How to change your Facebook business page name
You can change your Facebook business page name directly from the page settings. Go to your business page, click the settings icon (gear symbol) in the top right, select Settings and privacy, then Settings. In the left menu, click General, find the Page name field, and type your new name. Click Save changes when you're done.
Facebook allows you to change your page name once every 60 days. If you've changed it recently, you'll see a countdown timer telling you when you can change it again. The new name takes effect when ready across your page, but it may take a few minutes to update everywhere people see it.
Key Takeaways
- You can change your page name from Settings > General > Page name, and the change takes effect right away.
- Facebook limits page name changes to once every 60 days, so plan ahead if you need multiple changes.
- Your page URL (the web address) does not change when you rename the page, so existing links still work.
- If your page name violates Facebook's naming rules, the change will be rejected and you'll see an error message explaining why.
- You can add a page category or description separately if you want to clarify what your business does without changing the official name.
What happens to your page URL when you rename
Your page's web address stays the same when you change the name. If your page URL is facebook.com/youroldname, it remains facebook.com/youroldname even after you rename to something new. This means any links you've shared, bookmarks people have saved, and posts you've shared elsewhere continue to work without breaking.
People searching for your business on Facebook will find you by your new name, not the old one. Your followers will see the new name on their feeds and in your page header. The URL change is invisible to most people—only those who look at the actual web address will notice it stayed the same.
Facebook's rules for business page names
Facebook has specific requirements for what you can name a business page. Your page name must match the actual name of your business—you cannot use misleading names, impersonations, or names that suggest you're an official Facebook page or service. You also cannot use excessive symbols, numbers, or special characters, and you cannot use all capital letters unless that's how your business is legally registered.
If you try to change your name and Facebook rejects it, you'll see an error message explaining which rule you violated. Common rejections happen when people try to add keywords like "official" or "real" to their name, or when they use symbols instead of letters. Stick to your actual business name and you should have no trouble.
Changing your page name on mobile
The process on a phone or tablet is nearly identical. Open the Facebook app, go to your business page, tap the menu icon (three horizontal lines) at the bottom right, scroll down and tap Settings and privacy, then Settings. Tap General, find Page name, and type your new name. Tap Save when finished.
Mobile sometimes takes a few extra seconds to load the settings menu, so wait for the page to fully load before tapping. If the save button doesn't appear, scroll down to make sure you can see the entire form.
When you should add a category or description instead
If you want to clarify what your business does but don't want to change the official page name, you can add or edit your page category and description separately. These appear below your page name and help people understand what you offer without changing your legal business name on Facebook.
For example, if your business is called "Sarah's Studio" but you want people to know you teach dance, you can keep the name and set the category to "Dance School" and the description to "Ballet, jazz, and contemporary classes for all ages." This approach is useful if your business name is short or generic and you want more context visible on your page.
What to do if you cannot change your name
If you see a message saying you cannot change your page name, check whether you've already changed it within the last 60 days. If the 60-day window hasn't passed, you'll have to wait. The settings page will show you exactly when you can change it again.
If the error message says your name violates Facebook's rules, review the specific reason given. Common fixes include removing words like "official," "real," or "verified," using fewer symbols, or spelling out numbers instead of using digits. If you believe Facebook made a mistake, you can appeal the decision through the error message itself, though appeals can take several days to review.
How your followers see the name change
When you change your page name, your followers see the new name when ready in their news feed and on your page. If they have notifications turned on for your page, they do not receive a notification about the name change itself—it's a silent update. People who visit your page will see the new name in the header and in search results.
If you've been tagged in posts or comments under your old name, those tags do not automatically update. The old name will still appear in those older posts, but new tags and mentions will use your new page name.
Frequently Asked Questions
Can I change my page name more than once every 60 days?
No. Facebook enforces a 60-day waiting period between name changes. If you need to change it again, you'll have to wait until the timer runs out. The settings page shows you the exact date you can change it next.
Will changing my page name affect my followers or engagement?
No. Your followers stay connected to your page, and your posts, photos, and engagement history remain intact. The name change is cosmetic and does not reset your page or remove any content.
What if my business name has special characters or numbers?
Facebook allows numbers and some special characters if they're part of your actual business name. For example, "3M" or "AT&T" are fine. But you cannot add symbols just for style—they have to be part of your real business name.
Do I need to update my page URL after changing the name?
No. Your page URL does not change automatically, and you do not need to do anything. All your existing links and bookmarks continue to work. If you want a custom URL that matches your new name, you can set that separately through the page settings, but it's optional.
Can I revert to my old page name after changing it?
Yes, but you'll have to wait 60 days after your first change. Once the waiting period is over, you can change it back to the old name or to something else entirely. Each change resets the 60-day timer.