Change Your Business Page Name in Three Steps

To change your business page name on Facebook, go to your page, click the Settings icon in the top right, select "Page info" from the left menu, find the "Page name" field, type the new name, and click "Save changes." Facebook will review the change within 24 hours. If you've changed your page name in the last 60 days, you'll need to wait until that window closes before making another change.

The process takes about two minutes, but there are restrictions worth knowing before you start. Facebook limits how often you can change your page name, and certain changes—like adding numbers or symbols that weren't there before—may trigger a manual review that delays approval by a few hours to a full day.

Key Takeaways

  • Access the page name field through Settings > Page info, not through the page's "About" section.
  • You can only change your page name once every 60 days, so plan the change carefully.
  • Facebook reviews most name changes within 24 hours, though some take longer if the new name looks suspicious to their automated system.
  • Adding numbers, symbols, or special characters to your page name may slow down approval because Facebook checks these changes manually.
  • Your page URL (the web address) does not change when you rename the page, so your existing links and bookmarks still work.

Where to Find the Page Name Setting

Open your business page and look for the Settings icon—a gear or three horizontal lines—in the top right corner of the page header. Click it and a dropdown menu will appear. Select "Page info" from the left sidebar that opens. This is different from the "About" section, which shows your business information but does not let you change the official page name.

Once you're in Page info, scroll down until you see the "Page name" field. It will show your current name in a text box. This is the only place on Facebook where you can change the official page name that appears at the top of your page and in search results.

What Happens During Facebook's Review

After you save your new page name, Facebook's system checks it automatically. Most changes are approved within a few hours. If your new name contains only letters and spaces, and matches what you've called your business elsewhere, approval usually happens within 24 hours without any action from you.

If your new name includes numbers, symbols, or characters that look unusual, Facebook may flag it for manual review by a person. This can add 24 to 48 hours to the process. For example, changing "Smith's Bakery" to "Smith's Bakery 24/7" might trigger a manual check because of the numbers and slash. During this time, your page name stays the same publicly—the change only goes live once it's approved.

If Facebook rejects your name change, you'll see a message explaining why. Common reasons include names that look like spam, names that impersonate another business, or names that violate Facebook's policies. You can try again with a different name once the rejection is explained to you.

The 60-Day Waiting Period Between Changes

Facebook enforces a rule: you can change your page name only once every 60 days. This means if you changed your page name on January 1st, you cannot change it again until March 1st. The 60-day clock starts from the date your previous change was approved, not from the date you submitted it.

If you try to change your name before 60 days have passed, Facebook will show you an error message telling you when you'll be able to change it again. Plan your name changes carefully, especially if you're rebranding or correcting a mistake. If you made a typo and need to fix it when ready, you may need to contact Facebook's support team to request an exception, though they rarely grant them.

Why Your Page URL Stays the Same

Your page's web address—the URL that appears in the browser bar—does not change when you rename your page. If your page URL is facebook.com/smithsbakery, it will remain that way even if you change your page name to "Smith's Artisan Bakery." This is actually helpful because all your existing links, bookmarks, and social media posts that point to your page will continue to work.

However, if you want to change your page URL itself (not just the display name), that's a separate process with its own restrictions. Most pages can change their URL only once, and only if the page has at least 25 followers. That change also goes through a review process.

Common Mistakes to Avoid When Renaming

The most common mistake is trying to change your page name too soon after a previous change. If you renamed your page last month and want to change it again, you'll hit the 60-day limit and have to wait. Write down the date of your change so you know when you're may be able to access to change again.

Another mistake is adding excessive numbers or symbols hoping to make your page name unique. Names like "Smith's Bakery 1" or "Smith's Bakery!!!" often trigger manual review and may be rejected if Facebook thinks they look like spam. Stick to your actual business name as it appears on your business license, website, or storefront.

Don't change your page name right before a marketing campaign or event. If Facebook's review takes 24 to 48 hours and your campaign starts tomorrow, your page may still show the old name to some people during the review period. Plan name changes at least a few days before any major promotion.

What to Do If Your Name Change Is Rejected

If Facebook rejects your name change, read the rejection message carefully—it will tell you which policy your proposed name violated. Common reasons include names that impersonate a public figure, names that look like they're trying to trick people into clicking, or names that contain offensive language.

Once you understand why it was rejected, you can submit a new name that follows the rules. You don't have to wait another 60 days to try again after a rejection—you can attempt a different name right away. If you believe Facebook made a mistake, you can also use the "Report a Problem" option in Settings to contact their support team, though response times vary.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days from your last approved change. If you renamed your page and want to revert to the old name, that counts as a new change and is subject to the same waiting period and review process as any other name change.

Does changing my page name affect my followers or posts?

No. Your followers stay on your page, all your posts remain visible, and your page history is unchanged. The only thing that changes is the name that appears at the top of your page and in search results. Your page insights and performance data are not affected.

What if I have multiple business pages—can I change them all at once?

Each page has its own 60-day waiting period. You can change one page's name and then when ready change another page's name because they are separate pages. However, each individual page can only be changed once every 60 days.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like apostrophes and hyphens if they're part of your actual business name. Emojis and decorative symbols are not allowed. Stick to letters, numbers, spaces, and punctuation that appears in your real business name.

How long does Facebook usually take to approve a name change?

Most name changes are approved within 24 hours. If your new name contains numbers or symbols, or if it looks unusual to Facebook's system, approval may take 24 to 48 hours because a person reviews it manually. You'll see a notification when your change is approved.