You can change your Facebook page name, but Facebook limits how often and how much you can change it

Yes, you can change the name of a Facebook page you manage. Facebook allows one name change every 14 days. If you have never changed your page name before, you can make that first change right away. After that, you must wait two weeks between changes. There is no limit to how many times you can change it over time — only the 14-day waiting period between each change.

The process takes about two minutes and happens when ready. You do not need Facebook's permission or approval. However, Facebook does have rules about what you can name a page, and if your new name breaks those rules, Facebook will reject the change and tell you why.

Key Takeaways

  • You can change your page name once every 14 days by going to Page Settings and selecting the name field.
  • Facebook rejects names that impersonate real people, use excessive symbols or numbers, or claim to be an official account without verification.
  • Your page URL (the web address) does not change automatically when you rename the page — you may need to update it separately in settings.
  • People who follow your page will see the new name when ready, but search engines may take days or weeks to show the updated name in results.
  • If you are locked out of changes because of the 14-day rule, you must wait — there is no way to speed this up.

How to change your page name in three steps

Open Facebook and go to your page. Click the Settings button in the top right corner of the page header. On the left menu, select General. You will see a field labeled Page Name near the top of the page.

Click on the page name field and type your new name. Facebook will show you a preview of how it will look. When you are ready, click Change Name or Save (the button label varies by device). The change takes effect when ready.

If you see a message saying you cannot change your name yet, it means you changed it within the last 14 days. The message will tell you the exact date you can change it again. You cannot bypass this waiting period.

What names Facebook will reject

Facebook has a set of rules about page names. If your new name breaks one of these rules, Facebook will reject the change and show you an error message. The most common reasons for rejection are:

  • The name impersonates a real person, celebrity, or public figure without being verified as their official account.
  • The name uses excessive numbers, symbols, or special characters (a few are okay, but strings of them are not).
  • The name claims to be "official" or "verified" when your page is not actually verified by Facebook.
  • The name uses words Facebook flags as spam or misleading, such as names designed to trick people into clicking.
  • The name is identical to another page's name (though very similar names are usually allowed).

If your name is rejected, read the error message carefully — it will tell you which rule you broke. Change the name to follow that rule and try again. There is no waiting period between rejected attempts.

The difference between page name and page URL

Your page has two separate identifiers: the name (what people see) and the URL (the web address, like facebook.com/yourpagename). When you change the page name, the URL does not automatically change. This can be confusing because the two can become out of sync.

If you want to change the URL to match your new page name, you must do that separately in Settings. Go to Settings > General and look for a field called Page Address or Username. You can change this once every 14 days as well, and the same waiting period applies. If you do not update the URL, your page name and web address will no longer match, which can confuse people trying to find you.

What happens to followers and search results when you change your name

People who already follow your page will see the new name when ready in their feed and in your page header. They do not have to do anything — the change is automatic for them. However, if someone searches for your old page name on Facebook, they may not find you right away, depending on how recently you changed it.

Search engines like Google take longer to update. If your page appears in Google search results, it may still show your old name for several days or even weeks. This is normal and not something you can speed up. Eventually, Google will crawl your page again and update the listing.

If your page is linked from other websites or social media accounts, those links will still work — they point to your page ID, not your name. However, the text of those links will show your old name until the other website updates it.

Reasons to change your page name carefully

Before you change your page name, think about who depends on finding you by that name. If your page is a business, a brand, or a public figure, changing the name can confuse people who know you by the old one. They may search for the old name and not find you, or they may think your page disappeared.

If you have shared your page link in emails, on business cards, or on your website, changing the name does not break those links — but it can make the link text look wrong. For example, a link that says "facebook.com/oldname" will still work, but it will take people to a page now called "newname," which looks like a mistake.

If you are changing your page name because you are rebranding or pivoting your business, consider announcing the change to your followers a few days before you make it. This gives them time to adjust and reduces confusion.

What to do if you are locked out of changing your name

If you changed your page name recently and now see a message saying you cannot change it again, you are in the 14-day waiting period. There is no way to skip this — Facebook enforces it for all pages. The error message will show you the exact date and time when you can change it again.

If you made a mistake with your last name change and need to fix it urgently, your only option is to wait until the 14 days are up. Plan your name changes carefully to avoid this situation. If you are changing your page name as part of a rebranding, do it once and get it right the first time.

Frequently Asked Questions

Does changing my page name affect my page ID or followers?

No. Your page ID stays the same forever — it is a number Facebook assigns when you create the page. All your followers stay with you, and they see the new name automatically. Links to your page continue to work because they use the page ID, not the name.

Can I change my page name to something someone else is already using?

Facebook usually allows multiple pages with the same name, so yes. However, if the other page is very similar to yours (same category, same location), Facebook may reject the change to reduce confusion. Try the change and see what happens — if it is rejected, you will get a specific error message.

What if I change my page name and then want to change it back?

You have to wait 14 days between changes, so you cannot change it back when ready. If you made a mistake, you are stuck with the new name for two weeks. After that, you can change it back to the original name whenever you want.

Will my page lose its verification badge if I change the name?

No. If your page is verified (has a blue checkmark), the verification stays with the page even after you change the name. The badge is tied to your page ID, not your name.

Can I change my page name on mobile?

Yes. Open the Facebook app, go to your page, tap the menu icon (three horizontal lines), scroll to Settings, tap General, and find the Page Name field. The process is the same as on a computer.