Yes, you can change your Facebook page name, but Facebook limits how often you can do it

You can rename a Facebook page you manage, but the platform restricts how frequently you make the change. Facebook allows you to change your page name once every 28 days. If you try to change it before that window closes, you will see a message telling you when you can make the next change.

The process itself takes less than a minute. You do not need to contact Facebook support or wait for approval — the change goes live when ready after you save it. However, there are a few rules about what you can name your page, and some page types have additional restrictions.

Key Takeaways

  • You can change your page name once every 28 days, and the change takes effect when ready without needing Facebook approval.
  • You must have admin access to the page, and you make the change through the page settings, not your personal profile settings.
  • Facebook does not allow page names that impersonate real people, businesses, or organizations, or that use excessive symbols, numbers, or misleading language.
  • If your page is verified (has a blue checkmark), changing the name may affect your verification status depending on how different the new name is.
  • The page's web address (URL) does not change automatically when you rename the page, so old links will still work.

Where to find the page name setting

Open Facebook and go to the page you manage. Click the Settings button near the top right of the page (it looks like a gear icon or appears in a menu). On the left side, you will see a menu — click General.

Under the General section, look for Page Name. You will see your current page name with an Edit button next to it. Click that button, type your new name in the text box, and then click Save Changes. The new name appears on your page within seconds.

If you do not see the Edit button, you may not have admin access to the page. Only people with admin or editor roles can change the page name. If you are the page owner but still cannot see the option, try logging out and back in, or use a different browser.

What Facebook does not allow in a page name

Facebook has rules about what text you can use for a page name. You cannot use a name that impersonates a real person, a real business, or a real organization — even if you add words like "fan of" or "not the real." If Facebook thinks your page name is misleading or designed to trick people, the change will be rejected.

You also cannot use excessive numbers, symbols, or special characters. A few numbers or symbols are fine (like "2024" or an ampersand), but a name that is mostly numbers or symbols will not be accepted. Avoid all caps for the entire name, as Facebook treats that as shouting and may reject it.

If your page is for a business, organization, or public figure, the name must match the real name of that entity. You cannot rename a business page to something completely unrelated, even if you own the business.

How verification status changes when you rename

If your page has a blue checkmark (verification badge), a name change may affect it. If you change the name slightly — for example, from "Smith's Bakery" to "Smith Bakery" — your verification usually stays in place. If you change it significantly — for example, from "Smith's Bakery" to "The Best Baking Co." — Facebook may remove the verification badge.

You can request verification again after the name change, but there is no may provide it will be approved. Facebook verifies pages based on whether the page represents a real, notable person, business, or organization. If your new name makes the page harder to identify as that entity, verification becomes less likely.

What happens to your page URL and old links

When you change your page name, the web address (URL) does not change automatically. If your page URL is facebook.com/smithsbakery, it stays that way even if you rename the page to "Smith's Artisan Bakery." This is actually helpful — any links people shared to your old page will still work.

However, you can choose to change your page URL separately if you want it to match your new name. You can do this once per page, and only if your page has at least 25 followers. Go to Settings, click General, find Page Address, and click Edit. Type your new URL and save. After you change it, the old URL will no longer work, so update any links you control (like on your website or in your email signature).

The 28-day waiting period explained

Facebook enforces the 28-day rule to prevent pages from changing names constantly, which could confuse followers or be used to evade enforcement. If you change your page name and then try to change it again before 28 days have passed, you will see a message that says something like "You can change your page name again on [date]."

This timer resets each time you make a change. If you change your name on January 1st, you cannot change it again until January 29th. If you change it again on January 29th, the next change window opens on February 26th. There is no way to bypass this waiting period, and it applies to all page types.

Renaming a page for a business, organization, or public figure

If you manage a page for a business or organization, the new name must be the official name of that business or organization. You cannot rename a restaurant's page to a made-up name or a nickname, even if customers call it that. Facebook checks this more strictly for verified pages and pages in certain categories.

If you are renaming a page for a public figure (a celebrity, politician, or well-known person), the name must match how that person is officially known. You cannot shorten it, add a nickname, or change it to something the person prefers but is not their legal or professional name.

Frequently Asked Questions

Can I change my page name more than once every 28 days?

No. Facebook enforces a strict 28-day waiting period between name changes. You cannot bypass this limit, and it applies to all pages regardless of size or type. If you need to change the name again, you will have to wait until the 28-day window closes.

Will my followers see the name change right away?

Yes. The name change takes effect when ready and appears on your page, in followers' feeds, and in search results within seconds. You do not need to wait for Facebook to approve it. Followers will see the new name the next time they visit your page or see a post from it.

What if Facebook rejects my new page name?

Facebook will tell you why the name was rejected — usually because it violates naming rules (impersonation, excessive symbols, misleading language). Read the rejection message, choose a different name that follows the rules, and try again. You can attempt as many times as you want within the 28-day window.

Does changing my page name affect my page's performance or reach?

No. Changing the name does not affect how many people see your posts, your follower count, or any analytics. Your page history, posts, and engagement stay exactly the same. The only thing that changes is the name that appears on your page and in search results.

Can I change my page name if I do not have a verified badge?

Yes. Verification status does not affect your ability to change the name. You can rename an unverified page just as easily as a verified one. The 28-day rule applies to all pages, whether verified or not.