The quickest way to rename your Facebook business page

To change your Facebook business page name, go to your page, click Settings in the top right, select General from the left menu, and look for the Page Name field. Click Edit next to it, type your new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays your page.

If you do not see an Edit button next to your page name, you may not have admin access to the page. Only page admins can change the page name. If you are an admin and still cannot edit it, Facebook may have temporarily restricted the change — this happens if you have changed the name recently or if the page is very new.

Facebook allows you to change your page name once every 60 days. If you have already changed it within the last two months, you will need to wait until the 60-day window closes before making another change.

Key Takeaways

  • Page admins can change the name by going to Settings, selecting General, and clicking Edit next to Page Name.
  • The change appears when ready on your page, though it may take a few minutes to update everywhere on Facebook.
  • You can only change your page name once every 60 days, and Facebook will block the change if you have already changed it recently.
  • If you cannot see the Edit button, you either lack admin access or Facebook has temporarily restricted changes to your page.
  • Changing your page name does not affect your page URL unless you manually update it in the page settings.

What happens to your page URL when you change the name

Your page's web address (URL) does not change automatically when you rename the page. If your page URL is facebook.com/myoldname, it stays that way even after you change the display name to something new. This is actually useful — your followers can still find you at the old link, and any external websites linking to your page continue to work.

If you want to change the URL itself, you can do that separately in the same Settings menu. Look for Page Address (URL) in the General section. You can only change this once, so choose carefully. The new URL takes effect when ready, but the old one will redirect to the new one for a limited time.

When Facebook blocks a name change and what to do

Facebook blocks page name changes for several reasons. The most common is the 60-day rule — you straightforward have to wait. But Facebook also blocks changes if your new name violates its Page Name Policy, which prohibits names that are misleading, impersonate someone else, use excessive symbols or numbers, or contain spam-like language.

If you see an error message when you try to save, read it carefully — it usually tells you what rule your new name breaks. For example, if your name includes too many special characters or numbers unrelated to your business, Facebook will reject it. Try a simpler version: "Joe's Plumbing" instead of "JOE'S PLUMBING!!!!" or "Plumbing 123456."

If the error message is vague or you believe Facebook blocked your name by mistake, you can report the issue through the Settings menu. Click the question mark icon in the top right of Facebook, select Help Center, search for "change page name," and look for the option to report a problem. Facebook's support team will review your request, though responses can take several days.

Changing your page name without losing followers or posts

Renaming your page does not affect your followers, posts, or page history. Everyone who follows your page continues to follow it after the name change, and all your past posts remain exactly where they are. Your page insights and analytics also stay intact — Facebook does not reset your data when you change the name.

The only thing your audience might notice is the name itself in their feed and notifications. If your followers know you by your old name, consider posting an announcement on your page explaining the change. This is especially important if you are rebranding or if your old name was very different from the new one.

Renaming a page you do not admin but want to take over

If you are not currently an admin on the page, you cannot change its name. You first need to become an admin. If you created the page originally, you can request admin access through the page settings. If someone else created it, you will need to ask them to add you as an admin.

To add yourself as an admin (if you have the authority to do so), go to the page, click Settings, select Page Roles, and add your account with the Admin role. Once you have admin access, you can follow the steps in the first section to change the name.

Changing a page name on mobile versus desktop

The process is the same on mobile and desktop, but the menu layout is slightly different. On mobile, open your page, tap the three horizontal lines (menu icon) at the bottom right, scroll down and tap Settings, tap General, and look for Page Name. Tap Edit, type your new name, and tap Save.

On desktop, the Settings menu is in the top right of your page. The steps are otherwise identical. If you are having trouble finding the Page Name field on mobile, make sure you are scrolled all the way down in the General settings — it is sometimes below other options like page category and description.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. Facebook enforces a 60-day waiting period between name changes. If you have already changed your page name, you must wait 60 days from that change before you can change it again. There is no way to bypass this limit, even if you contact Facebook support.

Will my followers see the name change in their notifications?

Your followers will see the new name the next time they visit your page or see your posts in their feed. Facebook does not send a notification about the name change itself, but if you post an announcement, they will see that. Some followers may not notice the change for a while if they do not visit your page regularly.

What if my new page name is already taken by another page?

Facebook allows multiple pages to have the same display name, so you can use a name even if another page has it. However, each page must have a unique URL. If the URL you want is taken, you will need to choose a different one or add a number or word to make it unique.

Does changing my page name affect my Facebook ads or promotions?

No. Any ads or promotions running on your page continue to run under the new name. Your ad account and billing information remain unchanged. The ads will display your new page name to people who see them, which is usually what you want when rebranding.

Can I revert to my old page name after changing it?

Yes, but you have to wait 60 days. If you change your name and then want to go back to the old one, you can do so after the 60-day waiting period ends. You will need to wait another 60 days before changing it again after that.