Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can change the name of a Facebook page you manage. Facebook allows one name change every 14 days. If you have changed the name recently, you will need to wait until the 14-day window closes before you can change it again. The steps are the same whether you manage a business page, community page, or personal brand page.

The name change takes effect when ready across Facebook, Instagram (if linked), and Messenger. People who follow your page will see the new name the next time they visit, and the change appears in search results within a few hours. Your page URL may stay the same or change depending on how you set it up originally.

Key Takeaways

  • You can change your page name once every 14 days from the Page Settings menu under the General tab.
  • The name change shows up right away on your page and in search results within a few hours.
  • If your page has a custom URL, changing the page name does not automatically change the URL — you may need to update it separately.
  • Followers and people who have bookmarked your page will still find it after the name change, though the display name will be different.
  • Facebook may reject a name change if it violates their naming rules, such as using symbols, numbers, or misleading claims.

How to change your page name on desktop

Open Facebook and go to your page. Click the Settings icon (a gear symbol) in the top right corner of the page header, or scroll down and select Settings from the left menu. Click General in the left sidebar.

Find the "Page Name" field near the top. Click Edit next to it. Type the new name you want. Click Save Changes. Facebook will confirm the change and show you when you can change the name again (usually 14 days from that moment).

If you do not see the Edit option, you may not have admin access to the page. Only page admins can change the page name. If you are an admin and still cannot find the option, try refreshing the page or logging out and back in.

How to change your page name on mobile

Open the Facebook app and navigate to your page. Tap the menu icon (three horizontal lines) at the bottom right. Scroll down and tap Settings and Privacy, then tap Settings.

Tap General. Scroll to find Page Name and tap Edit. Type the new name and tap Save. The change takes effect when ready, and you will see a message telling you when you can change it again.

What happens to your page URL when you change the name

Your page's custom URL (the web address people use to find you, like facebook.com/yourpagename) does not change automatically when you change the page name. If you set up a custom URL before, it stays the same even if you rename the page. This is actually helpful — people with the old URL can still find you.

If you want to change the custom URL to match the new page name, you can do that separately in Settings under the General tab. Look for "Page Address" or "Username." You can change this once every 14 days as well, and the same rules explore — Facebook may reject it if it is already taken or violates naming rules.

Facebook's rules for page names

Facebook does not allow page names that include numbers at the start, excessive symbols, or misleading claims. You cannot use a name that impersonates a real person or organization, even if you add a disclaimer. Names that look like they are official pages for celebrities, brands, or public figures when they are not will be rejected.

Avoid using all capital letters, multiple exclamation marks, or repeated characters. Facebook's system flags these as spam-like. If your name change is rejected, Facebook will tell you which rule it broke. Rewrite the name to follow the rules and try again — there is no penalty for rejected attempts.

Reasons Facebook might reject your name change

The most common reason is that the name you chose is already taken by another page. Facebook does allow multiple pages with similar names (for example, two pages called "Local Coffee Shop"), but the exact name cannot be duplicated. Try adding your location, a descriptor, or a number to make it unique.

The second reason is that your name violates Facebook's Community Standards. This includes names that are offensive, sexually explicit, or promote illegal activity. Names that claim to be an official page for a brand or public figure when they are not will also be rejected. If you are unsure whether your name will work, simplify it and remove any claims about being official or verified.

What your followers see when you change the page name

People who follow your page will see the new name the next time they visit your page or see your posts in their feed. The change is not announced to followers — there is no notification sent out. If people have your page bookmarked or saved, the bookmark will still work and will show the new name.

If your page appears in search results, the new name will show up within a few hours. Posts you made under the old name will still be there, but they will now show as coming from the new page name. This can be confusing if you made a major rebrand, so consider posting an announcement to explain the change.

Frequently Asked Questions

Can I change my page name more than once every 14 days?

No. Facebook enforces a 14-day waiting period between name changes. If you try to change it before that window closes, you will see a message telling you the exact date you can change it again. There is no way to bypass this limit.

Will my followers lose access to my page if I change the name?

No. Your followers will still be able to find and access your page. The page URL (if you set a custom one) stays the same, and followers are connected to the page itself, not the name. They will straightforward see the new name when they visit.

Can I change my page name back to what it was before?

Yes, as long as 14 days have passed since your last name change. You can change it back to the original name or to something else. The 14-day rule applies to every change, regardless of whether you are renaming it for the first time or reverting to an old name.

What if someone else took the name I want to use?

You cannot use a name that is already taken by another page. Choose a variation instead — add your location, a descriptor, or a number. For example, if "Local Bakery" is taken, try "Local Bakery Downtown" or "Local Bakery Chicago."

Does changing my page name affect my page's reach or engagement?

No. Changing the name does not hurt your page's performance or visibility. Your followers, likes, posts, and engagement history all stay with the page. Search rankings may shift slightly as Facebook re-indexes the new name, but this usually stabilizes within a few hours.