Change your Facebook business page name in Settings

To change your Facebook business page name, go to your page, click Settings in the top menu, then select Page info from the left sidebar. Find the Page name field, click the pencil icon next to it, type your new name, and click Save changes. The change takes effect when ready.

Facebook allows you to change your page name once every 60 days. If you changed it recently and the option is greyed out, you will need to wait until the 60-day window passes. The timer resets from the date of your last change, not from a calendar month.

Your old page name does not disappear from search results right away. It can take a few hours to a few days for Facebook's systems to update across all surfaces — search, recommendations, and external links. During that time, people who search for your old name may still find your page.

Key Takeaways

  • Access page name settings through Settings > Page info, then click the pencil icon next to your current page name.
  • Facebook enforces a 60-day waiting period between name changes, measured from your last change date.
  • Your page URL (the web address) does not change when you rename the page, so old links continue to work.
  • Search results and recommendations may show your old name for several hours after you change it while Facebook updates its systems.
  • If you need to change the name more often, consider using a category or description field instead, which you can edit without waiting periods.

What happens to your page URL and old links

Your page's web address — the URL that appears in the browser bar — stays the same when you change the page name. If your page URL is facebook.com/yourcompanyname, it remains that way even after you rename the page. This means any links you have shared, posted on your website, or given to customers continue to work without any action on your part.

The page name and the page URL are separate things. The name is what people see and read. The URL is the technical address. You can change the name as often as the 60-day rule allows, but the URL can only be set once and is much harder to change later. If you have not yet created a custom URL for your page, you can do that in the same Settings > Page info section.

Using categories and descriptions instead of renaming

If you need to update how your business appears on Facebook but do not want to wait 60 days between changes, edit your Page category or About section instead. These fields have no waiting period and update when ready. A category change tells people what you do without changing your official page name.

For example, if you are shifting from "Smith's Plumbing" to "Smith's Plumbing and HVAC," you could change the category to include HVAC services, update the About section to mention both services, and leave the page name as is. This approach keeps your page name stable while making it clear what services you now offer. You can edit these fields as often as you want.

Renaming a page you do not admin

If you are not the page admin, you cannot change the page name. Only people with the Admin role can access Settings and make this change. If you manage the page but do not have Admin status, ask the page owner or another admin to promote you to Admin, or ask them to make the change directly.

You can check your own role by going to Settings > Page roles. If you see your name listed as Editor, Moderator, or Analyst, you have limited permissions. Request Admin access from the current admin if you need to rename the page regularly.

Troubleshooting a name change that will not save

If you click Save changes and the name does not update, check whether you are within the 60-day window. If you changed the name fewer than 60 days ago, the field will be locked and you cannot proceed. Wait until the full 60 days have passed since your last change.

If the 60-day window has passed but the change still will not save, try clearing your browser cache and logging out, then logging back in. Sometimes Facebook's interface does not refresh properly. If the problem persists, try a different browser or device. If none of these steps work, contact Facebook through the Help Center — there may be a technical issue with your specific account.

Name change restrictions and what Facebook does not allow

Facebook has rules about what you can name a business page. You cannot use symbols, numbers, or special characters in place of letters (for example, "Sm1th's Plumbing" instead of "Smith's Plumbing"). You also cannot use all capital letters unless that is the actual legal name of your business. Misleading names — such as impersonating another business or a public figure — will be rejected or removed.

If Facebook rejects your name change, you will see an error message explaining why. Common reasons include using a name that violates trademark rights, using a name that looks like spam, or using a name that does not match your business type. Read the error message carefully and try a different name that follows Facebook's naming guidelines.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. Facebook enforces a strict 60-day waiting period between name changes. The timer starts from the date you made your last change, not from the first of the month. If you need to update how your business appears more often, use the category, description, or About section instead — those have no waiting period.

Will changing my page name affect my followers or messages?

No. Your followers stay on the page, and all your messages, posts, and history remain intact. The only thing that changes is the name people see at the top of your page. Everyone who follows you will see the new name the next time they visit your page.

What if someone else is using a name I want?

You cannot claim a name that another page is already using. If the name is taken by a page that is inactive or impersonating your business, you can report it to Facebook through the Help Center. Otherwise, you will need to choose a different name or add a descriptor — for example, "Smith's Plumbing Chicago" instead of just "Smith's Plumbing."

Does changing the page name change my page URL?

No. Your page URL stays the same no matter how many times you change the page name. The URL is set separately and is much harder to change. This is why old links to your page continue to work after you rename it.

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days from your last change. If you renamed your page and want to revert to the old name, you can do so once the 60-day window passes. The old name is not reserved for you, so if another page took it in the meantime, you will not be able to use it.