How to Change the Name on a Facebook Page

Yes, you can change a Facebook page name, but Facebook limits how often you can do it

You can change the name of a Facebook page you manage, but the platform restricts how frequently you can make the change. Facebook allows you to change your page name once every 28 days. If you try to change it before that window closes, you'll see a message telling you when you're next may be able to access to make a change.

The process itself takes just a few clicks, and the change goes live when ready. However, there are some names Facebook won't allow — for instance, you can't use special characters, excessive punctuation, or misleading information designed to impersonate someone else or a different business.

Key Takeaways

You can change a Facebook page name once every 28 days, and the change takes effect right away.
Go to your page settings, select "Edit Page Info," and look for the name field to make the change.
Facebook rejects names with excessive symbols, numbers used as letters, or claims designed to deceive people about who runs the page.
If you're changing a business page name, tell your followers about the change so they don't lose track of you.
You cannot change the page's username (the part that appears in the URL) as often — that has its own separate rules.

Step-by-step: changing your page name

Open your Facebook page and look for the settings icon (a gear or three horizontal lines, depending on your device). Tap or click it, then select "Edit Page Info" or "Settings and Privacy" followed by "Settings." You should see a section labeled "Page Info" or "General."

Find the field that shows your current page name. Click or tap to edit it, type your new name, and then save. Facebook will ask you to confirm the change. Once you do, the new name appears on your page when ready — your followers will see it right away.

If you don't see an "Edit Page Info" option, make sure you're logged in as someone with admin or editor access to the page. Page roles matter: only admins and editors can change the page name, not followers or people with lower permission levels.

Names Facebook won't allow

Facebook has specific rules about what a page name can contain. You cannot use excessive numbers, symbols, or punctuation — for example, "B00K5T0R3!!!" or "***PIZZA***" will be rejected. The platform is trying to prevent names that are hard to read or designed to game the search algorithm.

You also cannot use a page name that impersonates a real person, a public figure, or a different business. If you run a fan page about a celebrity, for instance, you need to make it clear in the name that it's a fan page, not the official account. Names like "Taylor Swift" alone would be rejected; "Taylor Swift Fan Page" would pass.

If your name change is rejected, Facebook will tell you why. Read the message carefully — it usually points to the specific rule you've broken. Edit the name to follow the rule and try again.

The difference between page name and page username

Your page has two separate identifiers: the display name (what people see) and the username (the part in your page URL). When you change the page name using the steps above, you're changing the display name only.

The username — for example, facebook.com/yourpagename — is different. You can change your username, but Facebook has stricter rules and longer waiting periods for username changes. You can change your username once every 60 days, and you need to have had the page for at least 25 days before you can change it the first time. To change your username, go to Settings, find "Page Info," and look for the "Username" field.

What happens to your followers and messages when you change the name

Your followers stay connected to your page when you change the name — they don't have to re-follow you or do anything on their end. The page itself doesn't change; only the label does. All your posts, photos, and message history remain exactly where they are.

However, people who don't follow you might not find your page as easily if the new name is very different from the old one. If you're changing from "Smith's Bakery" to "The Daily Bread," search results will eventually catch up, but it may take a few days. During that time, someone searching for your old name might not see you in the results.

If your page has a lot of followers, consider posting an announcement before or right after the name change so people know it's still you. A straightforward post like "We've updated our page name to [new name] — same great content, new look" prevents confusion.

If you've hit the 28-day limit

If you try to change your page name and Facebook tells you that you're not may be able to access yet, you'll see a message showing exactly when you can make the next change. There's no way to speed this up or request an exception — you have to wait the full 28 days.

If you made a typo or realized when ready that you chose the wrong name, you're stuck with it until the 28-day window passes. Plan your page name carefully before you make the change, especially if you're setting up a new page.

The 28-day rule applies per page, not per account. If you manage multiple Facebook pages, you can change the name on one page, then when ready change the name on a different page you manage. The restriction is tied to each individual page.

When to call Facebook support

If your name change was rejected and you don't understand why, or if you believe the rejection was a mistake, you can report the issue to Facebook. Go to Settings, scroll to the bottom, and look for "Report a Problem" or "Help & Support." Describe what happened and why you think your name should be allowed.

Facebook's support team reviews these reports, but responses can take several days or longer. In the meantime, try editing your name to remove any symbols, numbers used as letters, or potentially confusing elements, then submit it again. Often a small adjustment will get the name through.

If your page was disabled or you lost access to it, that's a different issue from a name change and requires a separate support request. You'll need to prove you own or manage the page.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 28 days between changes. If you changed your name and want to revert, you'll need to wait until the 28-day window passes, then change it back. There's no "undo" button that bypasses the waiting period.

Does changing my page name affect my Facebook ads or business account?

No. Your ads, payment information, and business account settings stay the same. The name change is cosmetic — it doesn't touch the backend systems that run ads or billing. Your ad campaigns will continue to run without interruption.

What if someone else created a page with the name I want?

You cannot force another page to change its name or take it down just because you want to use that name. Facebook allows multiple pages with the same or very similar names. If the other page is impersonating you or your business, you can report it to Facebook, but that's a separate process from changing your own page name.

Can I change my page name on mobile, or do I have to use a computer?

You can change your page name on mobile using the Facebook app or mobile website. The steps are the same: open Settings, find Edit Page Info, locate the name field, and save your changes. Mobile and desktop both work equally well for this task.

This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.