The quickest way to rename your Facebook page

To change your Facebook page name, go to your page, click Settings in the top menu, then select General from the left sidebar. Look for the Page Name field, click Edit next to it, type your new name, and click Save Changes. The new name takes effect right away, though it may take a few minutes to show everywhere Facebook displays it.

You can change your page name as often as you want, but Facebook has a few rules about what names are allowed. Your page name cannot impersonate a real person or business, cannot be misleading about what your page is for, and cannot include excessive symbols, numbers, or repeated characters. If your new name breaks these rules, Facebook will reject it and tell you why.

If you cannot find the Page Name field in Settings, make sure you are logged in as the page owner or as someone with admin access. Pages managed by a business account sometimes have different settings locations, but the process is the same.

Key Takeaways

  • Page name changes happen when ready and are visible to everyone who visits your page.
  • Facebook rejects names that impersonate real people, mislead about the page's purpose, or use excessive symbols and numbers.
  • You need admin or owner access to change the page name; regular moderators cannot do this.
  • If you change your page name frequently, your followers may get confused, so plan your new name before you make the change.

Where to find the page name setting

Open your Facebook page and look at the top of the screen. You should see several tabs: Home, About, Posts, and Settings. Click Settings. On the left side, you will see a menu with options like General, Messaging, Notifications, and others. Click General.

Scroll down until you see the Page Name section. It will show your current page name with an Edit button next to it. Click that button to open the editing field. Type your new name into the text box, then click Save Changes at the bottom. Facebook will confirm the change, and your new name will appear on your page within minutes.

What names Facebook will not allow

Facebook has a set of rules to prevent abuse and confusion. Your page name cannot pretend to be a real person, a government official, or a well-known business unless you actually own or represent that person or business. For example, you cannot name your page "Nike" unless you work for Nike, and you cannot name it "Barack Obama" unless you are Barack Obama.

Your page name also cannot mislead people about what your page is for. If your page is about cooking, you cannot name it something that makes people think it is an official news outlet or a government service. Facebook also rejects names with too many numbers, symbols, or repeated letters — for instance, "My P@g3 !!!!" would likely be rejected.

If you try to save a name that breaks these rules, Facebook will show you an error message explaining what went wrong. Read the message carefully, change your name to follow the rule, and try again.

How long the change takes to show up everywhere

Your new page name appears on your page itself almost when ready — usually within a minute. However, Facebook has many places where your page name shows up: in search results, in people's news feeds, in notifications, and in links to your page. It can take a few hours for the new name to appear in all of these places.

During this time, the old name and new name may both appear in different parts of Facebook. This is normal and not a problem. By the next day, your new name should be showing everywhere. If you notice the old name still appearing after 24 hours, try logging out and logging back in, or clearing your browser cache.

Who can change the page name

Only the page owner and people with Admin access can change the page name. If you have Editor or Moderator access, you will not see the Edit button next to the page name. If you need to change the name but do not have admin access, ask the page owner or another admin to do it for you.

To check what access level you have, go to Settings, then click Roles in the left menu. You will see a list of everyone who manages the page and what level of access each person has. If you are listed as Admin or Owner, you can change the page name. If you are listed as Editor or Moderator, you cannot.

What happens to your page URL when you change the name

Your page's web address — the URL that people use to visit your page — does not change when you rename the page. If your page URL is facebook.com/myoldpage, it stays that way even after you change the page name to something completely different. This is helpful because any links people have saved to your page will still work.

However, if you want to change your page URL to match your new name, you can do that separately in Settings under General. Look for the Page Address (URL) field. You can change it once every 5 days, and the new URL takes effect right away. Keep in mind that old links to your previous URL will no longer work, so update them anywhere they are posted.

Reasons to think before changing your page name

Changing your page name can confuse your followers if they are used to the old name. If people search for your old name, they will not find your page anymore — they will have to search for the new name or use a saved link. If your page is well-known by its old name, a sudden change might make people think you have a new page or that something went wrong.

If your page is linked from other websites, in social media posts, or in printed materials, those links and references will still point to your page (because the URL does not change), but the name they see will be different. This can look unprofessional or confusing. If you do change your page name, consider posting an announcement on your page explaining the change so your followers understand what happened.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. Go back to Settings, click General, find Page Name, click Edit, type your old name, and save. Facebook does not limit how many times you can change your page name, so you can switch back and forth as much as you want. However, changing your name too often may confuse your followers.

What if Facebook says my new name is not allowed?

Read the error message Facebook shows you — it will explain which rule your name breaks. Common reasons are that the name impersonates someone, uses too many symbols, or is misleading. Change your name to follow the rule and try again. If you believe Facebook made a mistake, you can report the issue through the Help Center.

Does changing my page name affect my followers or likes?

No. Your followers, likes, posts, and all other page content stay exactly the same. Only the name changes. Everyone who follows your page will still follow it after the name change, and they will see the new name the next time they visit your page.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Emojis are generally not allowed in page names. Stick to letters, numbers, spaces, and common punctuation like hyphens and apostrophes. If you try to use a character that is not allowed, Facebook will reject the name and tell you which character caused the problem.

What if I manage multiple pages — do I change each one separately?

Yes. Each page has its own name setting. Go to the page you want to rename, open Settings, find Page Name, and change it. Then go to your next page and repeat the process. There is no way to change multiple page names at once.