The fastest way to change your business name on Facebook

Go to your Facebook Page, click the Settings icon in the top right, select Settings and Privacy, then Settings. On the left menu, choose General, then find Page Name. Click Edit next to your current name, type the new name, and click Save Changes. Facebook processes the change when ready, though it may take a few minutes to appear across all your followers' feeds.

If you cannot find the Page Name option in Settings, your page may have restrictions based on how recently you changed it or how many followers you have. Facebook limits name changes to once every 60 days for pages with fewer than 500 followers. Pages with 500 or more followers can change their name at any time.

Your old page name does not disappear entirely. Facebook keeps a record of previous names for 365 days, which helps people who knew you by your old name find you through search. After a year, the old name is removed from the system.

Key Takeaways

  • You can change your page name through Settings and Privacy > Settings > General > Page Name, and the change takes effect within minutes.
  • Pages with fewer than 500 followers can change their name once every 60 days; pages with 500 or more followers have no frequency limit.
  • Your previous page name remains searchable for 365 days after the change, helping existing followers find you under the old name.
  • If you are changing your name because of a legal business name change, update your About section and business information at the same time for consistency.

What happens to your followers and messages when you change the name

Your followers stay on your page. Changing the name does not remove anyone from your audience or reset your follower count. Messages sent to your page inbox continue to arrive normally, and your message history remains intact.

However, people who have bookmarked your page or saved a link to it using your old name will still see the old name in their browser history or bookmarks until they refresh. The link itself still works — Facebook automatically redirects the old URL to your new page name.

Changing your page name when you have a username

If your page has a custom username (the part that appears in your page URL after facebook.com/), changing your page name does not change your username. Your username stays the same unless you manually change it separately.

To change your username, go to Settings > General and scroll to Username. You can change your username once every 60 days. Changing your username does change your page URL, so any links pointing to your old URL will break. For this reason, update your website, email signature, and other places where you list your Facebook link before you change your username.

Reasons Facebook might not let you change your name right now

If the Edit button next to your page name is greyed out or missing, one of these limits is in effect: you changed your name within the last 60 days (for pages under 500 followers), your page is very new, or your page has been reported for violating Facebook's naming rules.

Facebook's naming policy prohibits page names that include excessive symbols, numbers used as letters (like "4" for "for"), or misleading claims about who you are. If your page was flagged, you may see a message explaining which rule was broken. If you believe the flag was a mistake, you can request a review through the same Settings menu.

If you are trying to change your name and see an error message, wait 24 hours and try again. Temporary system issues sometimes block the change temporarily.

Updating related information when you change your business name

Changing your page name is only the first step. Update your About section to reflect your new business name, especially if you describe what you do. Go to Settings > General and scroll to About to edit your business description, hours, contact information, and website.

If you have a business category listed (like "Restaurant" or "Retail Store"), check that it still matches your new name. You can edit this in the same General settings area under Category. If your business address changed along with your name, update that too — customers use this information to find you.

Update your profile picture and cover photo if they contained your old business name. These images appear in search results and on your page, so outdated branding can confuse new visitors.

Telling your audience about the name change

Post an announcement on your page explaining the change. Let people know whether this is a legal business name change, a rebranding, or a shift in focus. A straightforward post like "We are now [New Name]" with a brief explanation takes 30 seconds and prevents confusion.

If you have a large following or a long history under your old name, consider pinning this post to the top of your page for a week so new visitors see it when ready. You can pin a post by clicking the three dots on the post and selecting Pin to Page.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but only if you wait 60 days (for pages under 500 followers) or follow Facebook's guidelines for your page size. Changing back counts as a new name change, so you will be subject to the same frequency limits as any other change.

Will my page lose its verification badge if I change the name?

No. A verified badge stays with your page even after a name change. However, if your new name does not match your legal business name or public identity, Facebook may ask you to update your verification information.

What if someone else takes my old page name after I change mine?

Facebook does not prevent this. Your old name becomes available to anyone after you change it. If your old name is important to your brand, you could create a redirect page under the old name that points people to your new page, or straightforward accept that the old name is no longer yours.

Does changing my page name affect my ads or promotions?

No. Active ads and promotions continue to run without interruption. However, any ads that mention your old business name in the creative will look outdated. You may want to pause those ads, update them with your new name, and restart them.

How long does it take for the name change to show everywhere on Facebook?

The change appears on your page within minutes, but it may take a few hours to show up in search results, on other people's feeds, and in Facebook's recommendation system. During this time, both your old and new names may appear in different places.