Change your Facebook business name from the Page settings menu
To change your Facebook business name, go to your business Page, click Settings in the top right, then select Page info from the left menu. Find the Page name field, click the pencil icon next to it, type your new name, and click Save changes. The change takes effect when ready, though it may take a few minutes to appear across all Facebook surfaces.
Facebook allows you to change your Page name once every 60 days. If you changed it recently and see a message saying you must wait, you will need to wait until the 60-day window closes before making another change. This limit exists to prevent confusion and spam.
Your new name should match what customers see on your storefront, website, or other business materials. If your business operates under multiple names or you serve different regions, consider whether a single Page name will work for all of them, or whether you need separate Pages.
Key Takeaways
- Access your Page name change through Settings > Page info, where you will find the pencil icon next to your current name.
- Facebook enforces a 60-day waiting period between name changes, so plan ahead if you need to rebrand.
- The new name appears when ready on your Page but may take a few minutes to update in search results and other Facebook locations.
- If your business name includes special characters, numbers, or location details, test how it displays before saving to avoid confusion.
What happens to your Page URL and followers when you change the name
Your Page URL (the web address) does not change when you rename your business Page. If your URL was facebook.com/youroldname, it stays that way even after you change the Page name. Followers and people who have already liked your Page remain connected — the name change does not remove them or reset your follower count.
However, if you want to change your custom URL (the vanity URL that appears in your Page link), that is a separate process. You can only create or change a custom URL if your Page has at least 25 followers and has been active for at least 14 days. Go to Settings > Page info, scroll to Page address, and click the pencil icon to edit it.
Reasons to change your business name on Facebook
You might change your Page name if your business rebranded, merged with another company, or shifted its focus. Some businesses change their name to match a new domain or to add a location (for example, from "Sarah's Salon" to "Sarah's Salon — Downtown"). Others change it to match their legal business name after registering with their state.
If you operate in multiple locations, you may want to create separate Pages for each location rather than changing one Page name repeatedly. This lets customers in each area find the Page relevant to them, and it gives you separate messaging and posting schedules for each location.
If you cannot find the Page name field
If you do not see the pencil icon next to your Page name in Settings, you may not have admin access to the Page. Only Page admins and editors can change the Page name. Ask the person who created the Page to add you as an admin, or contact them to make the change for you.
On mobile, the process is the same: tap the three-line menu, go to Settings, tap Page info, and look for the pencil icon next to your Page name. If the icon does not appear, check your role by going to Settings > Roles and confirming you are listed as an admin or editor.
Timing and visibility of the name change
The name change is live on your Page when ready after you click Save changes. However, it may take up to 15 minutes to appear in Facebook search results, on your followers' feeds, and in other places across the platform. During this time, people searching for your old name may not find your Page right away.
If you are rebranding and want to notify your followers, post an announcement on your Page before or after the name change. This helps people understand why the name is different and keeps them from thinking they followed the wrong Page.
Restrictions and things to know before you change
Facebook does not allow Page names that impersonate other businesses, use excessive capitalization or symbols, or contain misleading information. If your new name violates Facebook's Page naming policies, the system will reject it and ask you to choose a different name.
You cannot change your Page name to something that looks like a personal profile name or that mimics Facebook itself. Names that are purely numbers, or that use special characters in ways that look like spam, will also be rejected. If your desired name is rejected, try removing extra symbols or rewording it slightly.
Frequently Asked Questions
Can I change my Facebook business name more than once?
Yes, but only once every 60 days. If you changed your name recently, you will see a message telling you when you can change it again. Plan your rebranding timeline around this limit if you know you may need to adjust the name.
Will my followers see the name change in their feed?
Your followers will see that your Page name has changed, but Facebook does not send a notification about it. If you want to make sure they notice, post an announcement explaining the rebrand and why the change happened.
What if I want to change my Page name back to what it was before?
You can change it back, but you still have to wait 60 days from your last change. If you changed your name yesterday and want to revert, you will need to wait until the 60-day window closes before making any change, including reverting to the old name.
Does changing my Page name affect my ads or promotions?
No. Any ads or promotions running on your Page will continue to run with the new name. The ads will automatically display your updated Page name to people who see them.
Can I use a different name on my Page than my legal business name?
Yes. Your Page name does not have to match your legal business registration. Many businesses use a shorter or more recognizable name on Facebook than their official registered name. Just make sure the name is not misleading or impersonating another business.