Change your Facebook business page name from the Settings menu

To change your Facebook business page name, go to your page, click Settings in the top right, select Page info from the left menu, and edit the Page name field. Facebook lets you change it once every 60 days. The change takes effect when ready, though it may take a few minutes to appear across all Facebook surfaces.

You do not need to create a new page or lose your followers, posts, or history. The name change is a straightforward edit that keeps everything else intact. If you have changed your page name within the last 60 days, you will see a countdown timer showing when you can change it again.

The process is the same whether you manage the page from a computer or the Facebook mobile app, though the menu locations differ slightly on mobile.

Key Takeaways

  • Facebook business pages can be renamed once every 60 days through the Settings menu under Page info.
  • The name change takes effect when ready and does not affect your page's followers, posts, or history.
  • If you have a username (the custom URL), changing the page name does not automatically change the username.
  • You cannot change a page name to one that is already in use by another page or violates Facebook's naming rules.

Step-by-step instructions for desktop

Open your Facebook business page and look for the Settings button in the top right corner of the page header. Click it to open the settings menu.

In the left sidebar, find and click Page info. This section holds basic details about your page, including the name, category, and contact information. Scroll down until you see the Page name field with your current name displayed.

Click the pencil icon next to your page name or click directly in the field to edit it. Type your new page name. Facebook shows you character count as you type — page names can be up to 255 characters, though shorter names are easier to remember and share.

Click Save or press Enter to confirm the change. Facebook will show a confirmation message. The new name appears on your page when ready, though it may take a few minutes to update in search results and other areas of Facebook.

Step-by-step instructions for mobile app

Open the Facebook app and navigate to your business page by tapping the menu icon (three horizontal lines) and selecting your page from the list. If you manage multiple pages, make sure you are on the correct one.

Tap the three dots or lines icon at the top of your page (the exact icon varies by phone type). Scroll down and tap Settings and privacy, then tap Settings.

Tap Page info from the menu. Find the Page name field and tap it to edit. Type your new name and tap Save. The change takes effect when ready on mobile and will sync to desktop within a few minutes.

What happens to your username and custom URL

Your page name and your page username are two separate things. The page name is what appears at the top of your page and in search results. The username is the custom URL — the part after facebook.com/ that you can share directly.

Changing your page name does not automatically change your username. If you want to change the custom URL as well, you need to do that separately in the Page info section under Username. Facebook lets you change your username once every 60 days, on the same schedule as your page name.

If you do not have a username yet, you can create one in the same Page info section. Once you set a username, you can change it every 60 days.

Restrictions and rules for page names

Facebook does not allow page names that impersonate real people, celebrities, or brands you do not own. If your page name suggests you represent a company or person you do not actually represent, Facebook may disable the page or force a name change.

You cannot use a page name that is already in use by another page. If you try to save a name that exists, Facebook will show an error and ask you to choose a different one. Page names are not case-sensitive — "Coffee Shop" and "coffee shop" are treated as the same name.

Avoid names with excessive symbols, numbers, or spacing. Facebook's naming rules are designed to keep page names readable and searchable. If your name violates these rules, Facebook will reject the change and explain why.

What to do if you cannot change your page name

If you see a message saying you cannot change your page name, the most common reason is that you changed it within the last 60 days. Facebook enforces a 60-day waiting period between name changes. Check the Page info section — it will show you the exact date you can change it again.

If the error message says the name is already in use, try a slightly different version. Add your location, a descriptor, or a number to make it unique. For example, if "Smith Plumbing" is taken, try "Smith Plumbing Chicago" or "Smith Plumbing Co."

If you see a message about violating naming rules or impersonation, review Facebook's Page Guidelines in the Help Center. If you believe the restriction is wrong, you can request a review through the same settings menu.

How changing your page name affects your audience

Your followers will see the new name the next time they visit your page or see your posts in their feed. The change does not unfollow anyone or remove anyone from your audience. All your existing followers stay connected to your page.

Posts you made before the name change will still show the old page name in the timestamp and metadata, though your page profile will display the new name. This is normal and does not affect how people find or interact with your old posts.

If you have a large following or a well-known page name, consider posting an announcement about the change so followers know it is the same page under a new name. This is especially important if you are changing from a generic name to a more specific one, or vice versa.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. Facebook enforces a 60-day waiting period between name changes. You can see the exact date you are may be able to access to change it again in your Page info settings. This rule applies to all business pages, regardless of size or age.

Will changing my page name affect my page's search ranking or visibility?

Your page may take a few minutes to reindex in Facebook search after a name change, but the change does not harm your visibility long-term. Your page history, followers, and engagement remain the same. Over time, your page will rank based on the new name.

What if I want to change my page name back to the old one?

You can change it back, but you will need to wait 60 days from your last name change. If you changed it today, you can change it again in 60 days — whether that is back to the original name or to something new.

Do I need to update my website or other links when I change my page name?

If you only changed the page name (not the username), your page URL stays the same and all existing links still work. If you also changed your username, you will need to update any links on your website or marketing materials that point to the old custom URL.

Can I change my page name if my page has been restricted or disabled?

No. If Facebook has restricted or disabled your page, you cannot make changes until the restriction is lifted. Contact Facebook through the Help Center to request a review of the restriction.