Change your Facebook business page name from the page settings menu
To change your Facebook business page name, go to your page, click the Settings button in the top right, then select Page Info from the left menu. Find the Page Name field, click Edit next to it, type your new name, and click Save Changes. Facebook processes most name changes within a few minutes, though some take up to 24 hours to appear across all your followers' feeds.
The process is the same whether you manage one page or several — you change each page individually from its own settings. You do not need to create a new page or lose your followers, posts, or history when you rename.
Key Takeaways
- Access page name settings through Settings > Page Info, not through your personal profile settings.
- Facebook allows you to change your page name once every 60 days, so plan ahead if you need multiple changes.
- Your page URL (the web address) does not change when you rename, so old links to your page still work.
- All your followers see the new name within 24 hours, and the change appears in search results and on your page timeline when ready.
- If you see an error message, check that your new name does not repeat a word more than twice in a row and does not contain only numbers or symbols.
Step-by-step walkthrough for desktop
Open Facebook in a web browser and navigate to your business page by clicking your page name in the left sidebar or searching for it. Once you are on your page, look for the Settings button in the top right corner of the page header — it appears next to the Message button.
Click Settings to open the settings panel. On the left side, you will see a menu with options like Page Info, Messaging, and Notifications. Click Page Info. Scroll down until you find the Page Name field. Click the Edit button (it looks like a pencil icon) next to your current page name. A text box will appear with your current name highlighted. Delete the old name and type your new page name. Click Save Changes when you are done.
Facebook will show you a confirmation message. If the name change was successful, you will see "Changes saved" at the top of the page. If you see an error, read the message carefully — it will tell you what rule your new name breaks, such as using too many repeated words or including only numbers.
How to change your page name on mobile
Open the Facebook app on your phone and tap the menu icon (three horizontal lines) at the bottom right of the screen. Scroll down and tap Pages, then select your business page from the list. Tap the three dots (more options) in the top right corner of your page header.
Tap Edit Page Info or Settings depending on your phone's operating system. Look for Page Name in the list and tap Edit next to it. Type your new name in the text field, then tap Save. The change takes effect when ready on your phone, though it may take a few minutes to sync across Facebook's servers.
Rules Facebook enforces for page names
Facebook does not allow page names that are only numbers, only symbols, or only emojis. Your page name also cannot repeat the same word more than twice in a row — so "Pizza Pizza Pizza" would be rejected, but "Pizza Pizza" is allowed. Names cannot contain excessive punctuation or spacing designed to look like a different word.
You cannot use another business's trademarked name unless you own the trademark. If Facebook suspects your page name violates a trademark, the platform may disable your page or ask you to change it. You also cannot use misleading phrases like "Official" or "Verified" unless Facebook has actually verified your page with a blue badge.
Facebook limits you to one name change every 60 days. If you changed your page name recently and want to change it again, you will see a message telling you when you can make the next change. This limit applies per page, not per account — you can change different pages on different schedules.
What happens to your page when you rename it
Your page URL (the web address) stays the same when you change the name. If someone bookmarked your old page link or shared it on another website, that link still works and takes them to your page with the new name. Your follower count, posts, photos, and reviews all remain exactly as they were — nothing is lost or reset.
The new name appears in search results within a few minutes for most users, though some followers may see the old name in their feed for up to 24 hours while Facebook updates its systems. Your page's history shows the name change in your activity log, but followers do not see a notification that you renamed the page.
Troubleshooting common name change errors
If you see the error "This name is not allowed," check that your new name does not repeat any word more than twice, does not use only numbers or symbols, and does not contain excessive punctuation. Remove any extra spaces or special characters and try again.
If you get a message saying "You can change your page name again in X days," you have already used your one name change for the current 60-day period. You will need to wait until that period ends before making another change. Facebook counts the 60 days from the date of your last name change, not from the start of a calendar month.
If the Edit button does not appear next to your page name, you may not have admin access to the page. Only page admins can change the page name. If you are an admin and still cannot see the button, try logging out and back in, or try again from a different browser.
Frequently Asked Questions
Can I change my page name back to what it was before?
Yes, but you must wait 60 days from your last name change. If you renamed your page and want to revert to the old name, you can do so once the 60-day window closes. The old name is not reserved for you, so if another page took that name in the meantime, you will not be able to use it.
Does changing my page name affect my Facebook ads or promotions?
No. Any ads or promotions running on your page continue to run with the new name. Your ad account, payment method, and campaign history are not affected by a page name change.
Will my followers be notified when I change my page name?
Facebook does not send a notification to your followers about the name change. However, followers who visit your page or see it in search results will see the new name within 24 hours.
What if Facebook says my page name violates a trademark?
If you received a message about trademark infringement, you will need to change your page name to something that does not use the trademarked term. If you own the trademark, you can contact Facebook through their help center to request an exception, though approval is not may provide.
Can I use special characters or emojis in my page name?
You can use some special characters like hyphens, apostrophes, and periods, but not excessive punctuation. Emojis are not allowed in page names. Stick to letters, numbers, and basic punctuation for the best results.