You can change a Facebook page name yourself in a few minutes, but Facebook limits how often you can do it

Facebook lets you change your page name through the page settings menu. The process takes about two minutes. However, Facebook restricts how often you can change it — you can change your page name once every 28 days. If you have changed it recently, you will have to wait until that 28-day window closes before you can change it again.

The restriction exists to prevent confusion and spam. If you manage a business page or community page, plan your name change in advance so you do not waste your one monthly change on a mistake.

Key Takeaways

  • Go to your page, click Settings in the left menu, then select Page Info to find the name field and edit it directly.
  • Facebook enforces a 28-day waiting period between name changes, so you can only change it once per month.
  • Your page URL may not update when ready, and old links to your page will still work even after you change the name.
  • If your page name violates Facebook's naming rules (such as excessive symbols or misleading business claims), Facebook may reject the change or disable the page.

Step-by-step: changing your page name

Open your Facebook page and look for the Settings option in the left-hand menu. Click it. You will see a list of settings categories — select Page Info, which is usually near the top.

In the Page Info section, you will see a field labeled Page Name. Click on that field and type your new name. Facebook will show you a preview of how the name will appear. Once you are satisfied, click Save Changes. The new name takes effect when ready on your page.

If you do not see the Page Name field, check that you are logged in as the page admin, not as your personal account. Admins and editors can change the page name, but other roles cannot.

What happens to your page URL and old links

Your page URL — the web address people use to find your page — may not change right away. Facebook sometimes keeps the old URL active for a period of time. This is actually helpful: anyone who bookmarked your old page or shared the old link will still be able to reach your page, even though the name has changed.

If you want to check your current page URL, go to Settings, then About, and look for the Username field. That is the short web address people can use to find you. You can change your username separately from your page name, and that change also has a waiting period.

When Facebook will not let you change your page name

Facebook rejects page name changes that violate its naming rules. You cannot use excessive numbers, symbols, or characters that look like they are trying to impersonate someone else. You also cannot use names that make false claims about your business — for example, claiming to be an official store or government office when you are not.

If your change is rejected, Facebook will tell you which rule the name violates. Read the message carefully, adjust your name, and try again. If you repeatedly violate naming rules, Facebook may disable your page entirely.

Pages that have been reported for impersonation or fraud are sometimes locked from making changes at all. If your page is locked, you will see a message saying so when you try to edit the name. You will need to contact Facebook through their Help Center to unlock it.

Changing a page name for a business or organization

If you manage a business page, changing the name is the same process, but the stakes are higher. Your customers and followers know you by that name, and changing it can confuse them. Before you change it, post an announcement on your page explaining the change so people do not think they have followed the wrong page.

If you are rebranding your entire business, you may want to keep your old page and create a new one instead. This lets you preserve your follower history and reviews on the old page while building a fresh presence under the new name. You can link the two pages in your About section so followers can find the new one.

Changing a page name after a merger or acquisition

If your business has merged with another company or been acquired, you may need to change your page name to reflect the new ownership. Do this the same way as any other name change. However, if the old page has significant history — lots of followers, reviews, or posts — consider keeping it active and creating a redirect to the new page instead of renaming it.

Facebook does not have a built-in redirect tool, but you can add a link to your new page in the About section and pin a post at the top of the old page announcing the change. This protects your search engine ranking and keeps followers from getting lost.

Frequently Asked Questions

Can I change my page name more than once a month?

No. Facebook enforces a strict 28-day waiting period between name changes. If you have already changed your page name, you must wait until 28 days have passed before you can change it again. Plan your name change carefully to avoid wasting your monthly change.

What if I change my page name and then want to change it back?

You will have to wait 28 days. The waiting period applies to every change, including reverting to an old name. If you made a mistake, you are stuck with the new name for a month. This is why it is worth double-checking your new name before you save it.

Does changing my page name affect my followers or engagement?

No. Your followers stay on your page, and their engagement history (likes, comments, shares) remains the same. The page itself does not change — only the name that appears at the top. However, people searching for your old name will not find you until they learn the new name.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not excessive ones. Emojis are generally not allowed in page names. Stick to letters, numbers, and basic punctuation like hyphens and apostrophes. If you try to use too many symbols, Facebook will reject the change and tell you why.

What if Facebook says my page name violates their rules?

Read the rejection message — it will tell you which rule your name breaks. Common issues are impersonation (claiming to be an official business you do not own), excessive symbols, or misleading claims. Revise your name to follow the rules and try again. If you believe the rejection is a mistake, you can appeal through Facebook's Help Center.