Yes, you can change your Facebook business page name, but Facebook limits how often you can do it
You can change your Facebook business page name yourself through the page settings. Facebook allows one name change every 14 days, so if you changed it recently, you may have to wait before changing it again. The process takes about two minutes and does not require Facebook approval — the new name goes live when ready.
The name change applies only to your page. Your username (the custom URL people use to find you) stays the same unless you change it separately. Your followers see the new name right away, and the change shows up in their feed as a page update.
Key Takeaways
- You can change your business page name once every 14 days through the page settings menu without waiting for approval.
- The page name and the username are separate — changing one does not change the other.
- Your followers see the name change as a notification in their feed, and old posts keep the new name.
- If you have violated Facebook's naming rules, the platform may prevent you from changing your name or may revert a recent change.
- Changing your page name does not affect your business hours, contact information, or any other page details.
How to change the name through page settings
Open your Facebook business page and click the Settings tab at the top. On the left side, select "Page Info." Find the row labeled "Page Name" and click the pencil icon next to it. Type the new name into the field and click Save Changes.
The name change takes effect when ready. You do not need to refresh the page or log out. If you see an error message saying you cannot change the name yet, you have already changed it within the last 14 days and must wait until the window closes.
What Facebook's naming rules allow and block
Facebook requires business page names to match your actual business name or a widely recognized version of it. You cannot use all capital letters, excessive punctuation, numbers in place of words (like "4" instead of "for"), or symbols that do not belong in a real business name. Pages for restaurants, shops, and service businesses must use the legal business name or a name customers actually call the business.
If your page name violates these rules, Facebook may block the change or revert a recent name change without warning. The platform also blocks names that impersonate other businesses or use trademarked names you do not own. If your change was reverted, check the notification Facebook sends to your page inbox — it usually explains which rule was broken.
The difference between page name and username
Your page name is what appears at the top of your page and in search results. Your username (also called a custom URL) is the web address people use to find you — it looks like facebook.com/yourname. Changing the page name does not change the username, and changing the username does not change the page name.
If you want to change your username as well, go to Settings, click "Page Info," and find the "Username" field. You can change your username once every 14 days, just like your page name. The old username stops working, so update any links you have posted elsewhere.
What happens to your page when you change the name
All your old posts keep the new page name — Facebook does not show the old name anywhere. Your followers see a notification that the page name changed, similar to when someone changes their personal profile name. The notification appears in their feed and in the page's activity log.
Your page history, reviews, photos, and posts all stay the same. Your follower count does not change. Messages from customers and any pinned posts remain exactly as they were. The only thing that changes is what the page is called.
When you might need to wait or contact Facebook
If you see a message that says you cannot change your name, the 14-day window has not closed yet. Count back 14 days from your last name change — you can try again after that date passes. If you changed the name more than 14 days ago and still cannot change it, your page may have violated Facebook's naming rules and been flagged.
If your page name was reverted or you cannot change it after 14 days, check your page inbox for a message from Facebook explaining the issue. If there is no message, go to Settings, click "Help," and select "Report a Problem." Describe what you are trying to do and what error message you see. Facebook usually responds within a few days.
Reasons to change your business page name
Businesses change page names when they rebrand, merge with another company, or correct a misspelling. Some pages change names to match a new product line or to drop outdated language. If your business name changed legally, updating your Facebook page name keeps it consistent with your other online presence.
Changing the page name is also useful if you started with a temporary name and now want to use your real business name. The sooner you make the change, the sooner customers searching for your actual name will find you.
Frequently Asked Questions
Will my followers be notified when I change the page name?
Yes. Facebook sends a notification to your followers' feeds showing that the page name changed. The notification appears similar to a post and shows the old name and the new name. Followers cannot comment on or react to the notification, but they will see it.
Can I change my page name more than once every 14 days?
No. Facebook enforces a 14-day waiting period between name changes. If you try to change the name before 14 days have passed, you will see an error message telling you when you can change it next. The timer resets each time you make a change.
What if someone else owns the business name I want to use?
Facebook does not prevent you from using a name that another page already uses, but it may block the change if it appears you are impersonating another business. If the name is trademarked and you do not own the trademark, Facebook can remove your page or prevent the name change. Use a name that clearly identifies your business and does not copy another company's branding.
Does changing the page name affect my Facebook ads or promotions?
No. Your ads, promotions, and any active campaigns continue to run under the new page name. The change does not pause or reset anything. Customers who click your ads will see the new page name when they arrive at your page.
Can I change my page name if my page is restricted or in violation?
If your page is under review or has been restricted for violating Facebook's rules, you may not be able to change the name until the issue is resolved. Check your page inbox for messages from Facebook about any violations. If you see a restriction notice, follow the steps Facebook provides to address the issue before attempting another name change.