Change your business page name in the Settings menu

To change your business Facebook page name, go to your page, click Settings in the top menu, then select Page info from the left sidebar. Find the Page name field, click the pencil icon next to it, type the new name, and click Save changes. The new name takes effect when ready, though it may take a few minutes to appear across all Facebook surfaces.

Facebook allows you to change your page name once every 28 days. If you try to change it again before that window closes, you will see a message telling you when you can make the next change. This limit applies whether you change it to something completely different or correct a typo.

The name you enter should match what appears on your business registration, website, or storefront. Facebook reviews page names for violations of its policies — names that impersonate other businesses, use special characters excessively, or include misleading claims may be rejected or removed.

Key Takeaways

  • Access the page name field through Settings > Page info, then click the pencil icon and save your changes.
  • You can change your page name once every 28 days, and the change appears when ready across Facebook.
  • Your new name must not impersonate another business or violate Facebook's naming policies.
  • If you have a verified page (with a blue badge), changing the name does not affect your verification status.
  • Customers and followers will see the new name right away, so notify them through other channels if the change is significant.

What happens to your page URL and followers when you change the name

Your page URL (the web address) does not change when you rename your page. If your URL is facebook.com/myrestaurant, it stays that way even if you change the page name to "My Restaurant Rebranded." This is useful because your followers, customers, and any links you have shared elsewhere continue to work without interruption.

All your followers, likes, reviews, and post history remain attached to the page. Changing the name does not reset your follower count or erase past content. However, followers may see a notification that your page name has changed, depending on their notification settings.

If you want to change your page URL as well as the name, that is a separate process. You can request a custom URL through the same Settings > Page info section, but Facebook has specific rules about which pages are may be able to access — your page must have at least 25 followers and be at least 14 days old.

Renaming a page you do not own or manage

If you are not the page owner or do not have admin access, you cannot change the page name. Only people with the Admin role can modify page settings. If you manage the page but do not have admin permissions, ask the page owner to give you admin access first.

If the page owner is no longer involved with the business or is unreachable, you can request to become the page owner through Facebook's page ownership transfer process. Go to Settings > Page roles, and look for the option to request ownership. Facebook will send a request to the current owner; if they do not respond within 30 days, you may be able to take over the page.

Handling name changes for rebranded or merged businesses

When your business rebrands or merges with another company, changing your page name is straightforward, but timing matters. Change the name after you have notified your customers through email, your website, and other social media accounts. This prevents confusion and gives people context for why the page name is different.

If you are merging two businesses and want to consolidate their Facebook pages, you cannot merge pages directly. Instead, you should keep the page with the larger following and update its name to reflect the merged business. You can then direct followers of the old page to the new one by pinning a post with a link, or by adding a note to the old page's "About" section before you delete it.

For a business that changes its legal name — such as after a partnership change or incorporation — update your page name to match your official business registration. This helps customers find you and prevents Facebook from flagging your page for misrepresentation.

Troubleshooting: why your name change might not save

If you click Save changes and the name does not update, the most common reason is that Facebook rejected the name for policy reasons. Check that your new name does not include excessive symbols, numbers used as letters (like "4" for "A"), or claims that sound false or misleading. Names that impersonate celebrities, government agencies, or well-known brands are also rejected.

Another reason the change may not save is that you have already changed the name within the last 28 days. If you see an error message, it will tell you the date you can change it again. Clear your browser cache and try again if the page seems stuck, or try a different browser.

If you have a verified page (with a blue badge), Facebook may require additional review before approving a name change. This process usually takes a few hours to a day. If your change has been pending longer than that, contact Facebook through the Help Center to check the status.

Keeping your page name consistent across platforms

When you change your Facebook page name, update your business name on other platforms at the same time — your website, Google Business Profile, Instagram, LinkedIn, and any other social media accounts. Consistency across platforms helps customers recognize your business and improves your search visibility.

If your page name and your Instagram account name are different, Facebook will not automatically sync them. You have to change each one separately. The same applies to your website and any other properties you own.

Add a note to your Facebook page's "About" section or pin a post explaining the name change if it is significant. This gives new visitors context and shows long-time followers that the change was intentional.

Frequently Asked Questions

Can I change my page name more than once a month?

No. Facebook limits page name changes to once every 28 days. If you need to change it again, you must wait until the 28-day window has passed. The date you can make your next change appears in the Settings menu when you try to change the name before the window opens.

Will changing my page name affect my Facebook ads or promotions?

No. Your ads and promotions continue to run without interruption. The ads will display your new page name to viewers, but your ad account, spending history, and targeting remain the same. You do not need to pause or restart any campaigns.

What if Facebook rejects my new page name?

Facebook will show you an error message explaining why the name was rejected — usually because it violates naming policies, includes misleading claims, or impersonates another business. Try a different name that is more straightforward and does not use excessive symbols or numbers as letters.

Can I change my page name if I have a verified badge?

Yes. Verified pages can change their names just like any other page. Your verification status does not prevent the change, though Facebook may review the new name to make sure it still matches your business identity. The change usually takes effect within a few hours.

Do my followers get notified when I change the page name?

Followers may see a notification depending on their settings, but it is not may provide. The safest approach is to announce the name change yourself through a pinned post or story so everyone knows the page is still yours and the change was intentional.