You can change your Facebook page name directly from your page settings, and Facebook allows most changes without waiting periods

Open your Facebook page, click the Settings icon in the top right, select Settings and privacy, then Settings. On the left menu, choose General, then find Page name and click Edit. Type your new name and click Save changes. The change takes effect when ready.

Facebook does place limits on how often you can change your page name. You can change it once every 60 days after your first change. If you have never changed your page name before, you can do it right away with no waiting period. If you changed it recently and hit the 60-day limit, Facebook will tell you the exact date you can change it again when you try to edit.

The name you choose must follow Facebook's Page Name Policy: no all-caps text (unless it is an acronym like "USA"), no excessive punctuation or symbols, no misleading information about what your page is, and no impersonation of a person or organisation you do not represent. If your new name breaks these rules, Facebook will reject the change and explain why.

Key Takeaways

  • Go to Settings and privacy, then Settings, then General, then Page name to edit your page name from any device.
  • Your first page name change has no waiting period, but each change after that must be at least 60 days apart.
  • Facebook rejects names that are all caps (except acronyms), use excessive symbols, or misrepresent what your page is about.
  • The change takes effect when ready once you save it, and your followers will see the new name right away.

What happens to your page URL when you change the name

Your page URL — the web address people use to find you — does not change when you change your page name. If your page URL is facebook.com/myrestaurant, it stays that way even if you rename the page to "My Restaurant 2.0". This is useful because anyone who bookmarked your old page or shared the link will still reach you.

You can change your page URL separately if you want it to match your new page name, but you can only do this once. Go to Settings and privacy, then Settings, then General, and look for Page address (URL). Click Edit and type the new address. Facebook will tell you if that address is already taken by another page.

Restrictions and rules you need to know

Facebook does not allow you to change your page name to something that impersonates a real person, a public figure, or an organisation you do not own or represent. If you run a fan page about a celebrity, your page name must make clear it is a fan page — something like "Fans of [Celebrity Name]" rather than just the celebrity's name alone.

You cannot use a page name that is misleading about what your page actually is. If your page is about gardening tips, you cannot name it "Official Nike Store" to trick people into visiting. Facebook's automated systems and human reviewers catch these violations and reject the name change.

If your page has been flagged for violating Facebook's Community Standards, you may not be able to change your page name until the violation is resolved. Contact Facebook through your Settings if you believe your page was flagged in error.

Changing your page name on mobile versus desktop

The steps are the same whether you use Facebook on a phone or a computer. Open the Facebook app or website, go to your page, tap or click the Settings icon (three horizontal lines on mobile, a gear icon on desktop), and follow the same path: Settings and privacy, then Settings, then General, then Page name.

On mobile, the Settings menu may look slightly different depending on whether you use iPhone or Android, but the option you are looking for is always labeled Settings and privacy. If you cannot find it, scroll down in the menu — it is usually near the bottom.

What to do if Facebook rejects your new page name

If you try to save a new page name and Facebook shows an error message, read it carefully — Facebook tells you exactly why the name was rejected. Common reasons include: the name is all caps without being an acronym, the name is already used by another page, the name violates the impersonation policy, or the name contains symbols Facebook does not allow.

If the rejection message is unclear, try a different name that follows the rules above. If you believe Facebook rejected your name by mistake, you can report the issue through Settings. Go to Settings and privacy, then Settings, then Help, then Report a problem, and describe what happened.

Changing a page name after a business rebrand or merger

If your business changed its name, merged with another company, or rebranded, you can change your page name to match. Make sure your new page name matches the legal name of your business or the name you use publicly. If customers know you by a different name than your legal name, use the name they know you by — that is what matters for finding you.

If you are merging two pages into one, you cannot combine them directly. Instead, create a new page with the merged name, move your followers over by posting about the change on your old page with a link to the new one, and then let the old page become inactive. Facebook does not have a tool to merge pages, so this manual process is the standard approach.

How long the change takes to show everywhere

Your new page name appears on your page when ready after you save it. However, it may take a few hours to show up everywhere on Facebook — in search results, in your followers' feeds, in tags, and in notifications. This delay is normal and not something you can speed up.

If you shared your page link before the change, the link still works and takes people to your page, even though the page name is now different. The URL does not change unless you change it separately, so old links never break.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. After your first change, you must wait 60 days between each change. If you try to change it before 60 days have passed, Facebook will show you the date you can change it again. This limit applies to all pages, including business pages and community pages.

Will my followers be notified when I change my page name?

Your followers will see the new name when they visit your page or see your posts, but Facebook does not send a notification about the name change. If you want to tell them about a rebrand or name change, post an announcement on your page explaining the change.

What if someone else already has the page name I want?

You cannot use a page name that is already taken by another page. Try a variation — add your location, a descriptor, or a number. For example, if "Coffee Shop" is taken, try "Coffee Shop Downtown" or "Coffee Shop NYC". Make sure the new name still accurately describes your page.

Can I change my page name back to what it was before?

Yes, but you still have to follow the 60-day rule. If you changed your page name and want to change it back, you must wait 60 days from your last change. The old name counts as a different name for the purposes of this limit.

Does changing my page name affect my page's reach or engagement?

No. Changing your page name does not affect how many people see your posts, your follower count, or your engagement metrics. Your page history, posts, and followers all stay the same. The only thing that changes is the name displayed on your page.