Yes, you can change a Facebook page name, but Facebook limits how often you can do it
You can change the name of a Facebook page you manage, but the platform restricts the frequency. Facebook allows you to change your page name once every 28 days. If you have changed it recently, you will need to wait until that 28-day window closes before making another change. The name change takes effect when ready after you save it.
The process itself takes less than a minute and requires only that you have admin access to the page. You do not need to contact Facebook support or wait for approval — the change is live as soon as you confirm it. However, the restrictions exist to prevent spam and impersonation, so Facebook enforces them strictly.
Key Takeaways
- You can change your page name once every 28 days, and the change takes effect when ready.
- You must have admin access to the page to change its name through the settings menu.
- The page's username (the URL slug) does not change automatically when you change the display name, and you can change the username separately if needed.
- If you have already changed the name recently, you will see the date you can change it again when you try to access the name field.
- Changing the page name does not affect your followers, posts, or page history — everything stays attached to the page.
Step-by-step: changing your page name
Open Facebook and go to the page you manage. Click the Settings button in the top right corner of the page header. From the left menu, select General. Look for the field labeled Page Name — this is the display name that appears at the top of your page and in search results.
Click in the Page Name field and type your new name. Facebook will show you a preview of how it will appear. Once you are satisfied, click Save Changes. The new name is live when ready. If you have already changed the name within the last 28 days, the field will be grayed out and will show the date you can change it again.
On mobile, the process is the same: tap the menu icon (three horizontal lines), scroll to Settings, tap General, and edit the Page Name field. Save your changes and the update takes effect right away.
The difference between page name and page username
Your page name is the display name — what people see when they visit your page or search for you. Your page username (also called a vanity URL) is the web address, like facebook.com/yourpagename. These are separate settings, and changing one does not change the other.
If you want to change your username as well, go to Settings > General and look for the Page Address (URL) field. You can change this independently, and there is no 28-day restriction on username changes — you can change it as often as you want. However, old links to your previous username will stop working, so update any external websites or marketing materials that point to your page.
What happens to your page when you change the name
All of your followers, posts, photos, and page history stay exactly where they are. The page itself does not reset or lose any data. People who have already liked or followed your page will continue to see your updates in their feed, even though the name has changed.
Search engines may take a few days to index the new name, so if someone searches for your old page name, they might not find you when ready. However, direct links to your page (the URL) will still work if you did not change your username. If you did change the username, old links will break, and you will need to redirect people to the new address.
Reasons Facebook might prevent a name change
If you see an error message when you try to change your page name, it is usually because you have already changed it within the last 28 days. Wait until the window closes and try again. Facebook will show you the exact date you can make the next change.
In rare cases, Facebook may prevent a name change if the new name violates its Page Name Standards — for example, if it contains excessive symbols, numbers, or characters that look like spam. Names that impersonate public figures or businesses, or that include misleading claims, are also rejected. If your name is rejected, Facebook will tell you why and you can try a different name.
Changing a page name if you are not the admin
If you manage a page but do not have admin access, you cannot change the page name. Only people with the Admin role can make this change. If you need to change the name and you do not have admin access, ask the page owner or another admin to do it for you, or ask them to promote you to admin status first.
To check your role on a page, go to Settings > Page Roles. You will see a list of everyone who manages the page and their access level. If you are listed as Editor or Moderator, you do not have permission to change the page name — only admins can.
Frequently Asked Questions
How long does it take for the name change to show up everywhere?
The name change is live on your page when ready. However, search engines and external websites that link to your page may take a few days to update. If you changed your username as well, old links will not work until you update them or set up a redirect.
Can I change my page name back to what it was before?
Yes, but you still have to wait 28 days between changes. If you changed your name and want to revert, you will need to wait until the 28-day window closes, then change it back. The restriction applies to any name change, whether it is new or a return to a previous name.
What if someone else is using the username I want?
If the username you want is already taken, Facebook will not let you use it. You will need to choose a different username. Usernames are first-come, first-served, and you cannot reserve one or request that someone else release it.
Does changing the page name affect my ads or business account?
No. If you run ads through your page, they will continue to run under the new name. Your business account, payment methods, and ad history all stay the same. The name change is purely cosmetic and does not affect any of the backend systems.