Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can change the name of a Facebook page you manage, but the platform restricts how frequently you can make the change. Facebook allows you to change your page name once every 28 days. If you have never changed it before, you can do so right away. If you changed it recently, you will see a countdown timer telling you when the next change becomes available.

The process itself takes only a few minutes and happens in your page settings. The name change goes live when ready once you confirm it, and your followers will see the new name right away. However, there are a few rules about what you can name your page, and some changes may require Facebook to review your request before approving it.

Key Takeaways

  • You can change your page name once every 28 days through your page settings, and the change takes effect when ready.
  • Facebook reviews certain name changes—particularly those that add or remove words that look like business claims—before approving them, which can take a few hours to a few days.
  • Your page username (the custom URL) is separate from your page name and follows different rules; you can only set a username once.
  • Changing your page name does not affect your page history, followers, or posts; everything stays attached to the same page.
  • Facebook will reject names that impersonate real people or organizations, contain excessive symbols or numbers, or violate their community standards.

How to change your page name in the settings menu

Open Facebook and go to your page. Click the Settings button in the top right corner of your page header. On the left side menu, select Edit Page Info or Page Info (the exact label varies depending on your device and which version of Facebook you are using).

Find the field labeled Page Name at the top of the page information section. Click on the name to edit it. Type your new page name into the text field. You can use up to 255 characters, though shorter names are easier for people to remember and search for.

Once you have entered the new name, scroll down and click Save Changes or Save. If your new name does not trigger a review, the change takes effect when ready. If Facebook needs to review it, you will see a message saying your name change is pending, and you will receive a notification once it is approved or rejected.

When Facebook reviews your name change and how long it takes

Facebook automatically reviews certain types of name changes before they go live. The platform is most likely to review changes when you add words that sound like business claims—for example, changing from "Sarah's Bakery" to "Sarah's Award-Winning Bakery" or adding words like "official," "verified," or "authentic." Facebook wants to prevent pages from making false claims about themselves.

A review typically takes a few hours to a few days. During that time, your old page name remains visible to the public, and your new name appears only to you. You will receive a notification in your Facebook notifications when the review is complete. If Facebook approves the change, it goes live when ready. If they reject it, they will tell you why and you can try a different name.

Names that Facebook commonly rejects include those that impersonate a real person or well-known organization, contain excessive numbers or special characters, or violate Facebook's community standards. If your name is rejected, you can edit it and resubmit it for review without waiting for the 28-day timer to reset.

The difference between your page name and your page username

Your page name is what appears at the top of your page and in search results. Your page username (also called a custom URL) is the web address people use to find your page—for example, facebook.com/yourpagename. These are two separate things, and they follow different rules.

You can change your page name as often as the 28-day rule allows. Your username, however, can only be set once. Once you create a custom username, you cannot change it. If you have not yet created a username for your page, you can set one in the same Page Info section. If you already have one and want a different web address, you would need to create a new page.

Your username must be at least 5 characters long and can contain only letters, numbers, periods, and underscores. Facebook will tell you when ready if a username is already taken or does not meet their rules.

What happens to your page when you change the name

Changing your page name does not affect anything else about your page. Your follower count stays the same, all your old posts remain on the page, and your page history is preserved. People who already follow your page will continue to follow it under the new name. The page ID—a number Facebook uses internally to track your page—never changes.

Your page will appear in search results under the new name within a few hours. However, if people have bookmarked your old page URL or shared links to your page, those links will still work and will direct them to your page under its new name. You do not need to update any external links or tell people to re-follow you.

Common mistakes to avoid when changing your page name

Do not add words that sound like business claims unless they are accurate. Phrases like "official," "verified," "award-winning," "best," or "number one" trigger Facebook's review process and may be rejected if Facebook thinks they are misleading. Stick to straightforward descriptive names.

Do not use excessive numbers, symbols, or special characters. Names like "Sarah's Bakery 123!!!" or "***The Best Bakery***" are harder to search for and may be rejected. Keep your name clean and readable.

Do not try to change your page name more than once every 28 days. If you attempt to change it before the timer runs out, Facebook will show you an error message and tell you when you can change it again. Plan your name change in advance if you know you want to rebrand.

Do not confuse your page name with your username. If you want to change your web address, you cannot do that after you have set a username. You would need to create a new page instead.

What to do if Facebook rejects your name change

If Facebook rejects your name change, they will send you a notification explaining why. The most common reasons are that the name impersonates someone else, contains false claims, or violates community standards. Read the rejection message carefully to understand what rule your name broke.

Go back to your page settings and edit the name to remove the problematic words or phrases. For example, if you tried "Official Sarah's Bakery" and it was rejected, try just "Sarah's Bakery" instead. You can resubmit the new name for review when ready without waiting for the 28-day timer. There is no limit to how many times you can resubmit a rejected name, as long as each version is different.

If you believe Facebook made a mistake and your name should be allowed, you can appeal the decision. Look for an Appeal button or link in the rejection notification. Facebook will review your appeal, though the outcome may be the same if the name still violates their rules.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. Changing your page name back to a previous name counts as a regular name change and is subject to the same 28-day rule. If you changed your name and want to revert it, you will need to wait 28 days from your last change before you can do so.

Does changing my page name affect my page's search ranking or visibility?

Changing your page name does not hurt your page's visibility on Facebook or in search engines. Your page ID remains the same, so Facebook's algorithm still recognizes it as the same page. However, if your old name was well-known and people searched for it by name, they may have a harder time finding you under the new name until they get used to it.

What if someone else is using the page name I want?

Facebook allows multiple pages to have the same name. You can name your page the same thing as another page. However, your page will be distinguished by your username (custom URL) and your page ID. If you want a unique web address, you will need to choose a username that is not already taken.

Can I change my page name on mobile, or do I have to use a computer?

You can change your page name on mobile using the Facebook app or mobile website. Open your page, tap the menu icon (three horizontal lines), select Settings, then Edit Page Info, and edit your page name the same way you would on a computer.

How long does it take for the new page name to show up everywhere on Facebook?

If your name change does not require a review, it takes effect when ready and appears everywhere on Facebook within a few minutes. If Facebook needs to review your name, it can take a few hours to a few days. During the review period, your old name remains visible to the public.