Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can rename your Facebook page at any time, but Facebook enforces a waiting period between changes. After you change your page name, you must wait 28 days before you can change it again. This rule applies whether you're renaming a business page, community page, or any other type of Facebook page.

The process itself takes about two minutes. You don't need to contact Facebook support or wait for approval — the change goes live when ready after you save it. However, your old page name becomes available for others to use after a short delay, so if you're rebranding, you may want to find a new username at the same time.

Key Takeaways

  • You can change your page name from the page settings menu, and the change takes effect right away without needing Facebook approval.
  • Facebook enforces a 28-day waiting period between name changes, so plan your rebranding carefully if you think you'll need multiple changes.
  • Your page URL (the web address) and username are separate from your page name and follow different rules for changing.
  • If your page name change involves a username, you can only change your username once every 30 days.
  • Changing your page name does not affect your followers, posts, or page history — everything stays attached to your page.

Steps to change your page name on desktop

Open your Facebook page and look for the settings icon (a gear or three horizontal lines) near the top right of your page header. Click it and select Page settings or Settings from the dropdown menu.

On the left side of the settings page, find and click General. Scroll down until you see the Page name field. Click the pencil icon next to your current name to edit it. Type your new page name into the text box, then click Save. Facebook will confirm the change, and your new name appears on your page when ready.

If you see a message saying you've changed your name too recently, you'll need to wait until the 28-day period has passed. Facebook shows you the exact date when you can change it again.

Steps to change your page name on mobile

Open the Facebook app and go to your page by tapping the menu icon (three horizontal lines) at the bottom right, then selecting your page name from the list. Once you're on your page, tap the three dots or menu icon at the top right.

Scroll down and tap Settings. Tap General, then find Page name. Tap the pencil icon next to your current name, type the new name, and tap Save. The change takes effect when ready on both mobile and desktop versions.

The difference between page name, username, and URL

Your page name is the display name that appears at the top of your page and in search results. This is what you change in the steps above, and you can change it every 28 days.

Your username is the short web address (like facebook.com/yourpagename). You can only change your username once every 30 days, and it must be between 5 and 50 characters. If you want to change both your page name and username, you'll need to do them separately and wait the required time between changes.

Your page URL is the full web address of your page. If you change your username, your URL changes automatically. If you only change your page name without changing your username, your URL stays the same.

What happens to your page when you change the name

Your followers, posts, photos, and all page history remain exactly as they were. No one loses access to your page, and your followers don't need to do anything. Their follow or like of your page stays active even though the name has changed.

If you had a custom username before the change, it stays the same unless you separately change it. Your page's creation date, insights, and all past performance data remain attached to your page. If you're worried about followers missing the change, you can post an announcement on your page explaining the new name.

Reasons Facebook might not let you change your name

If you've already changed your page name within the last 28 days, Facebook will block the change and show you the date when you can try again. You cannot work around this waiting period — it applies to all pages equally.

If your new name violates Facebook's naming policies, the change will fail. Facebook doesn't allow page names that impersonate real people, contain excessive symbols or numbers, use all caps, or include misleading claims about what the page is. If your name is rejected, Facebook usually explains why and you can try a different name.

Pages that have been flagged for violating community standards may have restrictions on name changes until the issue is resolved. If you're having trouble changing your name and don't see a clear error message, check your page's status in the Page Quality section of settings.

Changing your username separately from your page name

To change your username without changing your page name, go to Settings > General and look for the Username field. Click the pencil icon and type your new username. Remember that usernames must be 5 to 50 characters, can't be changed more than once every 30 days, and become available for others to claim after you change them.

Your new username takes effect when ready, and your page URL updates automatically. Old links to your previous username will redirect to your new one for a while, but it's a good idea to update any external websites or social media profiles that link to your page.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, you can change it back, but you still have to wait 28 days between changes. If you changed your name and want to revert, you'll need to wait until the 28-day period ends before making the change.

Will my followers be notified when I change my page name?

Facebook does not send a notification to your followers when you change your page name. They'll see the new name the next time they visit your page. Posting an announcement about the change helps people understand why the name is different.

Can I change my page name if my page is restricted or under review?

If your page is under review for violating community standards, you may not be able to change your name until the review is complete. Check your page's status in the Page Quality section of settings to see if there are any active restrictions.

What if someone else takes my old page name after I change it?

After you change your page name, the old name becomes available for others to use. If you're concerned about this, you can change your username at the same time, which changes your page URL and makes it harder for someone to impersonate your page using the old name.

Does changing my page name affect my page's search ranking or visibility?

Changing your page name does not hurt your page's visibility on Facebook or in search engines. Your page keeps all its followers, engagement history, and ranking signals. However, if you change your username, old external links to your page may take time to update.