Change your Facebook business page name from the page settings menu
To change your Facebook business page name, go to your page, click the Settings icon in the top right corner, select Settings from the dropdown menu, then click Page Info in the left sidebar. Find the Page Name field, click Edit next to it, type your new name, and click Save Changes. Facebook will review the change and notify you when it's approved, which usually takes a few minutes to a few hours.
The process is straightforward, but Facebook has rules about what names are allowed. Your new name must match what your business is actually called — you cannot use misleading names, impersonation, or names that look like you are a celebrity or public figure when you are not. If your change gets rejected, Facebook will tell you why and you can try again with a different name.
Key Takeaways
- Access page settings by clicking the settings icon in the top right of your business page, then choose Settings and Page Info.
- Facebook reviews name changes and usually approves them within hours, but may reject names that are misleading or impersonate someone else.
- Your new page name must match your actual business name — you cannot use names designed to deceive or mislead people about who you are.
- If your name change is rejected, Facebook explains why in a notification, and you can submit a different name for review.
- You can change your page name as many times as you want, but each change goes through Facebook's review process.
Step-by-step instructions for the settings menu
Open your Facebook business page and look for the Settings icon — it looks like a gear or cog and sits in the top right corner of your page header, next to the message button. Click it and a menu will drop down. Select Settings from that menu (not to be confused with the icon itself).
Once you are in Settings, look at the left sidebar. You will see several options including General, Messaging, and others. Click Page Info. This section shows your page's basic details, including the current page name. Find the Page Name field — it will show your business name as it currently appears. Click the Edit button next to it. A text box will open where you can delete the old name and type the new one. When you are done typing, click Save Changes.
What happens after you submit a name change
After you click Save Changes, Facebook sends your new name to a review team. This is an automated process, but a person may look at it depending on the change. Most name changes are approved within a few minutes to a few hours. You will get a notification on your page or in your Facebook notifications telling you whether the change was approved or rejected.
If the change is approved, your new page name goes live when ready. Your followers will see the updated name, and the old name will no longer appear on your page. If the change is rejected, the notification will explain why — for example, "This name does not match your business information" or "This name appears to impersonate someone." You can then submit a different name and go through the review process again.
Names Facebook will reject
Facebook rejects page names that break its rules. The most common reason is that the name does not match your actual business. If you run a plumbing company called "Smith Plumbing" but try to change your page name to "The Best Plumber in Town," Facebook will likely reject it because the page name should match your real business name, not a slogan or description.
Facebook also rejects names that impersonate someone else, include misleading claims, or look like you are a public figure or celebrity when you are not. Names with excessive symbols, numbers used as letters (like "Pl00mbing" instead of "Plumbing"), or names designed to trick people into thinking you are an official Facebook page or a different business will be rejected. If you are unsure whether your new name will pass review, choose something that matches your actual business name as closely as possible.
How often you can change your page name
You can change your Facebook business page name as many times as you want. There is no limit on the number of changes you can make. However, each change goes through Facebook's review process, so you cannot change your name when ready — you have to wait for approval each time.
If you find yourself changing your page name frequently because it keeps getting rejected, take time to read Facebook's feedback carefully. The notification will tell you exactly what rule your name broke. Adjust your name to follow that rule, then resubmit. This approach is faster than guessing and resubmitting over and over.
Changing your page name on mobile
The process on a phone or tablet is nearly identical to the desktop version. Open the Facebook app, go to your business page, and tap the three horizontal lines (the menu icon) in the bottom right corner. Scroll down and tap Settings. Then tap Page Info. Find Page Name, tap Edit, change the name, and tap Save. Facebook will review the change the same way it does on desktop.
The main difference on mobile is that the menu layout is slightly different because of screen size, but the settings you are looking for are in the same place. If you cannot find Settings, make sure you are on your business page itself (not your personal profile) and that you are logged in as the page admin or have permission to edit the page.
What you need to know about page username versus page name
Your page name and your page username are two different things. The page name is what appears at the top of your page and in search results — this is what you change in Page Info. The page username is the custom URL that appears in your page link, like facebook.com/yourpagename. You cannot change your page username through the same process.
If you want to change your page username, you need to go to a different section of settings. In Settings, look for General in the left sidebar, then find Page Address (URL). You can edit this separately from your page name. Keep in mind that you can only change your username once every 30 days, and it must be at least 5 characters long. Changing your username does not automatically change your page name, and vice versa.
Frequently Asked Questions
How long does Facebook take to approve a page name change?
Most name changes are approved within a few minutes to a few hours. In rare cases, if Facebook needs to manually review your change, it may take up to 24 hours. You will receive a notification when the decision is made. If your change is taking longer than a day, check your notifications or try resubmitting the name.
Can I change my page name back to what it was before?
Yes. You can change your page name to any previous name or to any new name, as long as it follows Facebook's rules. There is no restriction on reverting to an old name. straightforward go back to Page Info, click Edit next to Page Name, type the old name, and save the change.
What if Facebook keeps rejecting my page name?
Read the rejection message carefully — it will tell you which rule your name broke. Common reasons are that the name does not match your actual business, includes misleading claims, or looks like impersonation. Try a name that matches your real business name as closely as possible. If you believe the rejection is a mistake, you can contact Facebook support through your Settings menu.
Does changing my page name affect my followers or posts?
No. Changing your page name does not delete any posts, remove followers, or change your page history. All your content stays on the page, and your followers remain followers. They will straightforward see the new name the next time they visit your page or see it in their feed.
Can I use special characters or emojis in my page name?
Facebook allows some special characters, but not all. Most standard letters, numbers, and common punctuation (like hyphens or apostrophes) are fine. Emojis and excessive symbols are usually rejected. Stick to characters you would use in a normal business name, and avoid anything that looks like you are trying to trick the system.