).

Does changing my page name affect my Facebook ads or promotions?

No. Your ads, promotions, and any paid campaigns continue to run without interruption. The ads will display your new page name to people who see them, but there's no need to pause or restart anything.

How long does it take for the name change to show everywhere?

The name change usually appears on your page within a few minutes. However, it may take longer to update in search results, on other people's devices, or in Facebook's older cached versions. Give it a few hours for the change to appear everywhere consistently.

Can I change my page name if I'm not the original creator?

Yes, as long as you have admin or editor access to the page. The person who created the page can grant you these permissions through the page roles settings. You don't need to be the original creator to make changes.