Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can rename a Facebook page you manage, but the platform restricts changes to prevent abuse. Most pages can change their name once every 14 days. If your page is brand new (less than 14 days old), you may be able to change it when ready. Pages that have been reported for violating Facebook's naming rules face longer waiting periods or may lose the ability to change their name at all.

The process itself takes about two minutes. You go to your page settings, find the page name field, type the new name, and submit it. Facebook reviews the change to make sure it follows their naming rules — no excessive symbols, no impersonation, no misleading claims about what the page is. Most changes are approved within minutes, though some take a few hours.

Key Takeaways

  • You can change your Facebook page name once every 14 days, and the change usually takes effect within minutes after Facebook reviews it.
  • New pages (less than 14 days old) may change their name when ready without waiting the 14-day period.
  • Facebook rejects names that impersonate real people or organizations, use excessive symbols, or make false claims about the page's purpose.
  • If your page has been flagged for naming violations, you may face a longer waiting period or lose the ability to change your name temporarily.

Step-by-step: changing your page name on desktop

Open your Facebook page and look for the Settings button. On most pages, this appears in the top right corner near the "Follow" or "Message" buttons. Click it and select Settings from the dropdown menu.

In the left sidebar, click General. You will see a section labeled Page Name with your current name displayed. Click the pencil icon next to it or click directly on the name field to edit it. Type your new name in the text box that appears.

After you type the new name, click Save Changes or Review Change (the button label varies). Facebook will show you a preview of how the new name will appear. If it looks correct, confirm the change. You will see a message saying your name change is pending review. Most changes are approved within a few minutes.

Changing your page name on mobile

Open the Facebook app and navigate to your page. Tap the three horizontal lines (menu icon) at the bottom right of the screen, then scroll down and tap Settings & Privacy. Select Settings.

Scroll down to find Page Name or General Settings. Tap the page name field to edit it. Type your new name and tap Save or Review Change. The process is the same as desktop — Facebook reviews the change and notifies you when it is approved.

What names Facebook will reject

Facebook has specific rules about what a page name can contain. Names that impersonate a real person, celebrity, or organization are rejected, even if you add words like "fan" or "unofficial." Names with excessive numbers, symbols, or repeated characters (like "!!!PIZZA!!!") are also blocked. Names that make false claims — such as a local business page claiming to be "Official City Government" — will not be approved.

Names that include only numbers, names that are blank or too short, and names in all caps (with rare exceptions for acronyms) may be rejected. If your name change is rejected, Facebook sends a message explaining why. You can then edit the name to follow the rules and resubmit it.

The 14-day waiting period and exceptions

After you change your page name, you must wait 14 days before changing it again. This applies to all pages, regardless of size or purpose. The timer starts from the date your previous change was approved, not from when you submitted it.

New pages (created within the last 14 days) do not have to wait the full 14 days for their first name change. You can usually change a brand-new page's name when ready. However, once you have made that first change, the 14-day waiting period kicks in for all future changes.

If your page has been flagged for violating Facebook's naming policies, you may face a temporary restriction that prevents you from changing your name for 30 days or longer. This restriction is separate from the standard 14-day waiting period.

What happens to your page URL when you change the name

When you change your page name, your page URL may or may not change, depending on whether you have a custom URL. If you set up a custom URL (like facebook.com/yourpizzeria), changing the page name does not affect the URL. Your page remains accessible at the same address, and any links to your page continue to work.

If you have not set up a custom URL, your page URL is based on your page ID (a long string of numbers). Changing the page name does not change this either. The only way to change your page URL is to set up a custom URL through Facebook's custom URL tool, which has its own rules and waiting periods.

Common mistakes to avoid when renaming

Do not change your page name too frequently, even though you technically can every 14 days. Followers may become confused if your page identity keeps shifting, and Facebook's algorithm may deprioritize pages that change names often. Pick a name you plan to keep for at least several months.

Avoid adding extra words to work around Facebook's rules — for example, changing "Nike" to "Nike Fans" or "Nike Unofficial" will still be rejected as impersonation. If you want a fan page, use a clearly different name that does not suggest you are the official brand.

Do not use symbols, numbers, or special characters just to make your name stand out. Names like "★ PIZZA ★" or "PIZZA 2024!!!" are rejected. Keep your name straightforward, clear, and directly related to what your page is about.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. Changing your name back counts as a new name change, so you must wait 14 days after your last change. If you changed your page name and want to revert it, you can do so after the waiting period ends. There is no special rule that lets you change back faster.

What if Facebook rejects my name change?

Facebook sends a message explaining why the name was rejected. Read the reason carefully — it usually points to a specific rule you violated, such as impersonation or excessive symbols. Edit your name to follow the rules and resubmit. You do not have to wait 14 days to try again after a rejection.

Does changing my page name affect my followers or posts?

No. Your followers remain followers, and all your posts stay on the page. The only thing that changes is the name people see at the top of your page. Your page history, likes, and engagement metrics are not affected.

Can I change my page name if my page is suspended or restricted?

No. If your page is suspended or under review for violating Facebook's rules, you cannot change the name until the suspension is lifted. You must resolve the underlying issue first. Contact Facebook through your page settings to learn why your page is restricted and what you need to do.

How long does it take for a name change to show up everywhere on Facebook?

Most name changes appear within a few minutes after Facebook approves them. However, it can take up to a few hours for the new name to show up in all places — your followers' feeds, search results, and other parts of Facebook. If you do not see the change after a few hours, try refreshing your browser or closing and reopening the app.