You can change your Facebook business page name, but Facebook limits how often and the process depends on whether you own the page
Yes, you can change your Facebook business page name. Facebook allows page owners to edit the page name through the page settings menu. The change takes effect when ready, though it may take a few minutes to appear across all Facebook surfaces. However, Facebook restricts how often you can make this change — you can only change your page name once every 28 days. If you try to change it more frequently, Facebook will block the request and tell you when you can change it again.
The restriction exists to prevent confusion and spam. If you manage multiple pages or made a mistake with your first change, you will need to wait the full 28 days before trying again. There is no way to bypass this waiting period, even if you contact Facebook support.
Key Takeaways
- You can change your business page name once every 28 days through the page settings menu under "Edit Page Info."
- The name change takes effect when ready but may take a few minutes to appear everywhere on Facebook.
- If you do not own the page, you cannot change the name — only the page owner or someone with the Admin role can make this change.
- Changing your page name does not change your page URL or username unless you manually update those separately in a different settings section.
- Facebook may reject a name change if it violates their naming policies, such as using symbols, numbers, or misleading business information.
Where to find the page name setting
Open your Facebook business page and look for the settings icon in the top right corner of the page header. Click it and select "Edit Page Info" from the dropdown menu. You will see a section labeled "Page Name" near the top of the settings panel. Click on the name field to edit it, type your new name, and click "Save Changes."
If you cannot find the "Edit Page Info" option, you may not have Admin access to the page. Only the page owner and people with the Admin role can change the page name. If someone else created the page, ask them to add you as an Admin, or ask them to make the change directly.
The 28-day waiting period between changes
Facebook enforces a 28-day cooldown after each name change. If you try to change the name before 28 days have passed, Facebook will show you a message saying you cannot change it yet and will tell you the exact date when you can try again. This timer resets each time you make a change, so if you change the name on January 1st, you cannot change it again until January 29th.
The waiting period applies to every page owner equally — there are no exceptions, and Facebook support cannot override it. If you made a mistake with your first change, you will need to wait the full 28 days. Plan your name changes carefully to avoid this situation.
What happens to your page URL and username when you change the name
Changing your page name does not automatically change your page URL or username. Your URL (the web address people use to visit your page) and your username (the handle that appears after facebook.com/) stay the same unless you change them separately. This is actually useful — your followers can still find you at the old URL even after you change the page name.
If you want to change your URL or username to match your new page name, you can do that in a different part of the settings. Go to "Settings" and look for "Page Info," then find the section labeled "Username" or "Page URL." You can change this once, so choose carefully. Unlike the page name, you cannot change your username back to what it was before.
Reasons Facebook might reject your name change
Facebook has naming rules for business pages. Your page name cannot include excessive numbers, symbols, or characters that look like they are trying to game the system (like asterisks or extra spaces). It also cannot be misleading — for example, you cannot name your page after a famous brand or person if your business has nothing to do with them. Facebook also rejects names that include profanity or hateful language.
If Facebook rejects your name change, it will tell you why and ask you to choose a different name. Read the rejection message carefully — it usually points to the specific rule you violated. Common rejections happen when people try to add keywords or hashtags to their page name. Keep your page name straightforward and directly related to your actual business.
Changing the name of a page you do not own
If you do not own the page but manage it, you cannot change the page name unless the owner has given you the Admin role. Ask the page owner to add you as an Admin through the "Settings" menu under "Page Roles." Once you have Admin access, you can follow the same steps listed above to change the name.
If the page owner is no longer involved and you cannot reach them, Facebook does not have a process to transfer ownership or override their control. You would need to create a new page under your own account and rebuild your audience there. This is why it is important to clarify who owns a business page before you start managing it.
How to plan a name change without losing followers
Your followers will not automatically see a notification that your page name has changed, but the new name will appear on their feeds and in search results within a few minutes. To make sure people know about the change, post an announcement on your page explaining the new name and why you changed it. This is especially important if you are rebranding or if the new name is significantly different from the old one.
If you have a username or custom URL, consider whether you want to change that too. Changing your URL means old links to your page will not work, so update any links on your website or other social media profiles. If you are not sure whether to change the URL, leave it alone — the page name and URL can be different, and that is fine.
Frequently Asked Questions
Can I change my page name more than once every 28 days?
No. Facebook enforces a strict 28-day waiting period between name changes, and there is no way to bypass it. Plan your name changes carefully and make sure the new name is what you actually want before you save it.
Will my followers lose access to my page if I change the name?
No. Your page URL stays the same unless you manually change it, so followers can still find you. The page name change appears in their feeds and in search results within a few minutes, but it does not affect their ability to access your page or see your posts.
What if Facebook rejects my name change?
Facebook will tell you why it rejected the name and ask you to choose a different one. Common reasons include using too many numbers or symbols, using a name that is misleading or unrelated to your business, or using profanity. Read the rejection message and try a simpler, more straightforward name.
Do I need to change my page URL when I change my page name?
No. Your page URL and page name are separate, and you can change one without changing the other. Many businesses keep the same URL even after changing their page name. If you do want to change the URL, you can do that once in the page settings, but old links will stop working.
Can someone else change my page name if they have access?
Yes. Anyone with the Admin role can change the page name. If you do not want others to change it, remove their Admin access or downgrade them to a lower role like Editor or Moderator. Only Admins can change page settings like the name.