You can change your Facebook page URL once you meet Facebook's requirements

Facebook lets you create a custom URL for your page — a short web address like facebook.com/yourpagename instead of the long number string Facebook assigns by default. You can change this URL, but only if your page meets specific conditions first. Your page must be at least 14 days old, have at least 25 followers, and have a profile picture. Once those conditions are met, you can set or change your custom URL through your page settings in about two minutes.

The process is straightforward, but the restrictions matter: you can only change your URL once every 14 days, and Facebook won't let you use a name that's already taken or that violates their naming rules. If you've already set a custom URL and want to change it, you'll need to wait at least two weeks from your last change before Facebook will let you try again.

Key Takeaways

  • Your page must be at least 14 days old, have at least 25 followers, and display a profile picture before you can set a custom URL.
  • You change your URL through the page settings menu under "Edit Page Info," not through your personal account settings.
  • Facebook allows you to change your URL only once every 14 days, so choose carefully before you confirm the change.
  • Custom URLs must be between 5 and 50 characters, can include letters, numbers, and periods, and cannot be already claimed by another page.

Check that your page meets the four requirements

Before you attempt to change your URL, verify that your page satisfies all of Facebook's conditions. The page must exist for at least 14 days — this is measured from the date you created it, not from when you first posted. You need a minimum of 25 followers (not likes, but followers — people who have chosen to follow your page). Your page must have a profile picture uploaded and set as the current image.

If your page doesn't meet these requirements yet, you won't see the option to set a custom URL. Facebook straightforward won't display the feature in your settings. The most common reason pages can't change their URL is that they don't have 25 followers yet. If that's your situation, focus on getting your first 25 followers before attempting the change.

Open your page settings and find the URL section

Go to your Facebook page (not your personal profile). At the top of the page, look for the menu icon — three horizontal lines — or click "Settings" if you see it in the top right. From the left sidebar, select "Edit Page Info." This opens a panel with various page details you can modify.

Scroll down in the "Edit Page Info" panel until you see the field labeled "Page URL" or "Username." This is where your current custom URL appears, or where you'll set one for the first time. If you haven't set a custom URL yet, this field will be empty or will show a message like "No username set." Click on this field to edit it.

Enter your new custom URL and confirm the change

Type the custom URL you want to use. Facebook will show you the full web address as you type — facebook.com/yourtext. The URL must be between 5 and 50 characters long. You can use letters (uppercase and lowercase), numbers, and periods. You cannot use spaces, special characters like hyphens or underscores, or consecutive periods.

As you type, Facebook checks in real time whether the name is available. If the name is taken or violates Facebook's naming rules, you'll see a red message saying it's unavailable. Keep trying different variations until you find one that shows a green checkmark or "Available" message. Once you've found an available name you like, click the "Save" or "Confirm" button to lock in the change.

Understand the 14-day waiting period between changes

After you change your URL, Facebook locks you out of making another change for 14 days. This means if you set a custom URL today and realize tomorrow you want a different one, you'll have to wait two weeks before Facebook will let you change it again. The 14-day timer starts from the moment you confirm the change, not from when you first tried.

Because of this restriction, take time to choose a URL you're comfortable with before you confirm. Think about whether the name matches your page's purpose, whether it's straightforward to spell and remember, and whether it's something you'll want to use long-term. If you're unsure, wait a day or two before confirming — you can always come back to the settings and complete the change later.

What to do if your desired URL is already taken

If the custom URL you want is already claimed by another page, Facebook won't let you use it. You'll see a message saying the username is unavailable. Your options are to choose a different variation — add a number, use an abbreviation, or add a descriptor — or to contact Facebook if you believe the page using that name is inactive or violates their policies.

To report a page that may be using a name improperly, go to that page, click the three dots menu, and select "Report Page." Explain why you believe the page shouldn't have that username. Facebook reviews these reports, but there's no may provide they'll take action or free up the name for you. In most cases, it's faster and easier to straightforward choose a different available URL for your page.

Share your new URL with your audience

Once your custom URL is set, update the places where people find your page. Add the new URL to your website, email signature, business cards, or anywhere else you promote your page. The old long URL (with the number string) will still work and redirect to your page, but the custom URL is much easier to share and remember.

If you've been using the old URL in marketing materials or social media posts, you don't need to change them all when ready — Facebook keeps the old URL active and directs traffic to your page. However, for new materials, use the custom URL. It looks more professional and is easier for people to type correctly.

Frequently Asked Questions

Can I change my Facebook page URL more than once?

Yes, but only once every 14 days. After you change your URL, you must wait at least 14 days before Facebook will let you change it again. The timer starts when you confirm the change, not when you attempt it.

What happens to my old URL after I change it?

Your old URL remains active and automatically redirects to your page. People who have the old link saved or bookmarked can still reach your page. Facebook keeps both URLs working, so you don't lose any traffic from the old address.

Can I use special characters like hyphens or underscores in my custom URL?

No. Facebook only allows letters (a-z, A-Z), numbers (0-9), and periods (.). Hyphens, underscores, spaces, and other special characters are not permitted in custom URLs.

What if my page doesn't have 25 followers yet?

You won't be able to set a custom URL until you reach 25 followers. Focus on growing your audience first. Once you hit 25 followers and meet the other requirements (14 days old, profile picture set), the option to create a custom URL will appear in your page settings.

Can I use the same custom URL for multiple pages?

No. Each custom URL can only be used by one page. If you try to use a URL that's already claimed, Facebook will show an "unavailable" message. You'll need to choose a different variation for each page.