Yes, you can change your Facebook business page name, but Facebook limits how often you can do it

You can rename your Facebook business page yourself through the page settings. Facebook allows you to change the name once every 60 days. The process takes a few minutes and doesn't require approval from Facebook — the new name goes live when ready after you save it.

The main restriction is the 60-day waiting period between changes. If you've renamed your page recently, you'll need to wait until that window closes before you can change it again. There's no way to speed this up or request an exception.

Key Takeaways

  • You can change your business page name yourself through page settings without waiting for Facebook approval.
  • Facebook enforces a 60-day waiting period between name changes on the same page.
  • The new name takes effect when ready, but your page URL may not update automatically depending on your current setup.
  • If your page name violates Facebook's policies, Facebook may change it or disable the page without your input.
  • Changing your page name does not affect your followers, posts, or page history — everything stays attached to the page.

Where to find the name change option

Open your Facebook business page and look for the settings icon (a gear or three horizontal lines, depending on your device). Select Settings and privacy, then Settings. On the left menu, click General. You'll see a field labeled Page name — this is where you type your new name.

After you type the new name, click Save changes at the bottom of the section. The name updates when ready. If you see a message saying you can't change it yet, you're still within the 60-day window from your last change.

What happens to your page URL when you rename

Your page's web address (URL) may or may not change when you rename the page, depending on whether you've customized it. If you've set a custom URL — something like facebook.com/yourcompanyname — that URL stays the same even if you change the page name. Your followers will still reach the page using the old URL.

If you haven't customized your URL yet, Facebook generates one based on your page name. When you rename the page, Facebook may update the URL automatically, but this is not may provide. You can customize your URL yourself through the same settings area if you want to control what it says.

How renaming affects your followers and content

Changing your page name does not remove followers, delete posts, or erase your page history. Everyone who follows your page continues to follow it under the new name. Your posts, photos, reviews, and all other content stay exactly where they are.

Your followers will see the new name the next time they visit your page or see it in their feed. If you have a large following, you may want to post an announcement explaining the name change so people understand why the page looks different.

When Facebook may change or restrict your page name

Facebook has policies about what business page names can be. You cannot use a name that impersonates someone else, includes misleading claims, or violates Facebook's community standards. If your page name breaks these rules, Facebook may change it without asking you first, or disable the page entirely.

If Facebook changes your page name, you'll receive a notification explaining why. You can appeal the decision through Facebook's support process, though Facebook does not always reverse these changes. The safest approach is to choose a name that accurately describes your business and doesn't claim to be something you're not.

Renaming a page you don't own or manage

If you're not the page owner or an admin with full control, you won't see the name change option in settings. Only people with the Admin role can rename a page. If you manage the page but don't have admin access, ask the page owner to give you that permission, or ask them to make the change themselves.

If you're trying to rename a page you don't manage at all — for example, a competitor's page or a page about a public figure — you cannot do this. Facebook only allows the page owner and their designated admins to change the page name.

Troubleshooting: Why you might not be able to rename

The most common reason you can't rename a page is the 60-day waiting period. Check when you last changed the name by looking at your page activity log or trying the change again — Facebook will tell you when you're may be able to access to change it next.

Other reasons include not having admin access, the page being disabled or under review by Facebook, or the new name you chose violating Facebook policies. If you see an error message, read it carefully — it usually explains what's blocking the change. If the message is unclear, contact Facebook through their Help Center.

Frequently Asked Questions

Will my followers lose access to my page if I change the name?

No. Your followers remain connected to the page regardless of the name change. They'll see the new name the next time they visit, but their follow status doesn't change and they won't be unsubscribed.

Can I change my page name more than once every 60 days?

No. Facebook enforces a 60-day minimum between name changes on the same page. You cannot request an exception or speed up this waiting period. After 60 days from your last change, you're free to rename it again.

What if I want to change my page name back to what it was before?

You can change it back, but you still have to wait 60 days from your most recent change. The 60-day rule applies to any name change, whether it's a new name or a return to an old one.

Does changing my page name affect my ads or promotions?

No. Any ads or promotions running on your page continue to run under the new name. The page ID stays the same, so Facebook's systems recognize it as the same page for advertising purposes.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Emojis are generally not permitted in page names. Stick to letters, numbers, spaces, and common punctuation like hyphens or apostrophes. If you try to save a name with characters Facebook doesn't allow, you'll see an error message.