You can change your Facebook business name in your Page settings, but the process depends on whether you own the Page and how recently you changed it

If you manage a Facebook Page for your business, you can change the name through the Page settings menu. The steps are straightforward: go to your Page, click Settings, select Edit Page Info, and update the name field. Facebook allows name changes, but there are timing restrictions — you cannot change your Page name more than once every 28 days. If you changed it recently and need to change it again, you will have to wait until the 28-day window closes.

The name you enter should match your actual business name or the name you want customers to see. Facebook does not require your Page name to match your personal account name, and you can use spaces, numbers, and most punctuation. However, Facebook will reject names that look like spam, impersonate someone else, or use excessive symbols or emojis.

Key Takeaways

  • Change your Page name by going to Settings, clicking Edit Page Info, and updating the name field — the change takes effect when ready.
  • You must wait 28 days between name changes, so plan ahead if you know you will need to rebrand.
  • Your Page URL (the web address) does not change when you rename your Page, so customers can still find you at the old link.
  • If you do not own the Page but manage it, you need admin access to change the name — contact the Page owner if you lack permission.
  • Facebook may reject names that look like spam, use excessive symbols, or appear to impersonate another business.

Where to find the name change option in Page settings

Open your Facebook Page and look for the Settings button, usually located near the top right of the Page cover photo. Click Settings, then scroll down to find Edit Page Info. This section contains your Page name field, along with other basic information like your category, phone number, and website.

Once you click into the name field, delete the current name and type the new one. Facebook will show you a preview of how the name will appear on your Page. After you save the change, it goes live when ready — your followers will see the new name right away, and the change will appear in search results within a few hours.

The 28-day waiting period between name changes

Facebook enforces a 28-day rule to prevent Pages from constantly switching names in ways that confuse followers or hide spam activity. If you try to change your name before 28 days have passed since your last change, Facebook will show you an error message telling you when you can change it again.

This rule applies even if you made a typo or changed your mind when ready after the first change. The timer starts from the moment you saved the previous name change, not from when you attempted it. If you know you will need to rebrand, plan the change in advance so you do not get stuck waiting.

What happens to your Page URL and customer links

Your Page URL — the web address customers use to find you — does not change when you rename your Page. If your Page was at facebook.com/YourOldBusinessName, it stays at that address even after you change the name to something new. This is actually helpful because any links you have shared, any ads pointing to your Page, and any bookmarks customers saved will still work.

However, if you want a URL that matches your new business name, you may be able to change your Page username (a different setting from your Page name). Page usernames have their own rules and availability — you can only change your username once every 60 days, and the username you want must not already be taken. Go to Settings, then look for Username under the Page Info section.

Permission requirements: Do you own or manage the Page?

Only people with admin access to the Page can change its name. If you manage the Page but do not own it, you need the owner to grant you admin rights before you can make this change. Admin rights are different from editor or moderator rights — those roles let you post and manage comments but not change Page settings.

If you are not sure what access level you have, go to Settings and look for Roles. This section shows your current role and lists other people who have access to the Page. If you see your name listed as Editor or Moderator, contact the Page owner and ask them to promote you to Admin so you can change the name.

Names Facebook will reject and why

Facebook has automated systems that flag certain types of names as spam or against their rules. Names that use excessive symbols, numbers in place of letters (like "B00ks" instead of "Books"), or strings of emojis will be rejected. Names that appear to impersonate a well-known person or brand, or that include phrases like "Click Here" or "Buy Now," are also likely to be rejected because they look like spam.

If Facebook rejects your name, the error message will usually tell you why. Common reasons include using too many special characters, including a URL or email address, or using a name that violates their Community Standards. Try simplifying the name, removing symbols, or rewording it to focus on what your business actually does.

What to do if you cannot change your name

If you are locked out of the name change option, the most common reason is that you changed the name fewer than 28 days ago. Check your Page activity log or Settings to see when the last change was made, and calculate when the 28-day window will close. You can set a reminder on your phone or calendar so you do not forget.

If you have waited 28 days and still cannot change the name, or if Facebook rejected your new name multiple times, try clearing your browser cache and logging in again. If the problem persists, you can report the issue to Facebook through their Help Center. Go to Settings, scroll to Help, and select Report a Problem. Describe what happens when you try to change the name and include a screenshot if possible.

Frequently Asked Questions

Does changing my Page name affect my followers or messages?

No. Your followers stay subscribed to your Page, and all your past messages and posts remain intact. The only thing that changes is the name people see when they visit your Page or search for you. Followers will see a notification that your Page name changed, but they do not have to do anything on their end.

Can I change my Page name to something completely different from my business?

Yes, but Facebook may reject it if the new name looks like spam or impersonates another business. If you are rebranding and want to use a name that is very different from your current one, make sure it clearly identifies what your business does so it does not trigger Facebook's spam filters.

What if someone else took the username I want?

If the Page username you want is already taken, you cannot use it. You can only change your username once every 60 days, so choose carefully. Your Page name and username are separate — you can have a different username than your Page name, and you can change the Page name more often than the username.

Will my ads still work if I change my Page name?

Yes. Active ads will continue to run and direct people to your Page under the new name. The ads themselves do not need to be updated unless you want to change the ad copy or images. Your ad account and billing remain connected to the Page regardless of the name change.

Can I revert to my old Page name after changing it?

Yes, but you have to wait 28 days from the most recent change. If you changed your name and want to go back, you can do so after the waiting period ends. Keep in mind that you can only change the name once every 28 days, so plan carefully if you think you might want to switch back.