Yes, you can change your Etsy shop name, but the process depends on how long you have owned the shop

Etsy allows you to change your shop name once every 30 days. If your shop is brand new — fewer than 14 days old — you can change the name without waiting. After that, you are locked into a 30-day window between changes. The name you choose must be between 4 and 20 characters, use only letters, numbers, hyphens, and underscores, and cannot already be taken by another active Etsy shop.

The change takes effect when ready, but your shop URL updates right away too. Any links you have shared — on social media, in emails, or on your own website — will stop working unless you update them. Etsy does not automatically redirect old URLs to your new shop name, so you will need to fix those links yourself.

Key Takeaways

  • New shops (under 14 days old) can change their name once without waiting; after that, you must wait 30 days between changes.
  • Your shop URL changes when ready when you rename, so any links you have shared elsewhere will break and need updating.
  • The name must be 4 to 20 characters and can only contain letters, numbers, hyphens, and underscores.
  • Changing your shop name does not affect your listings, reviews, or shop history — customers who have bookmarked or followed your shop will still find you.

How to change your shop name in the Etsy app or website

Log into your Etsy account and go to Shop Settings. Click on the Info and Appearance tab. You will see a field labeled "Shop name" — this is where you enter your new name. Type the name you want, then click Save. Etsy will tell you when ready if the name is already taken or breaks the character rules.

If you are on the Etsy app for iPhone or Android, the path is slightly different. Open the app, tap the Account icon at the bottom right, then tap Shop Settings. Scroll down to find Shop Name and tap it to edit. The same rules explore: 4 to 20 characters, no special characters except hyphens and underscores.

After you save, check your shop URL. It will now be etsy.com/shop/yournewname. Test the link in a new browser window to make sure it works. Then go through your social media profiles, website, email signature, and anywhere else you have linked to your old shop URL and update those links.

What happens to your listings and reviews when you rename

Your listings stay exactly as they are. The products, descriptions, photos, prices, and inventory do not change. Customers who have already left reviews will still see those reviews on your shop page. Your shop rating and all feedback history remain attached to your account.

Followers and people who have bookmarked your shop will still be able to find you. Etsy tracks shops by account ID, not by name, so changing the name does not break those connections. However, anyone who has your old shop URL saved as a bookmark will get a 404 error and will need to search for your new name to find you again.

The 30-day waiting period and what triggers it

Once your shop is 14 days old, you enter the 30-day rule. This means you can change your name once, then you must wait 30 days before changing it again. The 30 days starts from the date you made the last change, not from when you created the shop.

If you change your name on January 15, you cannot change it again until February 14. If you try to change it before that date, Etsy will show you a message telling you when you will be able to change it next. There is no way to bypass this waiting period, even if you contact Etsy support.

Reasons to think twice before renaming your shop

Every time you change your shop name, your URL changes. That means any marketing you have done — ads, social media posts with links, emails to customers — will point to a dead page. If you have been in business for a while and have built up search traffic to your old shop URL, changing the name can hurt that traffic temporarily.

Search engines take time to re-index your new URL. During that period, people searching for your old shop name might not find you. If your shop name is part of your brand — if you have printed it on packaging, mentioned it in videos, or built a following around it — changing it can confuse your customers and cost you recognition.

Consider whether a rebrand is worth the work of updating links everywhere and potentially losing some of the traffic and recognition you have built. If you are just fixing a typo or a name you dislike, the change is usually worth it. If you are trying to chase a trend or you are not sure about the new name, it might be better to wait.

What you cannot change about your Etsy shop

Your shop name is different from your Etsy username. You can change your shop name as often as the 30-day rule allows, but your username — the name you use to log in — can only be changed once, and Etsy charges a fee for that change. Make sure you are editing the right field.

You also cannot change your shop's creation date, your shop ID number, or the email address associated with your account without contacting Etsy support. If you need to change your email, go to Account Settings and look for the Email Address field. If you need to change anything else, you will have to reach out to Etsy's support team.

Frequently Asked Questions

Will my old shop URL redirect to my new one?

No. Etsy does not set up automatic redirects from your old shop URL to your new one. Anyone who tries to visit your old URL will see a 404 error. You need to manually update all links on your website, social media, and anywhere else you have shared your shop URL.

Can I change my shop name more than once every 30 days?

No, unless your shop is fewer than 14 days old. After that, you must wait 30 days between changes. The 30-day period starts from the date you made your last change, not from when you created the shop.

Does changing my shop name affect my reviews or ratings?

No. All your reviews, ratings, and shop history stay with your account. Customers will still see your feedback and shop rating on your new shop page. The change only affects your shop's name and URL, not your reputation or history.

What characters can I use in my shop name?

You can use letters (A-Z), numbers (0-9), hyphens (-), and underscores (_). You cannot use spaces, periods, commas, or other special characters. Your shop name must be between 4 and 20 characters long.

Can I get my old shop name back if someone else takes it?

If you change your shop name and someone else claims your old name, you cannot reclaim it unless that shop becomes inactive. Etsy does not reserve old shop names for previous owners. If you think you might want to use the old name again, you may want to wait longer before renaming.