Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can rename a Facebook page you manage, but the platform restricts the frequency. Facebook allows you to change your page name once every 28 days. If you have never changed it before, you can do so right away. If you changed it recently, you will see a countdown timer telling you when the next change becomes available.

The process itself takes less than a minute. You go to your page settings, find the page name field, type the new name, and save. Facebook does not review the change before it goes live — it happens when ready. However, there are a few rules about what names Facebook will and will not accept.

Key Takeaways

  • You can change your page name once every 28 days, and the change takes effect when ready without Facebook review.
  • Facebook rejects page names that impersonate real people, use excessive symbols or numbers, or claim to be an official account without verification.
  • The steps are: go to Settings, click Edit Page Info, change the name field, and click Save Changes.
  • If you want to change your page's web address (username), that has a separate 28-day cooldown and different rules.

The exact steps to rename your page

Open your Facebook page and click the Settings button in the top right corner. On the left sidebar, click Edit Page Info. You will see a field labeled "Page Name" — this is where your current name appears. Click in that field and type your new name.

After you type the new name, scroll down and click Save Changes. The page will refresh, and your new name will appear at the top of your page and in search results. The change is live when ready. If you see an error message, Facebook is rejecting the name for one of the reasons listed below.

If you cannot find the Settings button, make sure you are logged in as the page owner or as someone with admin rights. Personal profiles do not have a Settings option for renaming — only pages do.

What names Facebook will reject

Facebook has specific rules about page names. The platform will not accept a name that impersonates a real person, celebrity, or public figure — even if you add words like "fan" or "unofficial" to the name. It will also reject names that claim to be official or verified without actually being verified by Facebook (the blue checkmark).

Names with excessive numbers, symbols, or repeated characters are often rejected. For example, "B00K5T0R3!!!" or "***Coffee Shop***" will likely fail. Facebook wants page names to be readable and not look like spam. Names that are entirely in symbols or numbers, or that use special characters in place of letters, are blocked.

If your name contains a business or brand name that you do not own, Facebook may reject it or remove the page later. The same applies to trademarked names. If you own the trademark or the business, you can usually keep it, but you may need to verify ownership if Facebook challenges you.

The difference between page name and page username

Your page has two separate identifiers: the page name and the page username (also called the vanity URL). The page name is what appears at the top of your page and in search results. The username is the web address — for example, facebook.com/yourpagename.

You can change the page name once every 28 days using the steps above. The username has its own 28-day cooldown and is changed in a different place. To change your username, go to Settings, click Edit Page Info, and look for the "Page Username" or "Web Address" field. You can only set a username if your page has at least 25 followers.

If you want both to match, change the page name first, then wait a moment for the system to update, and then change the username. They do not sync automatically.

What happens to links and tags after you change the name

When you change your page name, old links to your page still work. If someone shared a link to your page before the name change, that link will still lead to your page — the web address does not break. Your followers will see the new name the next time they visit or the next time your page appears in their feed.

Tags and mentions of your page will also still point to your page, even though the name has changed. If someone tagged your old page name in a post, that tag will update to show your new name. You do not have to ask people to re-tag or re-share anything.

Why Facebook might not let you change your name right now

If you see a message saying you cannot change your page name, the most common reason is that you changed it within the last 28 days. Facebook enforces this cooldown strictly. You can check when you will be able to change it again by looking at the error message — it usually tells you the exact date.

Another reason is that you do not have admin rights to the page. If someone else created the page and you are just a regular member, you cannot change the name. Ask the page owner or an admin to change it, or ask them to promote you to admin status.

If the name you want to use is being rejected, try removing symbols, numbers, or words that might trigger Facebook's filters. Simplify the name and try again. If it is still rejected, the name may violate one of Facebook's policies — in that case, choose a different name.

Frequently Asked Questions

Can I change my page name more than once every 28 days?

No. Facebook enforces a strict 28-day cooldown between name changes. You cannot pay to skip this wait or request an exception. If you need to change the name again, you must wait until the 28 days have passed.

Will my followers be notified when I change my page name?

No notification is sent automatically. However, your followers may see the new name in their feed or when they visit your page. If the name change is important, you can post an announcement on your page to let people know.

Can I change my page name back to what it was before?

Yes, but you still have to wait 28 days between changes. If you changed your name and want to revert, you can do so — just wait for the cooldown to expire first.

What if someone else is using the name I want?

Facebook allows multiple pages with the same name, as long as they are different pages. You can have a page called "Coffee Shop" even if another page has that name. However, if a page is impersonating you or your business, you can report it to Facebook.

Does changing my page name affect my page's reach or followers?

No. Your follower count, engagement history, and reach remain the same. Changing the name does not reset your page or affect how Facebook's algorithm treats it.