Where to Find the Name Change Setting

To change your business Facebook page name, go to your page and click the Settings button in the top right corner. From the left menu, select General, then look for the Page Name field near the top of that section. Click Edit next to your current name to open the change window.

Facebook will show you your current page name and a text box where you can type the new one. The name you enter here is what appears at the top of your page and in search results when people look for your business.

Key Takeaways

  • You can change your page name from Settings > General > Page Name, and the change takes effect when ready once you save it.
  • Facebook limits how often you can change your page name — typically once every 60 days — so choose carefully before you submit.
  • Your page URL (the web address) does not change when you rename the page, so old links to your page will still work.
  • If you want to change your page's web address itself, you need at least 25 followers and must use the Page Address field in the same Settings section.
  • Changing your page name does not affect your followers, posts, or messages — everything stays attached to your page.

What Happens When You Submit the New Name

Once you type your new name and click Save Changes, Facebook processes the change right away. Your page name updates across your profile, your followers' feeds, and search results within minutes. Any posts you made under your old name stay on your page — they do not disappear or get marked as old.

Your followers do not receive a notification that you changed the name, but they will see the new name the next time they visit your page. If someone has bookmarked your page or saved a link to it, that link still works because the page URL stays the same.

The 60-Day Waiting Period Between Changes

Facebook enforces a 60-day waiting period between page name changes. This means once you change your page name, you cannot change it again for 60 days. If you try to edit the Page Name field before that time has passed, you will see a message telling you when you can change it next.

This rule exists to prevent confusion and to stop people from rapidly switching names to evade page restrictions or mislead followers. Plan your new name carefully before you submit, because you are locked into it for two months.

Changing Your Page Address (URL) Instead of Your Name

Your page has two separate identifiers: the Page Name (what people see) and the Page Address (the URL, like facebook.com/yourpage). If you want to change the web address itself, that is a different process and has different rules.

To change your page address, go to Settings > General and scroll down to Page Address. You can only change this if your page has at least 25 followers. Click Edit, type the new address you want, and click Save. Like the page name, you can only change the address once every 60 days. The old address will redirect to your new one for a period of time, but eventually the old link may stop working, so update any links you have posted elsewhere.

Common Mistakes to Avoid

The biggest mistake is changing your page name without thinking through how it affects your branding. If people know you by your current name, changing it suddenly can confuse your followers and hurt your search visibility temporarily. If you are rebranding, consider posting an announcement on your page a few days before the change so followers know what to expect.

Another common error is confusing the Page Name with the Page Address. Changing your page name does not change your URL, so if you want a cleaner web address, you need to edit the Page Address field separately. Also, do not include special characters or numbers in your page name unless they are part of your actual business name — Facebook may reject names that look like spam or usernames.

Finally, remember that you cannot change your page name more than once every 60 days. If you make a typo or change your mind, you are stuck with it for two months, so double-check your spelling before you save.

What You Cannot Change About Your Page Identity

Some page elements are permanent or nearly impossible to change. Your Page ID — a unique number Facebook assigns to your page — never changes and cannot be edited. This is different from your page name and address. The Page ID is what Facebook uses internally to track your page, and it stays the same even if you change your name multiple times.

If you created your page under a personal name and now want to change it to a business name, you can do that through the Page Name field. However, if your page was created as a personal profile and you want to convert it to a business page, that requires a different process and may not be possible depending on how old the page is.

If Your Page Name Change Gets Rejected

Facebook automatically reviews page name changes and may reject yours if it violates their naming rules. Common reasons for rejection include using all capital letters, including URLs or email addresses, using misleading information, or using a name that looks like spam.

If your change is rejected, Facebook will tell you why. Read the message carefully, adjust your page name to follow the rules, and try again. If you believe your name was rejected by mistake, you can appeal the decision through the Settings menu, though Facebook's review process can take several days.

Frequently Asked Questions

Will changing my page name hurt my search ranking or followers?

Your followers stay attached to your page no matter what you name it, so you will not lose them. Search ranking may dip slightly for a few days while Google and Facebook re-index your page under the new name, but it usually recovers within a week or two. Changing your name does not delete your page history or posts.

Can I change my page name back to what it was before?

Yes, but you have to wait 60 days between changes. If you changed your name and want to revert, you can do so after the waiting period ends. Just go back to Settings > General > Page Name and enter your old name.

What if someone else already has the page name I want?

Facebook allows multiple pages to have the same name — page names are not unique. However, your page address (URL) must be unique. If the address you want is taken, you will need to choose a different one or add numbers or words to make it distinct.

Does changing my page name affect my Facebook ads or promotions?

No. Any ads or promotions you are running will continue to run under your new page name. The ads are tied to your page ID, not your page name, so the change does not interrupt them or require you to restart anything.

Can I schedule a page name change for a future date?

No. Page name changes take effect when ready when you save them. You cannot schedule them in advance. If you want to change your name on a specific date, you will need to manually make the change at that time.