You can change your Facebook business name in your Page settings, but the process depends on whether you own the Page and how recently you last changed it

Facebook lets you rename a business Page through the Page settings menu. The steps are straightforward if you have admin access, but Facebook limits how often you can change the name — typically once every 60 days. If you are trying to rename a Page you do not own or administer, you will need to contact the current admin first.

The name change applies only to your Facebook Page, not to your personal account or any other business accounts you run. Your Page URL may or may not change depending on your current setup, and followers will see the new name when ready.

Key Takeaways

  • Go to your Page settings, select "Edit Page Info," and change the name in the Business Name field to rename your Page.
  • Facebook enforces a 60-day waiting period between name changes on most Pages, so you cannot rename again when ready after a change.
  • Your Page URL stays the same unless you manually edit it in the "Web Address" section of Page settings.
  • If you do not have admin access to the Page, you must ask a current admin to make the change for you.
  • Name changes take effect when ready, but it may take a few minutes for the new name to appear everywhere on Facebook.

Step-by-step: Renaming your Page

Open your business Page and click the Settings button in the top right corner. On mobile, this appears as a gear icon. You will land on the Settings page.

Select Edit Page Info from the left menu. This opens a panel where you can edit basic Page details. Find the Business Name field — this is where your current Page name appears. Click into the field and type your new business name.

After you enter the new name, click Save Changes at the bottom of the panel. Facebook will confirm the change, and your new name will appear on your Page within a few minutes. The change is visible to everyone who visits your Page.

Understanding Facebook's 60-day name change limit

Facebook restricts how often a Page can be renamed to prevent spam and impersonation. Most business Pages can change their name once every 60 days. If you try to rename your Page before 60 days have passed since your last change, Facebook will show an error message telling you when you can rename again.

This limit applies to the Page itself, not to individual admins. If you have multiple admins on your Page, none of them can rename it until the 60-day window closes. If you made a mistake with your last name change and need to correct it urgently, you can contact Facebook through your Page's Help Center, though response times vary.

What happens to your Page URL when you change the name

Your Page's URL — the web address people use to find you — does not automatically change when you rename your Page. If your current URL is something like facebook.com/pages/OldBusinessName, it will stay that way even after you rename to a new business name.

You can manually change your Page URL if you want it to match your new name. Go to Settings, select Edit Page Info, and look for the Web Address field. Click Edit next to your current URL and type a new one. Facebook will let you know if the URL is available. Keep in mind that once you change your URL, the old one becomes unavailable, so update any links you have shared elsewhere.

Renaming a Page you do not administer

If you are not an admin on the Page, you cannot rename it yourself. You will need to contact someone who has admin access and ask them to make the change. Admins can be employees, business partners, or the original Page creator.

If you cannot reach the current admin and you own the business, you can report the Page to Facebook and request ownership. Go to the Page, click Settings, scroll down to Page Roles, and look for an option to request admin access. Facebook will review your request, which can take several days. This route works best if you have business documentation or a registered business name that matches the Page.

Common issues when renaming a Page

If Facebook rejects your new name, it is usually because the name violates Facebook's naming policies. Business names cannot include special characters, excessive punctuation, numbers in place of letters, or misleading terms like "Official" unless you are a verified public figure or brand. Check that your new name uses standard spelling and does not impersonate another business.

If your name change is not showing up after 10 minutes, try refreshing your browser or logging out and back in. Sometimes the change takes longer to sync across Facebook's servers. If the new name still does not appear after an hour, check your Settings page again to confirm the change was actually saved.

If you see a message saying you cannot rename your Page because of the 60-day limit, you will have to wait. There is no way to bypass this restriction. Make a note of when you last renamed the Page so you know when you can change it again.

How renaming affects your followers and messaging

Your followers will see the new name when ready on their feeds and when they visit your Page. They do not have to do anything — they remain followers automatically. The change does not affect their notifications or their ability to message your Page.

If you use Facebook Messenger for customer service, the new Page name will appear in conversations with customers. Old messages and conversation history stay intact; only the name displayed in the chat header changes. If customers have bookmarked your Page or saved it to their favorites, the bookmark updates to show the new name.

Frequently Asked Questions

How long does it take for my new Page name to show up everywhere on Facebook?

The name change usually appears within a few minutes on your Page itself. It may take up to an hour to show up in search results, on followers' feeds, and in other places across Facebook. If it has been longer than an hour, try refreshing your browser or clearing your cache.

Can I change my Page name back to what it was before?

Yes, but you still have to wait 60 days between changes. If you renamed your Page and want to revert to the old name, you can do so after the 60-day window closes. The old name does not have to be available — you can reclaim it even if someone else is using a similar name.

What if someone else has already taken the name I want to use?

Facebook does not prevent duplicate Page names, so multiple Pages can have the same business name. You can rename your Page to match another Page's name. However, if you are trying to impersonate another business or brand, Facebook may remove your Page. Stick to your actual business name to avoid problems.

Does changing my Page name affect my Facebook ads or promotions?

No. Any active ads or promotions linked to your Page will continue to run under the new name. The ads do not pause or reset. Your ad account and billing information stay the same — only the name displayed to people seeing the ads changes.

Can I change my Page name if my account is restricted or limited?

If your Page or account is under review or has restrictions, you may not be able to rename it. Try going to Settings and attempting the change. If Facebook blocks you, it will tell you why. You may need to wait for the review to finish or contact Facebook support to resolve the restriction first.