Yes, you can change your Facebook business page name, but Facebook limits how often you can do it

You can change your Facebook business page name yourself through the page settings. Facebook allows you to change the name once every 60 days. If you changed it recently, you will have to wait until the 60-day window closes before you can change it again. The process takes a few minutes and does not require Facebook's approval — the change goes live when ready.

The name you choose must follow Facebook's naming rules: it cannot impersonate another business, include misleading information, or use excessive symbols or numbers. If your new name violates these rules, Facebook will reject the change and tell you why.

Key Takeaways

  • You can change your page name once every 60 days through the page settings menu without waiting for approval.
  • Your new name must not impersonate another business, include misleading claims, or use excessive special characters or numbers.
  • The change appears when ready to everyone who visits your page, including your followers and people searching for your business.
  • If you need to change the name more than once in 60 days, you will have to wait for the window to close before trying again.

How to change the name through page settings

Open your Facebook business page and click the Settings option in the left menu. Select the Page Info tab. Find the Page Name field and click Edit next to it. Type your new name into the box and click Save Changes. The new name will appear on your page when ready.

Make sure you are logged in as an admin or editor of the page — if you only have a viewer role, you will not see the Edit option. If you manage multiple pages, double-check that you are on the correct page before saving.

What happens to your page URL and followers when you change the name

Your page URL (the web address) does not change when you rename the page. If your URL is facebook.com/yourcompanyname, it stays that way even after you change the display name. This means your followers can still find you at the same link, and any posts or messages you shared before the name change remain on your page.

Your followers do not have to do anything. They will see the new name the next time they visit your page or see your posts in their feed. You do not lose followers or engagement history when you change the name.

Reasons Facebook might reject your new name

Facebook rejects page names that use misleading information — for example, claiming to be an official government agency when you are not, or using a celebrity name to suggest you are that person. Names with excessive numbers, symbols, or special characters are also rejected. Spacing out letters or using symbols to make a name look like a different business will not work.

If your name includes a location, make sure it is accurate. A page called "New York Pizza" should actually be in New York or serve that area. If Facebook suspects the name is misleading, it will show you an error message explaining which rule you violated.

Changing your page name if you rebranded your business

If your business changed its legal name, you can update your Facebook page to match. Use your new official business name in the Page Name field. If you also want to change your page URL to match the new name, you can request a custom URL through the Page Info settings — but Facebook only allows custom URL changes once per page, so choose carefully.

After you change the name, update your page description, profile picture, and cover photo to match your new branding. This helps customers recognize your business and understand what changed.

What to do if you cannot change the name because of the 60-day limit

If you changed your page name recently and the 60-day window has not closed, you will see a message telling you when you can change it again. The only way around this limit is to wait. Facebook enforces this rule to prevent spam and confusion.

If you made a mistake with your current name and need to change it urgently, you have two options: wait for the 60 days to pass, or create a new page with the correct name and redirect your followers to it. Creating a new page means starting from zero with followers and engagement, so this is usually only worth doing if your current name is seriously damaging your business.

Frequently Asked Questions

Can I change my Facebook business page name more than once in 60 days?

No. Facebook limits name changes to once every 60 days. If you try to change it before the window closes, you will see an error message with the date you can change it again. You must wait for that date to arrive.

Will my followers see the name change right away?

Yes. The new name appears on your page when ready after you save it. Your followers will see it the next time they visit your page or see your posts in their feed. You do not need to notify them separately.

What if someone else is using a similar name and confusing my customers?

If another page is impersonating your business or using a name that violates Facebook's rules, you can report it. Go to the page, click the three dots menu, and select Find Support or Report Page. Choose the reason that best fits the problem and provide details. Facebook reviews reports and removes pages that violate its naming policy.

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days between changes. If you changed your name and want to revert, you can do so once the 60-day window closes. The old name will be available to use again.

Does changing my page name affect my ads or promotions?

No. Your ads, promotions, and any paid campaigns continue to run under the new name. The change does not pause or reset your advertising. Your ad account and page remain linked.