The quickest way to rename your Facebook business page

You can change your Facebook business page name directly from the page settings menu. Open your business page, click the settings icon in the top right, select Page info from the left menu, find the Page name field, type your new name, and click Save changes. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays your page.

Facebook allows you to change your page name as often as you want, with no waiting period between changes. There is no character limit beyond what fits in the field, and you can use numbers, spaces, and most punctuation. The one restriction: you cannot use all capital letters unless your business name is actually an acronym or brand that requires them.

Key Takeaways

  • Navigate to your page settings, select Page info, and edit the Page name field directly without waiting for approval.
  • Changes appear on your page when ready, though it may take several minutes to update across Facebook's search and directory.
  • Your page URL (the web address) does not change when you rename the page, so existing links and bookmarks still work.
  • If you want to change your page's web address instead of just the display name, that requires a separate process and can only be done once per 30 days.

Where to find the page name field

Log into Facebook and navigate to your business page. In the top right corner, you will see a settings icon (it looks like a gear). Click it and select Settings and privacy, then Settings. On the left side menu, click Page info.

The Page name field appears near the top of the Page info section. Click directly on the current name to edit it. Type your new name in the text box that appears, then scroll down and click the blue Save changes button at the bottom of the section.

What happens to your page URL when you change the name

Your page's web address (URL) stays the same when you change the display name. If your page URL is facebook.com/youroldname, it remains facebook.com/youroldname even after you rename the page to something new. This means all your existing links, bookmarks, and social media posts that point to your page continue to work without any action on your part.

If you want to change the actual web address, that is a separate process. Go to Page info, scroll down to Page address, click Edit, type a new address, and click Save. Facebook limits this change to once every 30 days, so choose carefully. The old address will no longer work after you change it.

Restrictions and rules for page names

Facebook has a few rules about what you can name your page. You cannot use all capital letters unless your business name is genuinely an acronym (like IBM or NASA) or a brand that requires capitals. You cannot impersonate another business or person. You cannot use misleading terms like "Official" or "Verified" unless Facebook has actually verified your page with a blue badge.

Beyond those limits, you have freedom. You can use numbers, spaces, hyphens, apostrophes, and most punctuation. You can change your name as many times as you want with no waiting period. If Facebook rejects your name for violating community standards, you will see an error message explaining why, and you can try a different name.

How long the change takes to show everywhere

The name change appears on your page itself within seconds. However, Facebook's search results, your page's listing in the Facebook directory, and other places where your page appears may take a few minutes to update. If someone searches for your old name, they may still find your page for a short time before the search index refreshes.

If you have a very large page with many followers, the update may take longer to propagate across all of Facebook's systems. In most cases, the change is visible everywhere within 5 to 10 minutes. If your new name still does not appear in search results after an hour, try logging out and searching for your page from a different account to see if the update has gone through.

Changing your page name versus your username

Facebook business pages have two separate identifiers: the page name (what people see) and the page username (part of your web address). When you change the page name through Page info, you are only changing what appears on your page and in search results. The username and web address remain the same unless you edit them separately.

If you want to change your username (the part of the URL after facebook.com/), go to Page info, scroll to Page address, and click Edit. You can change this once every 30 days. The page name and username do not have to match — your page can be called "Sarah's Coffee Shop" while the URL is facebook.com/sarahscoffee2024.

What to do if Facebook rejects your new name

If you see an error message when you try to save a new name, Facebook is flagging it for violating its naming rules. The error message usually explains which rule was broken. Common reasons include using all capitals when it is not an acronym, using misleading terms like "Official," or using a name that impersonates another business.

Read the error message carefully, adjust your name to follow the rule, and try again. If you believe your name should be allowed — for example, your business is legitimately called "ABC PLUMBING" — you can click the option to request a review. Facebook will examine your case and either approve the name or send you more details about why it cannot be used.

Frequently Asked Questions

Does changing my page name affect my followers or posts?

No. Your followers stay on your page, all your posts remain visible, and your page history is unchanged. Only the name that appears at the top of the page and in search results changes. Your followers will see the new name the next time they visit your page.

Can I change my page name back to what it was before?

Yes. There is no limit to how many times you can change your page name. You can rename it back to the original name, or to any other name that follows Facebook's rules, whenever you want.

What if someone else already has the page name I want?

Facebook allows multiple pages to have the same display name. Two different coffee shops can both be called "Main Street Coffee." However, each page must have a unique web address. If the username you want is taken, you will need to choose a different one.

Will my customers find my page if I change the name?

Your existing customers who follow your page will see the new name automatically. People who search for your old name may not find you when ready, though search results update within a few minutes. If your business name change is permanent, update your website, email signature, and other places where you list your Facebook page so new customers can find you.