The quickest way to rename your Facebook business page

To change your Facebook business page name, go to your page, click Settings in the top menu, select Page info from the left sidebar, find the Page name field, and click the pencil icon to edit it. Type your new name and click Save changes. The change takes effect when ready, though it may take a few minutes to appear across all Facebook surfaces.

Facebook allows you to change your page name once every 28 days. If you changed it recently, you will see a countdown timer showing when you can change it again. There is no cost to rename your page, and you do not lose followers, posts, or page history when you do.

Key Takeaways

  • You can rename your business page by going to Settings > Page info and clicking the pencil icon next to your page name.
  • Facebook enforces a 28-day waiting period between name changes, so plan ahead if you need to rebrand.
  • Your page URL may not update when ready to match your new name, but the display name changes right away.
  • Changing your page name does not affect your followers, posts, reviews, or any other page data.

Step-by-step instructions for renaming your page

Step 1: Open your page settings. Log into Facebook and navigate to your business page. Click the three horizontal lines (menu icon) in the top right corner of your page header, then select Settings and privacy and choose Settings.

Step 2: Find the page name field. In the left sidebar, click Page info. Scroll down until you see the Page name section. This is where your current page name appears.

Step 3: Edit and save. Click the pencil icon next to your page name. Delete the old name and type your new one. Click Save changes at the bottom of the field. A confirmation message will appear once the change is saved.

Step 4: Verify the change. Refresh your page or navigate away and back to confirm the new name appears. It should be live within minutes, though it may take longer to update in search results or other people's feeds.

What happens to your page URL when you rename

Your page's display name changes when ready, but your page URL (the web address) may not update right away. If your page URL was facebook.com/youroldname, it will not automatically become facebook.com/yournewname just because you changed the display name.

To change your page URL, you need to go to Settings > Page info and look for the Page address (URL) section. You can only change this if your page has at least 25 followers. Click the pencil icon, type your new URL, and save. Facebook will not let you use a URL that is already taken or one that violates its naming rules.

Keep in mind that changing your URL breaks any old links people may have bookmarked or shared. If your page has been around for a while, consider whether the disruption is worth the rebrand.

Naming rules and restrictions Facebook enforces

Facebook has specific rules about what you can name your business page. Your page name cannot include numbers at the beginning, excessive punctuation, or misleading information designed to impersonate another business. You also cannot use all capital letters or symbols that do not relate to your actual business name.

If your page name violates these rules, Facebook will reject the change and show you an error message. The most common reason for rejection is including numbers or special characters that are not part of your official business name. If you operate under a legal business name that includes numbers or symbols, you may need to contact Facebook support to request an exception.

Pages that are flagged for impersonation or misleading names may be disabled entirely, so choose a name that accurately represents your actual business.

The 28-day waiting period between changes

Facebook limits page name changes to once every 28 days. This rule applies whether you are renaming your page for the first time or making a second change. If you try to change your name before 28 days have passed, you will see a message telling you when you can change it again.

The 28-day timer starts from the date of your last change, not from the date you attempt a new change. If you changed your page name on January 15, you cannot change it again until February 12. Plan your rebrand accordingly, especially if you are moving to a completely new business name.

There is no way to bypass this waiting period, even if you contact Facebook support. The restriction applies to all business pages equally.

What you should know before renaming your established page

If your page has been around for months or years, renaming it can affect how people find you. Your old page name may still appear in Google search results or in people's bookmarks for a while. Some followers may not notice the change when ready and could have trouble locating your page if they search for the old name.

Before you rename, consider posting an announcement on your page letting followers know about the change. You can also update your page description and about section to mention the new name and explain why you rebranded. This helps existing followers understand the change and reduces confusion.

If your page has a large following or significant online presence, you might want to keep the old page active for a transition period and redirect people to the new one. However, you cannot have two pages with the same name, so you would need to rename the old page to something like "Old Business Name — Archived" if you want to keep it visible.

Frequently Asked Questions

Can I change my Facebook business page name more than once?

Yes, but only once every 28 days. The waiting period is measured from your last name change, so you need to wait a full month between changes. There is no limit to how many times you can rename your page over time, only how often you can do it.

Will changing my page name affect my followers or page history?

No. Your followers, posts, reviews, photos, and all other page data remain exactly the same. The only thing that changes is the name people see when they visit your page. All your historical content stays on the page under the new name.

What if Facebook rejects my new page name?

Facebook will show you an error message explaining why the name was rejected. Common reasons include numbers at the start, excessive symbols, or names that appear to impersonate another business. Revise your name to follow the rules and try again. If you believe your name should be allowed, you can contact Facebook support through your page settings.

Does my page URL change automatically when I rename my page?

No. Your display name and your page URL are separate. You can change your display name when ready, but your URL stays the same unless you manually change it in the Page address section. Changing your URL requires at least 25 page followers and can only be done once.

Can I rename my page back to its old name after 28 days?

Yes. Once 28 days have passed since your last change, you can rename your page to anything, including a previous name. There is no rule preventing you from reverting to an old name, though doing so frequently may confuse your followers.