You can change a Facebook page name through the page settings, and the process takes about two minutes

Go to your Facebook page, click the Settings button in the top right corner, then select Edit Page Info from the left menu. Find the Page Name field, type your new name, and click Save Changes. Facebook will update the name across your page when ready, though it may take a few minutes to show everywhere on the platform.

The name you choose must follow Facebook's naming rules: it cannot be purely numbers, cannot impersonate a real person or organization, and cannot use special characters or symbols in ways that look like spam. If you have already changed your page name recently, Facebook may limit how often you can change it again — the platform enforces a waiting period between changes, though the exact length varies.

Key Takeaways

  • Page name changes happen through Settings > Edit Page Info, and take effect within minutes.
  • Your page URL (the web address) does not automatically change when you rename the page, so old links still work.
  • Facebook limits how often you can change a page name, so plan your new name carefully before you save.
  • If your page is verified with a blue badge, changing the name may affect that status and require you to re-verify.

What happens to your page URL when you change the name

Your page's web address — the URL that appears in the browser bar — does not change automatically when you rename the page. If your page URL is facebook.com/myoldpagename, it stays that way even after you change the display name to something new. This means old links, bookmarks, and shares still point to your page correctly.

You can change the URL separately if you want it to match your new page name, but Facebook only allows this if your page has at least 25 followers. Go to Settings > Edit Page Info, scroll to Page Address (URL), and click Edit next to it. You can only change the URL once every 5 days, so choose carefully.

Restrictions on how often you can rename

Facebook does not publish the exact waiting period between page name changes, but most page owners report being able to change the name once every few weeks. If you try to change it again too soon, you will see a message saying you have to wait before making another change. The timer resets each time you successfully change the name.

This limit exists to prevent spam and impersonation. If you made a typo or chose a name you regret, you may have to wait before you can fix it, so double-check your spelling and phrasing before you click Save Changes.

How verified pages are affected by a name change

If your page has a blue verification badge, changing the page name may remove that badge temporarily. Facebook's verification system checks that your page name matches official records — when you change the name, the system may flag it for re-verification to make sure you are still the legitimate owner.

You do not need to do anything when ready; Facebook will notify you if re-verification is required. The process usually involves uploading a document that proves you represent the organization or person the page is for — a business license, government ID, or official letter. Re-verification can take a few days to a few weeks depending on how busy Facebook's review team is.

Names that Facebook will not allow

Facebook rejects page names that are purely numbers (like "12345"), names that use excessive symbols or special characters, and names that look like they are trying to impersonate a real person or well-known organization. You also cannot use Facebook's own name or trademarked terms in a way that suggests official affiliation.

If you try to save a name and Facebook blocks it, the system will tell you why. Common reasons are that the name violates community standards, looks like spam, or uses characters Facebook does not allow in page names. Try a simpler version without symbols, or rephrase to describe what your page does rather than copying an existing brand name.

Changing the name of a business page versus a community page

The steps are the same for business pages, community pages, and personal pages — all use Settings > Edit Page Info. The main difference is that business pages tied to a Facebook Shop or catalog may have additional fields you need to update. If your page is connected to an Instagram business account, changing the Facebook page name does not automatically change the Instagram name; you have to update Instagram separately through its own settings.

If your page is part of a larger organization with multiple admins, any admin can change the page name. All admins will see the change when ready, and followers will be notified that the page has a new name.

What to do if you cannot change the page name

If you see an error message when you try to save a new name, the most common reasons are: you are trying to change it too soon after the last change, the name violates Facebook's rules, or there is a temporary technical issue. Wait a few minutes and try again. If the problem persists, try a different browser or clear your browser cache.

If you believe the name you chose is legitimate and Facebook is blocking it by mistake, you can report the issue through Facebook's Help Center. Go to Settings > Help & Support, then select the option to report a problem. Describe what name you are trying to use and why you believe it should be allowed. Facebook's support team will review it, though response times vary.

Frequently Asked Questions

Will changing my page name affect my followers or posts?

No. Your followers stay on the page, all your posts remain visible, and your page history does not change. Only the name that appears at the top of the page updates. Followers will see a notification that the page name has changed, but they are not unfollowed or removed.

Can I change my page name back to what it was before?

Yes, but you have to wait the same amount of time between changes. If you changed your page name and want to revert, you will need to wait a few weeks before Facebook allows another change. Plan your name carefully to avoid having to change it multiple times.

Does changing the page name affect my Facebook Shop or catalog?

The page name change itself does not break your Shop or catalog, but if customers search for your old page name, they may not find you when ready. Update your Shop description and any linked websites to reflect the new name so customers can find you by searching.

What if my page name is in a language other than English?

Facebook allows page names in most languages and character sets. The same rules explore — no purely numbers, no excessive symbols, and no impersonation. If Facebook rejects a name in another language, try removing any special diacritical marks or simplifying the spelling.

Can I use spaces or hyphens in my page name?

Yes. Spaces and hyphens are allowed in page names. Avoid other symbols like @, #, or &, as Facebook often rejects names with those characters. Stick to letters, numbers, spaces, and hyphens for the best chance of approval.